News and articles
The secret of the zserbó has been revealed – a festive tradition reconsidered
Tradition and innovation meet on the festive table: MOL and Gerbeaud Café have joined forces to bring one of the most iconic cakes of Hungarian cuisine to festive tables. Through...
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Control over online stores is tightening
The consumer protection authority has already been giving priority to online stores in 2024, and based on the latest announcement by the Minister of National Economy, these inspections will only...
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Christmas spirit even during the preparations: Zewa tips
A holiday is truly a holiday when it shines – that is, when the home is clean, beautiful and homely, and of course when we don’t have to work so...
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Will 2025 be the year of Hungarian beer tourism?
Bakancslista 2025 – National Brewery Tour Map will guide you to 18 Hungarian small breweries, with which you can visit the breweries included in it for free next year. In...
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Dávid Miller: It’s uplifting if we can help
Headphones, clothing and perfumes: Yettel fulfilled the wishes of 1,200 children this year in its joint Christmas campaign with the Baptist Charity. Based on the charity’s experience, the fewest donations...
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STEM-interested Gen Z youth enter the workforce with strong ideas, new research finds
Self-assertion, work environment, financial resources, social relationships, creativity and intellectual stimulation are the main work values that are decisive for Generation Z young people entering STEM careers in choosing their...
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DélKertész: be conscious at Christmas too! – Tips for a vitamin-rich holiday menu
During the Christmas season, food plays a prominent role at family gatherings. Although the emphasis is often on traditional dishes rich in meat, it is important that vegetables also have...
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Plant-based food sales gain momentum in Europe
Sales of plant-based foods have taken off in Europe, and in some countries – the UK, Spain and Germany – plant-based milk alternatives and meat products are already in the...
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We are in place has been granted a trademark by Babati and Co.
Babati and Partners Ltd. also received the “We are in Place” trademark and charter membership. The handover was held in a ceremonial setting, combined with a factory visit. The “We...
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Christmas Reimagined: Sustainable and Healthy Holiday Menus
As the holiday season approaches, the Hungarian Dietetic Association’s (MDOSZ) December newsletter focuses on rethinking festive meals to balance health, sustainability, and tradition. The newsletter provides practical tips on meal...
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The support program for the smallest producers continues
Investment support for small agricultural holdings will continue with a budget of almost 30 billion forints, announced Minister of Agriculture István Nagy on his social media page. The Minister added...
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Ceres ZRt.: Sustainability milestone on the roof of the Győr plant
Ceres ZRt. has set its sights on sustainability and innovation, installing nearly two thousand solar panels on the roof of its Győr plant. The investment implemented in recent months will...
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Crisis resistance through AI and ESG
KPMG’s CEO Outlook 2024 survey reflects the views of more than 1,300 global companies, with annual revenues of at least USD 500m. 72% of CEOs are optimistic about global economic...
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Can more than 125,000 people take out a workers’ loan?
The government is revealing more and more details about the workers’ loan. In addition to the conditions and regulations, today we also learned a few things about how much workers’...
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Three-quarters of Hungarians are well-versed in AI, reveals Ipsos global survey
The Ipsos 2024 AI Monitor report provides a comprehensive picture of how people around the world and in Hungary relate to artificial intelligence (AI). While the majority trust that AI...
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Sustainability pays off
The EY 2024 Sustainable Value Study involved 520 sustainability leaders, including 50 Hungarian professionals. This article is available for reading in Trade magazin 2024/12-2025/01 EY’s study highlights: companies that prioritise...
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LG reimagines its xboom speaker brand with the help of will.i.am, both in terms of sound and design
LG Electronics (LG) and will.i.am, a creative artist, multi-platinum musician and technology entrepreneur, are launching a new audio product line. xboom by will.i.am transforms xboom into a futuristic, urban brand...
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AI-Generated Ads May Have A Negative Effect On Consumer Perceptions
A new study by NIQ suggests that AI-generated advertisements could ‘dampen consumer perceptions’ about particular brands, with consumers viewing AI-driven ad content as more ‘annoying’, ‘boring’, and ‘confusing’ than traditional...
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Are companies reducing their ecological footprint?
According to the latest data from the K&H Sustainability Index, two priority areas emerge in the sustainability efforts of Hungarian companies: reducing energy consumption and supporting employees to commute to...
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Unilever Sells 100-Year-Old Brands
Unilever has announced that it has received a binding offer from Zwanenberg Food Group to acquire the Unox and Zwan brands. Both brands have been part of the Unilever portfolio...
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Champagne consumption in Germany on the decline
Champagne consumption in Germany has fallen significantly in the last ten years, with 17% less champagne consumed in 2023 than a decade earlier, according to the German Federal Statistical Office....
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Nestlé‘s launches drink that suppresses hunger, promotes GLP-1 production
The Boost pre-meal beverage is the latest offering from the global food giant that taps into the growing popularity of weight-loss drugs. Nestlé’s Boost brand launched a pre-meal drink to...
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Carrefour launches 24/7 express grocery delivery in Dubai
The service offers over 10,000 products. Carrefour, operated by Majid Al Futtaim Retail in the UAE, has launched a 24/7 express grocery delivery service in Dubai. The pilot hub, initially...
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dm is working on online pharmacy launch in Germany
dm will launch its own online pharmacy in Germany in 2025 to sell over-the-counter medicines from the Czech Republic. dm is planning to enter the OTC market with its own...
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The support program for the smallest producers continues
The investment support for small agricultural enterprises will continue with a budget of almost 30 billion forints – announced István Nagy, Minister of Agriculture, on his social media page. The...
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Macho approach to shopping – Picture of the day
There is (at least) one hypermarket in the USA that offers a good local craft beer with your purchase....
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The future of the food industry: 50% of companies aim to implement sustainable solutions – Tetra Pak survey results
Food production continues to rely on energy-intensive processes and fossil fuels, presenting new challenges for producers. The pressure to optimise the production processes of raw materials, energy and water, as...
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Christmas will be tighter for many
The gross financial assets of the Hungarian population reached 106 thousand billion forints in the third quarter of 2024. The revaluation of investment certificates and listed shares also played a...
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Record high food prices in Hungary: discount chains are the winners of the situation
In recent months, food prices in Hungary have been rising steadily, which is also blatant at the European Union level. In some product areas, price increases of 30-50% were experienced,...
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Hungarian shoppers no longer wait until the last minute to do their Christmas shopping,
Hungarian shoppers are no longer waiting until the last minute to start their Christmas shopping, many start buying gifts in November – shows Etele Plaza’s online research. Most spend 5-10...
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