News and articles

Royal days with royal aroma!

During the two weeks before Easter, a promotion named “Royal days with royal aroma” was held by Kraft Foods in selected stores of the Spar group. Hosts and hostesses from...

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Still in pessimistic mood

According to the latest survey prepared for K&H Bank, the confidence index of the small and medium enterprise sector rose from –61 points to – 53 points recently. K&H Bank...

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Still possible to register for Anuga

Registrations will be accepted for Anuga, the largest food fair in Europe this year, to be held between 13-17. October, till 1. June. Agricultural Marketing Centre (AMC) has booked 120...

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From basic to special

MONA Hungary Kft. pursues a brand building strategy under the slogan “Montice – the family is together”. According to Ildikó Kátai marketing and sales director of MONA Hungary Kft., they...

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What is a tax refund for?

A tax refund for manufacturers would help them to retain their leading position in the market of household electric appliances and employees to keep their jobs according to a proposal...

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Manchester, England, England…

The song from the musical “ Hair” does not mean too much to today’s teenagers. The football club Manchester United is the first thing most people think of when they...

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Tchibo Family Intense

A new member is added to the Tchibo Family product line, market leaders in 2006: in addition to Tchibo Family Classic, Tchibo Family Intense is here now, providing a more...

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Tibi chocolates

Special milk and black chocolates from tibi were sampled between 30 March and 21 April on Fridays and Saturdays on more than 120 occasions in major hyper markets. People purchasing...

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Austrian food tour

Austrian Food Weeks were held in Interspar, Kaiser’s and Spar stores for the fourth time between 8-22. March this year, as well as in Cora hyper markets between 11. April...

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News

Over a thousand Chineses companies coming. The Chinese prime minister has confirmed their intention to make Hungary a regional bridgehead. Successful winter invasion. The campaign for promoting Budapest hotels called...

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Zott joining as well

A recent development is that Zott intends to enter this category as well. Zott clotted cream will appear in March. Two versions with different fat content will be available in...

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Rejuvenating cure with Forgó-Morgó

More than 188 million electric appliances which are over 10 years old are used in European households. Their proportion is 40 per cent in Hungarian households. Hungary has joined the...

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Corporate football

Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...

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Pago Pink Grapefruit

Pago Pink Grapefruit has 100% fruit content and is very rich in vitamins and fibres. It is a unique product, as no such flavour is available in this size from...

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From in-store tools to promotions

In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...

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(HU) Peren kívül egyezett meg a Dole

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