News and articles
Improving environment, better atmosphere
Date: 2007-06-27 08:00:00
According to GKI Gazdaságkutató Zrt., the competitiveness index (VEX) showed marked improvement in most countries of the region, including Hungary in the last quarter of 2006. The business environment index...
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Master Good Knédli, Vadász knédli
Date: 2007-06-27 08:00:00
Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions....
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Esomar conference on knowledge of consumers
Date: 2007-06-27 08:00:00
Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...
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Record revenues for Storck
Date: 2007-06-27 08:00:00
Net revenues of Storck Hungária Kft. increased by 22 per cent in 2006, to over HUF 2,2 billion. Profits exceeded HUF 42 million. The introduction of merci Petits and the...
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Target: half a kilo per day
Date: 2007-06-27 08:00:00
Structural reorganisation in the production of fruits and vegetables has been proceeding in the right direction for the past three years. Programs being prepared by the European Agricultural Development Fund...
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Hungary in a world of conferences
Date: 2007-06-27 08:00:00
According to data from the Hungarian Conference Bureau, Hungary ranks 23rd among locations for conferences organised by international organisations, with 117 events. This translates into a market share of 1,31...
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Nielsen-evening about consumers and chains
Date: 2007-06-27 08:00:00
External influences participate in making competition harsher. According to Judit Tóth Szalókyné, director of Nielsen, analysis of consumer expectations is playing an increasingly important role in gaining an edge in...
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Hofbrau München Premium Lager
Date: 2007-06-27 08:00:00
From now on, Hofbrau München will be sold in an elegant bottle and with a new label which accurately reflect the high quality and value represented by the brand....
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Head of P&G an employee of consumers
Date: 2007-06-27 08:00:00
The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...
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Tea for Children’s Day
Date: 2007-06-27 08:00:00
21 tons of tea worth HUF 9 million was donated by Sara Lee Hungary Zrt. to children on Children’s day. The donation was delivered to charity organisations by the Food...
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TÉSZ: pros and contras
Date: 2007-06-27 08:00:00
The supply chain of fruits and vegetables in the EU is based on the sales co-operatives of producers (TÉSZ). At the moment, only 68 such organisations exist in Hungary and...
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Selling no longer the priority at fairs
Date: 2007-06-27 08:00:00
Today, there is practically no difference between the meaning of the words “trade exhibition” and “trade fair. Though deals are rarely signed, these events have become very important marketing tools....
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Maze of paragraphs
Date: 2007-06-27 08:00:00
Many regulations pertaining to sales of OTC products and also to pharmaceuticals which require a prescription changed in the beginning of the year. While selling of OTC products in retail...
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LMMI 100% lemon juice
Date: 2007-06-27 08:00:00
LMMI 100% lemon juice is made from the best Sicilian lemons, harvested in the winter, at the peak of their ripeness....
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Private meeting in Amsterdam
Date: 2007-06-27 08:00:00
Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...
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Beware of the midget!
Date: 2007-06-27 08:00:00
This was the title of a movie, in which Goldie Hawn saw a hit man in every short man she met. I call sales people who fail to sell –...
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Banana palinka is here
Date: 2007-06-27 08:00:00
Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...
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Secrets of successful exhibitors
Date: 2007-06-27 08:00:00
Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...
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Coupons, points, VAT
Date: 2007-06-27 08:00:00
We asked Zsolt Tenczer, senior manager of PricewaterhouseCoopers, about the differences between the way VAT deductible after promotional vouchers is calculated n the EU and in Hungary. Vouchers and coupons...
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Enter the olive oils
Date: 2007-06-27 08:00:00
Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...
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Discounting
Date: 2007-06-27 08:00:00
A classic cash register shows us how much we have sold. Though barely noticeably yet, amounts in cash registers at the end of the day have begun to shrink. Small,...
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Wine and wine makers at Zwack
Date: 2007-06-27 08:00:00
„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...
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City of vending machines to be built in September
Date: 2007-06-27 08:00:00
“Vision of Vending” – a vision of the future in the world of vending machines. This is the main concept of the Eu’Vend exhibition to be held in Cologne, in...
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„We had been very successful for the first 20 years”
Date: 2007-06-27 08:00:00
We are in a small family store in the medieval city centre of Spoleto. This is a typical example of the traditional retail businesses which still hold a 30 per...
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Wiener Normal and Light
Date: 2007-06-27 08:00:00
A product representing the inimitable atmosphere of Vienna cafes and the flavours of fine coffees from Vienna, in new packaging, with a Light version coming soon!...
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Stores opening
Date: 2007-06-27 08:00:00
Tesco, Pécs Open: 20 arpil 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000 Tesco, Debrecen-Józsa Open: 4 may 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000...
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Chevaliers of Champagne celebrating 20th birthday
Date: 2007-06-27 08:00:00
Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...
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