News and articles
Well groomed body with well groomed brands
Date: 2007-08-29 08:00:00
Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....
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No change in rankings according to purchasing power
Date: 2007-08-29 08:00:00
According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...
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Sajtos pulyka grill kolbász
Date: 2007-08-29 08:00:00
Practical size product, made 100 per cent from turkey, packaged on plastic tray with vacuum foil....
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Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
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On the wings of melodies
Date: 2007-08-29 08:00:00
According to Mood Media Group, a leading provider of background music, the positive effects of melodies are beginning to be used in Hungary as well to enhance customer satisfaction. MMG...
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Cleaning industry meeting in Berlin
Date: 2007-08-29 08:00:00
CMS (Cleaning Management Services), the exhibition of the cleaning industry will be held between 18-21 September, in Berlin. So far, 350 exhibitors from 20 countries have registered....
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Forced development in the market of meat products
Date: 2007-08-29 08:00:00
There is a noticeable shift taking place in the roles played by various categories of meat products. New ones keep appearing, while others disappear. High quality hams and the grill...
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Young age groups over represented
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, 36 per cent of households purchased some type of body lotion in 2006. 3-4 strong households, those led by housewives not older than...
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Consumers more optimistic
Date: 2007-08-29 08:00:00
According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...
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Ambi Pur sensitive
Date: 2007-08-29 08:00:00
Ambi Pur sensitive is the first hypoallergenic air fragrance aerosol product line for home use. Dermothologically tested special formula developed to reduce the risk of allergic reaction on human skin....
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Esomar congress in Berlin, in September
Date: 2007-08-29 08:00:00
Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...
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More companies insolvent
Date: 2007-08-29 08:00:00
According to a recent survey by Coface Hungary, 29 per cent more companies became insolvent in the first half of this year than a year earlier. The number of liquidations...
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Alimentaria in Lisboa
Date: 2007-08-29 08:00:00
The Alimentaria – International Food Show has become a strategic meeting place for businessmen from Portuguese speaking countries and European markets. Over 1,000 exhibitors from 40 countries attended the exhibition...
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Modern thirst quencher in modern stores
Date: 2007-08-29 08:00:00
Sport and energy drinks are among the most dynamically growing food categories. According to the Retail Index of Nielsen, retail sales have grown by 53 per cent in terms of...
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Detergents double crossing
Date: 2007-08-29 08:00:00
Like in other categories, specialisation is the trend among detergents. Effectiveness, extra strength and the ability to be used on sensitive surfaces, like stainless steel are the key words today....
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Habits and loyalty in choosing a store
Date: 2007-08-29 08:00:00
The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...
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Cillit Bang
Date: 2007-08-29 08:00:00
The power of Bang in washing up buckets as well now. Removes grease and stubborn stains effectively in the whole household and outside houses as well....
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„Philosopher pasta maker” on innovation
Date: 2007-08-29 08:00:00
– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...
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Healthier baby food
Date: 2007-08-29 08:00:00
Following a long process of development which had cost HUF 30 million, the baby food product line of Univer Product Zrt. has become the first in the Hungarian market to...
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Whisky brand for soberness
Date: 2007-08-29 08:00:00
Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...
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Energy for everybody!
Date: 2007-08-29 08:00:00
Energy drinks have lost their exclusivity, but this isn’t bad news for retailers, as quantities have been boosted. – Things have changed completely – says László Boros, sales director of...
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Specialised and convenience focused innovations
Date: 2007-08-29 08:00:00
Sales of household chemical and body care products can be boosted substantially by the introduction of innovative products. Specialised detergents are in high demand, for example. According to research by...
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Expensive problems for retailers
Date: 2007-08-29 08:00:00
According to Mike Tallent, director of Pricewaterhouse Coopers, no company is immune to theft and fraud committed by employees. As one of their recent surveys shows, 60 per cent of...
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Cherry Queen
Date: 2007-08-29 08:00:00
Cherry Queen has new packaging and communication....
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Shanghai: admission for low price
Date: 2007-08-29 08:00:00
– Everybody who regard themselves as global players should be present here. This is one of the reasons why .Metro was the first of the international chains to enter the...
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From the end of September Friesland produces in Debrecen
Date: 2007-08-29 00:00:00
Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...
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HUF 13.5 million penalties in case of guar gum
Date: 2007-08-29 00:00:00
Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...
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Continuous administration with difficulties
Date: 2007-08-29 00:00:00
The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...
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CCHBC to invest in Russian plant
Date: 2007-08-29 00:00:00
Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports. The soft drinks company was cited in Vedomosti newspaper as...
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Baltika prepares share buyback programme
Date: 2007-08-29 00:00:00
The proposed move would result in increased profitability per share and an improvement in the capital structure, Baltika said . The Russian brewer, which is majority controlled by Carlsberg and...
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