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Risks can be reduced

According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...

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From store to store in Shanghai (part 3.) – Tesco

Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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Experienced leader for NESPRESSO

Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...

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In house competition for baristas

The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...

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News

Common trademark for historic European wine producing regions. Representatives of wine regions which belong to the world heritage have agreed on working out uniform marketing tools and the introduction of...

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dm training for December

Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...

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JEREMIE: program for small SME-s

One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...

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Brands and prices in a Shanghai supermarket

I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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Smaller budget, extended competence

As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...

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Owners of delicacy stores invited by Zwack

Owners of delicacy stores were invited to the Zwack Kecskeméti Pálinka Manufaktúra for the 28th September. Guests saw a short film about the Zwack family and pálinka and were taken...

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Prophecies and facts in Tapolca (part 1.)

Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...

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Perfume market becoming more masculine

According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...

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What is the program offering?

The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...

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Milan, part 1. – Coop, Via Arona: colours, lights, live music

According to Domenico Protti, regional director of the largest Italian food retailer, Coop Italia, colours are very important inside stores. They have studied the effect different colours have on turnover...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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(HU) SPAR-ban a „Nagy fogyás”

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International Bad Products Awards

The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat. In announcing its bad...

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Store chain privatisation in Serbia

The country's biggest department store chain, Robne Kuce Beograd, was sold to a local businessman for 360 million euros. The bankrupt state-owned chain owns some 240,000 square metres of retail...

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Metro wholesale center in Far-East

The assortment, service and architecture of the Metro Cash & Carry wholesale center in Lahore have been tailored to the specific needs of commercial customers in Pakistan.  More than 20,000...

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Carrefour Romania bought Artima

The company payed 55 million euros the Romanian supermarket chain. The transaction is subject to approval by the relevant authorities.    Carrefour Romania S.A. operated from 8 hypermarkets at the...

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Barcode for agricultural products in China

During the campaign the government said more than 300,000 technical staff went to rural areas in the last month, nearly 200 illegal food companies have been shut. The system of...

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Diabetic grain producing in Szeged

This week started the producing again in Gabonatermesztesi Kutato Kht- famous of guar gum cases.  A row material and the plant, producing diabetic grain is strongly supervised, the feed made...

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Szechenyi Card on the short list of European Enterprise Awards

To be on the short list is a big honor for Szechenyi Card and the organisations behind. A 13strong shortlist has been selected for the European Enterprise Awards 2007, which...

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