News and articles
With PICK to Beijing
Date: 2008-09-05 08:00:00
The main prize of the PICK Snack prize game held by PICK Szeged Zrt in July was handed over in the beginning of August. Mariann Fekete from Sopron has won...
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Active brands, loyal ladies
Date: 2008-09-05 08:00:00
Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...
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Parent, media, friend
Date: 2008-09-05 08:00:00
According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...
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Freshpack Görög, Freshpack, Cézár, Freshpack Chef
Date: 2008-09-05 08:00:00
Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....
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New generation advertising messages on TV2
Date: 2008-09-05 08:00:00
The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...
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Storm clouds
Date: 2008-09-05 08:00:00
Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...
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New plant in Szabadegyháza
Date: 2008-09-05 08:00:00
The largest maize processing plant in Europe was opened on 11. July in Szabadegyháza. In addition to food, a substantial quantity of bio-ethanol is also produced in the plant. Hungrana...
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Business Superbrands award for GfK
Date: 2008-09-05 08:00:00
GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...
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Double digit growth in quantity as well
Date: 2008-09-05 08:00:00
According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...
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Masculine choices
Date: 2008-09-05 08:00:00
The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...
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Willingness to purchase at its lowest
Date: 2008-09-05 08:00:00
The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....
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Kinder Kalózhajó
Date: 2008-09-05 08:00:00
The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....
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ECR Europe: when we make customers happy
Date: 2008-09-05 08:00:00
„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...
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Holes and knives
Date: 2008-09-05 08:00:00
Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...
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Third Tchibo store opening
Date: 2008-09-05 08:00:00
The third Tchibo coffee store was opened in MOM Park, on 17. July. Tchibo’s intention with promoting coffee culture in Hungary is to combine a modern lifestyle with the traditions...
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BioFach 2009: bio wines still successful
Date: 2008-09-05 08:00:00
Over 2,900 exhibitors and 46,000 visitors are expected to attend to 2009 BioFach Fair and the Vivaness Fair which focuses on wellness and cosmetics. Last year, 347 exhibitors from 23...
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Praline brands creating new seasons
Date: 2008-09-05 08:00:00
Praline is an ideal gift, provided its not a private label. This is what brands are counting on when they increasingly focus on the gift function. The praline market which...
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Multi-layer paper products – for more people
Date: 2008-09-05 08:00:00
Both the assortment and the size of household paper products show great diversity. This is why shelf placement is a complex and important task. The most common household paper product...
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Milk without cream
Date: 2008-09-05 08:00:00
GfK Hungária has launched a series of studies with Agrár Európa Kft. Part one deals with the condition of the dairy sector on almost 100 pages. It was presented at...
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Baileys Original, Baileys Karamell, Baileys Mint/Baileys
Date: 2008-09-05 08:00:00
New design, more attractive appearance, and more elegance to enhance the gift funcion....
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ECR=mozgalom a közös érdekekért
Date: 2008-09-05 08:00:00
Az ECR (=Efficient Consumer Responce, hatékony reagálás a fogyasztóra) az FMCG-szektor vállalatainak közös testülete. Célja, hogy fórumot adjon az FMCG-piac szereplői számára a minél szorosabb együttműködésre, azzal a céllal, hogy...
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Yearly HUF 33 billions as pocket money in our childrens' hands
Date: 2008-09-05 00:00:00
According to Szonda Ipsos research, the 8-14 years old Hungarian children chip on not only the clothes and grocery shopping, but also by choosing family's new television, mobilephone, PC or...
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After blokades come the ad for Apple
Date: 2008-09-05 00:00:00
The Hungarian Agrar Marketing Center (AMC) call for HUF 41.6 millio value PR and advertising ad. The aim is to popular the apple consumption. The goal is to quintuple the...
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Edible Optical Sensors To Make Food Safer
Date: 2008-09-05 00:00:00
Edible optical sensor that could be placed in produce bags to detect harmful levels of bacteria and consumed right along with the veggies. Designer Tufts University scientists have demonstrated for...
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Nestle re-locates ice-cream production to Bulgaria
Date: 2008-09-05 00:00:00
The decision was taken in the wake of the company’s re-organisation but also because Bulgaria’s biggest Black Sea city of Varna is very near to Romania’s capital, Bucharest, and is...
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Reconstructions work at Sara Lee Hungary tea plant in Rákospalota
Date: 2008-09-05 00:00:00
This HUF 1 billion development follows an other HUF 800 million cost factory building in 2006. In frame of the new system mashines on 3,000 sqm must be relocated. In...
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Red pepper harvest started
Date: 2008-09-05 00:00:00
Univer Product is one of the biggest producer of Hungarian red pepper, the company's suppliers are growers in Kecskemét and near to. Because of the moistery and cold summer this...
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European parliament calls for ban on cloned farm animals
Date: 2008-09-05 00:00:00
The European parliament urged the EU's executive branch to ban the cloning of animals for the food trade, citing reduced genetic diversity among other concerns. Several expert groups, including the...
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Colombia to Increase Coffee Production
Date: 2008-09-05 00:00:00
Colombia plans to increase coffee production to 17 million 60-KG sacks by 2014, the government said. The effort will carry an initial cost of $724.5 million, Agriculture Minister Andres Felipe...
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The trade balance showed a surplus
Date: 2008-09-04 00:00:00
In June 2008, the volume of foreign trade grew moderately both in exports and imports; exports were up by 2.4, imports by 5 percent as compared to the same month...
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