News and articles

78% of the export goes into the EU

In July 2008, according to first estimates of Hungarian Central Statistic Office, exports amounted to HUF 1,433 billion (EUR 6,113 million), while the value of imports reached HUF 1,497 billion...

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Honey replaces additives

Antioxidant-rich honey may protect against spoilage in salad dressings, and naturally sweeten the condiment, researchers from Kraft Foods report.  The researchers analysed various honey sources and investigated their potential as...

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Nespresso Special Club Jinogalpa Coffee

Named after the two main regions in the mountains of Nicaragua, Matagalpa and Jinotega, the 100% arabica coffee offers intensity and body with sweet, sandalwood aromas and a hint of...

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Cryovac® RS1500 – for cure-in-the-bag cheese

Cryovac's new development is a high performance, high sealable, multilayer, shrink material with controlled permeability ideally suited for high gassing cheese packaging.  Cryovac® RS1500 is especially designed to run on...

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Auchan To Expand Store Network in Portugal

The French hypermarket giant plans to open three new outlets in Portugal by the end of 2008, taking its store network to 22 outlets in the country.  A report in...

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In H1 supermarkets grow their marketshare

According to GfK research there is a relative decreasing in the Hungarian retail market.  The increase of FMCG products' sales (8%) was under the food inflation (12%) in the first...

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British families are hard hit by food price rises

Food inflation in the UK is nearly double the rate of most other developed nations. Prices have increased by 12.2 per cent over the last year, according to official Government...

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Wine Feast starts soon in the capital

17th Budapest International Wine Festival 2008 from 10. to 14. September in the Buda Castle and in Szentendre.  Some program elements: Wine Exhibition and Fair, Wine Academy, Harvest Parade, Harvest...

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VinAgora Award Gala at Millenáris Teátrum

Traditional, international wine competition between 4-6 July in Balatonalmadi. The Award Gala take was on 5. September in Budapest. Hungarian wines won 4 champion medals.  VinAgora International Wine Competition is...

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The high agriculture production grow the GDP

According to quarterly calculations gross domestic product of Hungary increased by 2.0 percent in the second quarter of 2008 (by both adjusted and non-adjusted for calendar effects), and by 1.9...

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Olympics boosted Adidas's first-half sales in China by 60%

Adidas will reach its target of “high single-digit'' sales growth and 15 percent earnings growth in 2008 said company's Chief Executive Officer Herbert Hainer.  Adidas, based in Herzogenaurach, Germany, will...

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Kraft to focus on 10 brand

Kraft Foods Inc will focus on 10 countries and 10 brands to expand internationally, the unit outside the United States should produce more than $18 billion in sales in 2008....

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OBI reposition campaign

Costumers said OBI has a market oriented offer, consumer's friendly service kit and attractive prices.  This spring OBI made an attitude research about itself and the whole DIY market in...

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Moderate optimism on board the OKSZ Klubhajó

According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...

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Successful cooperation between TESCO and Salva

„Az Év Támogatottja” is a TESCO program for helping handicapped people. Last year, the apprenticeship project developed by Salva Vita Foundation for helping young, mentally handicapped people received support from...

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With PICK to Beijing

The main prize of the PICK Snack prize game held by PICK Szeged Zrt in July was handed over in the beginning of August. Mariann Fekete from Sopron has won...

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Active brands, loyal ladies

Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...

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Parent, media, friend

According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...

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Freshpack Görög, Freshpack, Cézár, Freshpack Chef

Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....

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New generation advertising messages on TV2

The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...

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Storm clouds

Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...

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New plant in Szabadegyháza

The largest maize processing plant in Europe was opened on 11. July in Szabadegyháza. In addition to food, a substantial quantity of bio-ethanol is also produced in the plant. Hungrana...

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Business Superbrands award for GfK

GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...

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Double digit growth in quantity as well

According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...

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Masculine choices

The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...

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Willingness to purchase at its lowest

The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....

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Kinder Kalózhajó

The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....

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ECR Europe: when we make customers happy

„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...

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Holes and knives

Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...

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Third Tchibo store opening

The third Tchibo coffee store was opened in MOM Park, on 17. July. Tchibo’s intention with promoting coffee culture in Hungary is to combine a modern lifestyle with the traditions...

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