Company and Personal News

(HU) 10 milliós bírság a Danone-nak

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(HU) Kompromisszum a vodkacsatában?

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(HU) Polip, lazac jótékonyságból

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Is it worth it?

I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...

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Szentkirályi past the exams

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

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Question:

The most notable scandal of the recent period was probably the Megatrade business. The responsibility of retailers in connection with the scandal, as well their preparedness to avoid such tricks...

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Cover up?

POS tools in Hungarian stores are far inferior to those used in Western European stores. The question is: why? Manufacturers and their agencies complain that quality is of secondary importance...

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Global players in the lead

A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...

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Trade marketing planning: exemplary!

Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...

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Food reality

Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...

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Agrana expanding in Bulgaria

The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...

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Answer:

According to decree no. 178/2002/EK, and Hungarian legislation about food, all members of the supply chain (producer, processor, retailer) bear responsibility for the products they buy and sell. All participants...

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4 new tools in the IMIGe portfolio

IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...

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