News and articles

Focusing on innovation

Pastas are modern, healthy products, which can be prepared quickly and offer many possibilities. This is why pasta is the 6-7th most popular food category in Hungary. According to Nielsen...

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Whole Foods Market in Europe as well

Excellent quality bio foods produced without chemicals and additives are sold by the Whole Foods Market chain. It not only supports local farmers but benefits those of the third world...

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Haribo Goldbären

In addition to the five well-known flavours, the sixth flavour – apple – has arrived....

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Manufacturing private labels no longer derogatory

Over 1,600 companies from 70 countries attended the largest ever PLMA exhibition held in Amsterdam, on 27-28 May. We asked the managing director of Mona Hungary, Bernadett Strasser-Kátai about what...

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Party in the underground

The first Coke zero party held in a Budapest underground station took place on 17. May. The DJ-s were Lucca and Pete Tong....

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Animated menu boards in KFC

The Király utca KFC is the first one in Hungary to use animated menu boards. Animated menu boards are digital surfaces for displaying brand information in addition to product information....

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New chairman for POP-Rafinanz

Zoltán S. Soós is to assume the position of chairman of the board of the POP-Rafinanz group on 1. September. Revenues of POP-Rafinanz amounted to HUF 2,5 billion last year....

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Biscuits doing well in spite of their price

Demand for biscuits has not dropped in spite of rising average price. Latest products fit well into healthy diets and biscuits have become a strategic product for discount stores. According...

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Stone soup from the philosopher’s stone

Though their quarrel is not public, animosity between the two big trade organisations of chefs, the Hungarian National Alliance of Gastronomy (MNGSZ) and the Hungarian Association of Gastronomy remains intense....

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Price of swine also rising

Trends in the world markets of meat and poultry are monitored regularly by the Agricultural Business Research Institute (AKI). Data from the Market Price Information System (PÁIR) of KSH and...

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Eckes-Granini believing in strong local brands

Thomas Hinderer, chairman of the board from the Eckes-Granini group visited Hungary in May. He discussed the international trends in the market of soft drinks with us in Siófok. –...

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Dr. Oetker Vitalis Müzli Vaníliás

A unique flavour with natural vanilla and white chocolate in the market of cereals....

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Guest list helps in preparations

Detki Keksz is a regular exhibitor at PLMA. According to Mrs. Juhász, Marianna Lipusz, organisation has been excellent. The list of visitors sent by the organisers before the event has...

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New player in the market of digital advertising

A new company is to enter the Hungarian indoor market. Infirio Kft. intends to provide digital signage services targeted at the 18-29 age group. 200 large digital displays will be...

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Lekkerland continuing it strategy

2007 was an exceptionally important year for Lekkerland. Many new agreements have been signed, including one with the leading petrol station chain. Lekkerland revenues doubled in 2007, compared to the...

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New owner for Interfruct

The Interfruct Cash&Carry chain is to be sold by SCD which intends to focus entirely on real estate development in the central European region in the future. Interfruct is to...

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Spectacular growth

Increasing sales of decor cosmetics reflect growing demand for wellness. Retail sales expanded by 14 per cent in terms of value last year, bringing total annual sales to HUF 60...

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Not a question of mood

The Hungarian Restaurant Guide 2008 was published, which uses the scoring system of the two leading international publications, Michelin Red Guide and GaultMillau to evaluate 150 Hungarian restaurants. Csalogány 26...

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Little change in the tourist package

According to KSH data, shopping accounted for over half of the amount spent by visitors coming to Hungary for only one day in the first quarter of 2008. Accommodation and...

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Are we good, or are we well?

There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...

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Donna Pasta, Vita Pasta

Pastas made with a single egg and durum corn have been renewed in the quality Gyermelyi is well known for....

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Great Loss reaching its objective

The topic at the meeting of Trade Marketing and Sales Klub held on 5. June was the peculiarities in the marketing and trade marketing of low calorie and health products....

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My neighbour is a brewery

„My neighbour is a brewery” is the title of the program serving as a framework for co-operation between Borsodi Sörgyár Zrt. and its environment, presented by Derek Hopkins CEO. The...

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Bio – our health and that of our kids

The increasing popularity of bio food is a result of the two most important trends of our decade: health and wellness. This is one of the conclusions of the global...

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Valdor poultry in ready for shelf packaging

Hungerit Zrt has launched Valdor poultry products in ready for shelf packaging. The new packaging was officially presented on 27. May. Fresh, sliced chicken products will be available in safe,...

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More colour in domestic market of decor cosmetics

Hungarian women tend to use less make up than women in neighbouring countries. Mainly foundation cream and mascara are used, while coloured products like lipstick are not very popular. According...

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With passion and wisdom

Another talented and acclaimed Hungarian chef has decided to open his own restaurant. Lajos Takács had worked as the chef of Jankó restaurant for years and is known as one...

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Real incomes rising in competitive sector

According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...

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Night of placements

An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional...

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Vim mikroszemcsés súrolókrém szórófejjel

The new Vim scouring cream with micro granules is now also available in the form of a spray. This is a real speciality, as the special dispenser allows a scouring...

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