Intermarché for online supermarket

By: trademagazin Date: 2008. 10. 15. 00:00

Intermarché has launched a major marketing campaign for its grocery ecommerce site. The campaign includes leafleting and a TV spot advertising the low prices of its online supermarket.

It is the first time that the retailer
has advertised its internet service on TV. Online shopping using
instore picking is now being offered at 126 of its stores and will be
rolled out to 250 by the end of this year. Intermarché is the
first supermarket to advertise its online grocery operation on French
TV.