News and articles

Useful information about dietary fibres
Date: 2010-02-14 08:00:00

Targeted research on dietary fibres started about 30 years ago, and by today it has become fashionable to overemphasise the importance of fibres. Professional literature makes it clear that ideal...

Increasingly popular
Date: 2010-02-14 08:00:00

In Hungary, olive oil retail sales grew by 3 percent in December 2008-November 2009, nearing HUF 2.5 billion. Volume sales were up by 4 percent; hypermarkets generated 45 percent of...

Fa Active Pearls (deo spray, roll-on, stift)
Date: 2010-02-14 08:00:00

Its formula contains heat-activated Deo Active pearls. Stress and movement release the active agents in the pearls, which provide extra protection....

Modest growth may start in the summer of 2010
Date: 2010-02-14 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...

New communications director at Henkel
Date: 2010-02-14 08:00:00

From 1 March 2010, Carsten Tilger will assume the position of head of corporate communications at Henkel; he will succeed Dr Marcus Kuhnert. 42-year old Carsten Tilger holds a Master’s...

SGS against climate change
Date: 2010-02-14 08:00:00

SGS, the world’s leading quality controlling, testing and certifying company is devoted to the protection of the environment, supporting several awareness raising campaigns. One of these is the ‘100 PHOTOS...

Machine on the body
Date: 2010-02-14 08:00:00

Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...

Self-service segment expands further in the pork product category
Date: 2010-02-14 08:00:00

In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...

Vodka and gin were the biggest winners
Date: 2010-02-14 08:00:00

Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...

Summarise these trends in 12 points
Date: 2010-02-14 08:00:00

1. Individualistic guests, 2. The visual factor, 3. The iceman is glorified, 4. They drink it and eat it, 5. Small portions, 6. Sharing, 7. Involving the guest, 8. Nostalgia,...

Chewing gums in a hot spot
Date: 2010-02-14 08:00:00

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

Gliss Kur Shea Kasmír hajápolók
Date: 2010-02-14 08:00:00

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

Back to the future – Future store solutions at Praktiker
Date: 2010-02-14 08:00:00

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

Red Bull’s website refurbished
Date: 2010-02-14 08:00:00

Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...

Eight happy winners at PICK
Date: 2010-02-14 08:00:00

PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...

(HU) Hírmorzsák
Date: 2010-02-14 08:00:00

German Aldi and Lidl face decrease of consumers. According to the survey of GfK market research institute; in the first ten months of the year, the turnover of Aldi and...

Poultry product retail sales are highly concentrated
Date: 2010-02-14 08:00:00

Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...

Full wine cellars, protected pálinkas
Date: 2010-02-14 08:00:00

Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...

Winning pair
Date: 2010-02-14 08:00:00

Last year young confectioner Nikoletta Tapaszti finished 13th at the WorldSkills contest in Calgary. Her aid was László Mihályi, who now prepares her for the Junior Confectioners’ World Championship in...

POS-001
Date: 2010-02-14 08:00:00

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4
Date: 2010-02-14 08:00:00

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

Dolce vita
Date: 2010-02-14 08:00:00

The world spends more than USD 40 billion on chocolate in a year – one third of this is spent in the United States. Still, chocolate is the cheapest ‘luxury...

SPAR keeps up the momentum
Date: 2010-02-14 08:00:00

SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...

Special wine bottles from O-I
Date: 2010-02-14 08:00:00

O-I, one of the world’s leading glass packaging producers participated with its own stand at the SIMEI trade fair in Milan, where they introduced their revolutionarily new wine bottles, which...

Question:
Date: 2010-02-14 08:00:00

What do you consider the strengths of MONA Hungary? How did your business decisions contribute to the company’s good performance in a year like 2009?...

Turkey sales plummeting
Date: 2010-02-14 08:00:00

It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...

More wine, but less beer sold in the first nine months of 2009
Date: 2010-02-14 08:00:00

According to GfK Hungária’s ConsumerScan, in the alcoholic beverages category households bought 6 percent less beer than in the same period of 2008, but as average prices were slightly up...

One more dessert
Date: 2010-02-14 08:00:00

Half of it is professional knowledge and half of it is sales – this is how running a successful confectionery, bar or restaurant is often defined. Improving dessert sales in...

FUN – Former Unilever Network
Date: 2010-02-14 08:00:00

On 20 November, the meeting with the above name was held for the 2nd time on Margaret Island. This time it was a bit different, because several colleagues who are...

Kubu gyümölcsnektár
Date: 2010-02-14 08:00:00

The popular banana-strawberry flavour is made with 100% fruit content and contains no added sugar....

Oldal

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News and articles

Useful information about dietary fibres Date: 2010-02-14 08:00:00

Increasingly popular Date: 2010-02-14 08:00:00

Fa Active Pearls (deo spray, roll-on, stift) Date: 2010-02-14 08:00:00

Modest growth may start in the summer of 2010 Date: 2010-02-14 08:00:00

New communications director at Henkel Date: 2010-02-14 08:00:00

SGS against climate change Date: 2010-02-14 08:00:00

Machine on the body Date: 2010-02-14 08:00:00

Self-service segment expands further in the pork product category Date: 2010-02-14 08:00:00

Vodka and gin were the biggest winners Date: 2010-02-14 08:00:00

Summarise these trends in 12 points Date: 2010-02-14 08:00:00

Chewing gums in a hot spot Date: 2010-02-14 08:00:00

Gliss Kur Shea Kasmír hajápolók Date: 2010-02-14 08:00:00

Back to the future – Future store solutions at Praktiker Date: 2010-02-14 08:00:00

Red Bull’s website refurbished Date: 2010-02-14 08:00:00

Eight happy winners at PICK Date: 2010-02-14 08:00:00

(HU) Hírmorzsák Date: 2010-02-14 08:00:00

Poultry product retail sales are highly concentrated Date: 2010-02-14 08:00:00

Full wine cellars, protected pálinkas Date: 2010-02-14 08:00:00

Winning pair Date: 2010-02-14 08:00:00

POS-001 Date: 2010-02-14 08:00:00

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4 Date: 2010-02-14 08:00:00

Dolce vita Date: 2010-02-14 08:00:00

SPAR keeps up the momentum Date: 2010-02-14 08:00:00

Special wine bottles from O-I Date: 2010-02-14 08:00:00

Question: Date: 2010-02-14 08:00:00

Turkey sales plummeting Date: 2010-02-14 08:00:00

More wine, but less beer sold in the first nine months of 2009 Date: 2010-02-14 08:00:00

One more dessert Date: 2010-02-14 08:00:00

FUN – Former Unilever Network Date: 2010-02-14 08:00:00

Kubu gyümölcsnektár Date: 2010-02-14 08:00:00

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