News and articles

NESTEA Vitao Vörös tea/NESTEA Vitao

NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...

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Winning a Hyundai with Gliss Kur

Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....

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Dynamic NESPRESSO

The NESPRESSO division of Nestlé achieved over 40 per cent growth last year, producing the most dynamic expansion within the group. NESPRESSO is the international leader in the market of...

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Fruit juices doing well

Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...

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EuroShop 2008 „Made by Wanzl”

Wanzl presented its new shopping carts, displays and in-store design solutions developed in line with the „Made by Wanzl” philosophy at EuroShop 2008. Attention was focused on the “Future Shopping”...

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Plus turning into Spar

Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...

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Algida Krémkönnyû Puncs jégkrém

Krémkönnyű is now also available in punch flavouring....

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Promotions for Friesland officers

Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....

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One weekend, two competitions, six gold medals

The Nemes palinkas of Zwack Sándor received 6 gold medals in two competitions held at the same weekend, in the beginning of March. One was the World Spirits Award in...

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30–40 age group drinking fruit juice

According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...

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Globetrotter store system in Köln – shopping in the 21st century

All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...

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What’s on TV?

For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...

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Trident Splash és Senses

Trident is targeted at a so far undiscovered market gap, where chewing gum means pampering for our senses....

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Heineken Hungária ending a good year

Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...

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Chocolate festival with bon-bon book

A chocolate festival was held by Szamos Marcipán Kft. for the second time on 5. March, under the title “Wondeful Chocolate” with the aim of promoting quality and the culture...

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Canned beer increasingly popular

Retail sales of beer continued to grow last year, with a 6 per cent increase in terms of quantity and 10 per cent in terms of value. Demand for canned...

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Makes even dirty work tidier

Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...

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RFID in the refrigeration chain

Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....

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Ágyas Zwack Kosher pálinka

Ágyas Zwack Kosher Pálinka is available in three flavours. Fresh raspberry, rose-hip and plum make up the soul of these new palinkas, which are made using 3 kilos of fruit...

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Ban on smoking?

According to Ágnes Horváth, minister of health, her ministry will submit the bill for the amendment of the law on the protection of non-smokers to parliament by the end of...

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Pasta Wednesday

Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...

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Magnetic beer brands in hyper markets

Since beer sales grew last year, even though it was a difficult year for everybody, optimism regarding 2008 seems to be justified. As a result of new strategies, hyper markets...

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Digital Signage – the future is here!

– Technological progress brings about new and specialised marketing solutions like Digital Signage, usually regarded as a form of home advertising – says–Attila Csizmadia, chairman of the Digital Signage Division...

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Ladies, put on your sunglasses!

The cooking oil business seems to be a good one. This is why we have seen a flood of imported and private label products on store shelves in recent years,...

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SIÓ VitaTigris Gyümölcspüré

This fruit delicacy in 90 gram, nice and cheerful satchets is available in strawberry and pear flavours. It is also a good compromise for quelling hunger, or can be recommended...

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Szentkirályi over 5 billion

Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...

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News

Tourism treated unfairly? According to Tamás Károvits, member of the board of the Budapest section of MATUR, this sector is not treated like it should be by the government. The...

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Date Swedes and drink beer with Romanians!

A survey has been prepared about European beer culture by the market researchers Added Value for SABMiller. 7,500 consumers have been interviewed in 15 European countries for the survey. There...

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Instore: the moment of truth

Cheapness is till the key consideration regarding instore tools, but at least cardboard displays are becoming increasingly attractive. Companies specialising in instore communication are confident however, that western solutions will...

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(HU) CombiSwift csavaros kupak a SIÓ és hohes C termékeken

Sorry, this entry is only available in HU....

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