Other

VinAgora Award Gala at Millenáris Teátrum

Traditional, international wine competition between 4-6 July in Balatonalmadi. The Award Gala take was on 5. September in Budapest. Hungarian wines won 4 champion medals.  VinAgora International Wine Competition is...

Read more

The high agriculture production grow the GDP

According to quarterly calculations gross domestic product of Hungary increased by 2.0 percent in the second quarter of 2008 (by both adjusted and non-adjusted for calendar effects), and by 1.9...

Read more

Olympics boosted Adidas's first-half sales in China by 60%

Adidas will reach its target of “high single-digit'' sales growth and 15 percent earnings growth in 2008 said company's Chief Executive Officer Herbert Hainer.  Adidas, based in Herzogenaurach, Germany, will...

Read more

Kraft to focus on 10 brand

Kraft Foods Inc will focus on 10 countries and 10 brands to expand internationally, the unit outside the United States should produce more than $18 billion in sales in 2008....

Read more

OBI reposition campaign

Costumers said OBI has a market oriented offer, consumer's friendly service kit and attractive prices.  This spring OBI made an attitude research about itself and the whole DIY market in...

Read more

Kinder pirate ship coming

The Kinder brand has real adventure waiting for children. The Kinder Surprise Pirate Ship is under construction. The ship will offer a wide range of entertainment for 3-10 ten year...

Read more

New coffee machine by NESPRESSO

NESPRESSO is to introduce its new Lattissima coffee machine in Hungary soon. The new model will allow coffee fans to prepare an espresso, a lungo, a cappuccino, or a latte...

Read more

Consumer confidence in domestic meat unbroken

According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...

Read more

Prices and quality both important to mothers

Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While...

Read more

Promising growth in food export

Both export and import grew at a faster rate in April 2008, than in the preceding three months. Exports were up by 24 per cent, while import increased by 18...

Read more

Bip 7in1 Gépi mosogatótabletta Megapack

The Bip 7in1 dish washer tablets have arrived with 64 tablets per pack....

Read more

Orbit töltött rágó narancs-mangó és eper-barack

A new innovation was added to the Orbit product range in July, the tremendously popular fruit flavoured, liquid filled chewing gums....

Read more

Moderate optimism on board the OKSZ Klubhajó

According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...

Read more

Successful cooperation between TESCO and Salva

„Az Év Támogatottja” is a TESCO program for helping handicapped people. Last year, the apprenticeship project developed by Salva Vita Foundation for helping young, mentally handicapped people received support from...

Read more

With PICK to Beijing

The main prize of the PICK Snack prize game held by PICK Szeged Zrt in July was handed over in the beginning of August. Mariann Fekete from Sopron has won...

Read more

Active brands, loyal ladies

Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...

Read more

Parent, media, friend

According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...

Read more

Freshpack Görög, Freshpack, Cézár, Freshpack Chef

Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....

Read more

New generation advertising messages on TV2

The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...

Read more

Storm clouds

Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...

Read more

New plant in Szabadegyháza

The largest maize processing plant in Europe was opened on 11. July in Szabadegyháza. In addition to food, a substantial quantity of bio-ethanol is also produced in the plant. Hungrana...

Read more

Business Superbrands award for GfK

GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...

Read more

Double digit growth in quantity as well

According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...

Read more

Masculine choices

The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...

Read more

Willingness to purchase at its lowest

The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....

Read more

Kinder Kalózhajó

The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....

Read more

ECR Europe: when we make customers happy

„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...

Read more

Holes and knives

Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...

Read more

Third Tchibo store opening

The third Tchibo coffee store was opened in MOM Park, on 17. July. Tchibo’s intention with promoting coffee culture in Hungary is to combine a modern lifestyle with the traditions...

Read more

BioFach 2009: bio wines still successful

Over 2,900 exhibitors and 46,000 visitors are expected to attend to 2009 BioFach Fair and the Vivaness Fair which focuses on wellness and cosmetics. Last year, 347 exhibitors from 23...

Read more
Oldal