Company and Personal News

A change in attitude for manufacturers is needed as well

Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...

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Gulyás has plans for HoReCa

Gulyás Nagykereskedelmi Kft. – as a wholesale business – was established in 1990. In the beginning, they had paper products, later turned to tobacco and sweets and finally ended up...

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Fanta

The well known Fanta brings playfulness into the lives of consumers. They can discover the world of Fanta through various flavours from different parts of the world. Large sales are...

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Knorr

The TV campaign addresses the target group in a personal way: housewives who need resourcefulness in all areas of life. New Knorr Raginériák provide new ideas for making dinner. Agency:...

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Record profit for Metro

Metro Cash & Carry achieved record sales and profit within the Metro Group last year. Sales grew by 6,5 per cent to EUR 29,9 billion, while EBIT rose by 9,7...

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Interspar opened in Diósd

Spar Magyarország Kft. opened a new hyper market in Diósd, on 22. March. Diósd Interspar is the 27th hyper market and the 192nd store of the Spar chain in Hungary....

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IMIGe for your health

Pharmaceutical products can now be bought outside pharmacies as well. Communication of OTC products outside pharmacies has been with us for a while. An example of this is the IMIGe...

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Special wine offer for Easter from Interfruct Kft!

Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...

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FINDUS Special Selection Brokkoli&Karfiol

FINDUS Special Selection Brokkoli&Karfiol, Brokkoli&Bébirépa Bébirépa&Ceruzabab are the results of the latest product development project which marks the start of distribution for the first two-component vegetable mixes in the domestic...

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Success depends on early acceptors

Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...

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Chio-peaks

2006 brought record net revenues for Chio-Wolf Magyarország Kft : HUF 12,1 billion which is 5 per cent more than a year before. This result is made even more remarkable...

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News

Shopping mall construction fever continues in Hungary. Aréna Plaza will open in the autumn in Budapest, conversion of Budai Skála will be completed by 2009, and construction of forty strip-malls...

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12 petrol stations selling OTC products

Sales of OTC products in petrol stations have begun successfully. Consumers are looking for pain killers, fever reducers and anti-cold products. Sales are strongest during the weekends. The provisions of...

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Old clients come first with Bortársaság

The philosophy of the Bortársaság (Wine Association) might seem strange at first glance: market conquest is of secondary importance to them. They regard maximum satisfaction of their existing clients as...

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Soproni 1895

Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....

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Sió: the fruit of 30 years

Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...

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(HU) Higany a zöldséges pult alatt

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