News and articles
Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Between two worlds
Date: 2008-05-01 08:00:00
Geographic location and religion both have a major influence on eating habits in Turkey. Though it is based on several hundred year old traditions, Turkish cuisine has changed significantly as...
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Drastic rise in price of rice
Date: 2008-05-01 08:00:00
The price of rice has produced a rise of 70 per cent in the last three months. Mihály Bencs, the managing director of Riceland Magyarország Kft, has explained the latest...
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Vilmos… not easy for him either
Date: 2008-05-01 08:00:00
Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...
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Schauma Intenzív Olaj termékcsalád
Date: 2008-05-01 08:00:00
Its formula which contains natural macadamia oil extract regenerates barbed hair immediately and provides intensive care for dry hair....
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Healthy Milli for cooking as well
Date: 2008-05-01 08:00:00
Two new products have been added to the Milli brand this spring. Milli Főzőtejszín Light and Milli Főző milk cream are unique in the market, owing to their low fat...
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Coffee with art
Date: 2008-05-01 08:00:00
Creators of the works named „ERNO” and „Enjoy it while flying” finished in joint first place in the Hungarian round of the international design competition organised by NESPRESSO under the...
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Trendy glass bottle is tall and thin
Date: 2008-05-01 08:00:00
According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...
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Owner of IMIGe in the Ukraine
Date: 2008-05-01 08:00:00
POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...
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Turkish honey
Date: 2008-05-01 08:00:00
According to Aloglu Özcan, owner of „Három testvér” restaurant in Fény utca, most working people in Turkey visit a catering unit at least once a day. Breakfast and lunch are...
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Satisfied Austrians, in high concentration
Date: 2008-05-01 08:00:00
According to data from the Austrian subsidiary of Nielsen, food sales showed growth of 3.4 per cent last year, compared to 2006. As the inflation rate was only 2.2 per...
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Magnum Ecuador Dark, Magnum Mayan Mystica
Date: 2008-05-01 08:00:00
Our two special variants launched in 2008: vanilla ice cream covered in black chocolate (min. 62 per cent cocoa) named Magnum Ecuador Dark, and the Magnum Maya Mystica ice cream...
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Sport Meggyes 55 g/Sport szelet
Date: 2008-05-01 08:00:00
This limited edition product launched under the Sport brand is available again. In addition to the familiar rum-chocolate flavour it now has bits of morello as well....
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Functional ice teas in the NESTEA assortment
Date: 2008-05-01 08:00:00
A new product line has been launched by the NESTEA brand. NESTEA Vitao is intended for people who want a natural refreshment and care about their health. The functional ice...
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Coffee advertising performance
Date: 2008-05-01 08:00:00
An Illy Cafe located in New York uses a new version of the very popular form of indirect advertising called product placement. A 90 minute theatrical performance titled “28 seconds”...
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First in Europe regarding frequency of shopping
Date: 2008-05-01 08:00:00
Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...
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Carte d’Or Vanília
Date: 2008-05-01 08:00:00
The new Carte d’Or Vanilla ice cream is made with real vanilla extract straight from Madagascar… it’s worth tasting!...
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SIÓ Prémium Vilmoskörte Nektár
Date: 2008-05-01 08:00:00
SIÓ Prémium Vilmoskörte Nektár is a popular domestic flavour, with 50 per cent fruit content....
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Energy for Talmácsi from Coca-Cola
Date: 2008-05-01 08:00:00
Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...
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Less carbon dioxide from Nestlé
Date: 2008-05-01 08:00:00
Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...
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Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Food patriot
Date: 2008-05-01 08:00:00
A conservative MP, David Cameron has recommended that labels should be introduced to mark food products of genuinely British origin. He believes that inaccurate labelling makes it difficult for consumers...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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STR8 Power Pro termékcsalád
Date: 2008-05-01 08:00:00
The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....
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Knorr Rafinéria
Date: 2008-05-01 08:00:00
What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...
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Zero compromise
Date: 2008-05-01 08:00:00
Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar...
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