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Christmas on shelves
Date: 2007-10-31 08:00:00
Precise planing is needed in order to achieve the major boost in sales that is expected in the Christmas season. Most companies begin planning their special packages and offers for...
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Growing inventories, more financing in foreign exchange
Date: 2007-10-31 08:00:00
As István Tari, regional director of Erste Bank has told us, in spite of signs of recession in the FMCG sector, retail chains are expanding in the hope of future...
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Retail turnover of food continues to shrink
Date: 2007-10-31 08:00:00
The shrinking of retail turnover continued in July. According to a KSH report, sales were 4.2 per cent down in July 2007 compared to July of 2006 and also showed...
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PICK Pille
Date: 2007-10-31 08:00:00
Gluten-free turkey sausages with a conspicuous appearance, high protein content and made with iodine salt, in protective gas packaging....
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Special prize game by Tchibo
Date: 2007-10-31 08:00:00
Tchibo Budapest Kft. is launching a new, nation-wide promotional campaign on 15. October. By collecting bar codes, consumers can win a family holiday lasting as many days as the number...
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Invitation by Sole-MiZo to discuss milk
Date: 2007-10-31 08:00:00
Dr. Imre Tímár, president and CEO of Sole-MiZo Zrt. has invited all producers and retailers of dairy products and the competent authority as well, to a round table discussion about...
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All kinds of pleasant things in their bag
Date: 2007-10-31 08:00:00
Renewed popularity of the red Santa Claus bags is not only due to the prevalent “retro” trend. Sales of branded, premium chocolates will be supported by spectacular POS tools. Several...
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Factoring: option not a refuge
Date: 2007-10-31 08:00:00
According to Ferenc Csáki, chairman of the Hungarian Factoring Association and CEO of Magyar Factor zRt, the expansion of factoring is always a sign of economic growth. – What is...
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Hungarian origin becoming more important
Date: 2007-10-31 08:00:00
According to a 2007 survey by GfK Hungária about eating habits, the primary consumer requirement regarding food is good quality. Cheapness is no longer an important consideration for many consumers...
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Riceland Rice Cakes
Date: 2007-10-31 08:00:00
New, popular flavours in the market! Packaging retains aroma and can be sealed repeatedly....
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How far have we come?
Date: 2007-10-31 08:00:00
We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...
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New head of marketing for Maspex
Date: 2007-10-31 08:00:00
Andrea Kiss, a former senior brand manager of Győri Keksz has been appointed the new marketing director of Maspex Olympos Kft....
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Joint venture established by Coca-Cola and Illycafé
Date: 2007-10-31 08:00:00
The Coca-Cola Company and Illycafè SpA have signed a letter of intent about establishing a joint venture for the production of premium quality ready-to-drink coffee. Global sales of RTD coffee...
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Fondants with double function
Date: 2007-10-31 08:00:00
Though we do not have sales figures about the market of fondants, no radical changes were been seen last year. According to Imre Horváth, general director of Sweet Point Zrt.,...
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Delayed changes
Date: 2007-10-31 08:00:00
It was good news for players in the FMCH market that the recession resulting from the restrictive economic measures introduced last autumn had been delayed. However, it is bad news...
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Consumers spending more wisely
Date: 2007-10-31 08:00:00
According to Mrs. Szalóky Judir Tóth, director of Nielsen, the majority of consumers have maintained their level of consumption. In fact, sales have expanded in half of the 20 largest...
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Carte d’Or
Date: 2007-10-31 08:00:00
The new flavour of the Carte d’Or Gerbeaud product line which creates a true Christmas atmosphere with the aromas of apple and cinnamon....
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Shaking foundations
Date: 2007-10-31 08:00:00
A number of dairy products suddenly disappeared from stores recently, though there was no real shortage. Hungarian producers of milk and dairy products have been put in an unusually favourable...
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Awards for Sió films
Date: 2007-10-31 08:00:00
Awards and HUF 500,000 for the winners of the film competition organised by Sió-Eckes Kft. under the title „Sió – My world, my thirty years” have been handed over at...
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New and old items in the Pöttyös product line
Date: 2007-10-31 08:00:00
Pöttyös is preparing for this year’s season by introducing a true innovation and re-introducing a success from last year. Pöttyös Túró Bonbon will appear again is stores in the autumn,...
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Season of fragrances
Date: 2007-10-31 08:00:00
Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...
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Risks can be reduced
Date: 2007-10-31 08:00:00
According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...
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From store to store in Shanghai (part 3.) – Tesco
Date: 2007-10-31 08:00:00
Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...
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Experienced leader for NESPRESSO
Date: 2007-10-31 08:00:00
Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...
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In house competition for baristas
Date: 2007-10-31 08:00:00
The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...
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dm training for December
Date: 2007-10-31 08:00:00
Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...
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JEREMIE: program for small SME-s
Date: 2007-10-31 08:00:00
One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...
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Brands and prices in a Shanghai supermarket
Date: 2007-10-31 08:00:00
I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...
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