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Bip textilöblítők

Bip textile softeners have a modernised appearance and a mesmerising new fragrance for you to enjoy during drying, ironing and wearing your clothes....

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Cerbona Night rumos-meggyes müzliszelet, 20 g

Night Rumos-meggyes cereal bar is a delicacy offering an exciting flavour and true pleasure....

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Kinder pirate ship coming

The Kinder brand has real adventure waiting for children. The Kinder Surprise Pirate Ship is under construction. The ship will offer a wide range of entertainment for 3-10 ten year...

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New coffee machine by NESPRESSO

NESPRESSO is to introduce its new Lattissima coffee machine in Hungary soon. The new model will allow coffee fans to prepare an espresso, a lungo, a cappuccino, or a latte...

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Consumer confidence in domestic meat unbroken

According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...

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Prices and quality both important to mothers

Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While...

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Promising growth in food export

Both export and import grew at a faster rate in April 2008, than in the preceding three months. Exports were up by 24 per cent, while import increased by 18...

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Bip 7in1 Gépi mosogatótabletta Megapack

The Bip 7in1 dish washer tablets have arrived with 64 tablets per pack....

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Orbit töltött rágó narancs-mangó és eper-barack

A new innovation was added to the Orbit product range in July, the tremendously popular fruit flavoured, liquid filled chewing gums....

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Moderate optimism on board the OKSZ Klubhajó

According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...

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Successful cooperation between TESCO and Salva

„Az Év Támogatottja” is a TESCO program for helping handicapped people. Last year, the apprenticeship project developed by Salva Vita Foundation for helping young, mentally handicapped people received support from...

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With PICK to Beijing

The main prize of the PICK Snack prize game held by PICK Szeged Zrt in July was handed over in the beginning of August. Mariann Fekete from Sopron has won...

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Active brands, loyal ladies

Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...

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Parent, media, friend

According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...

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Freshpack Görög, Freshpack, Cézár, Freshpack Chef

Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....

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New generation advertising messages on TV2

The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...

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Storm clouds

Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...

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New plant in Szabadegyháza

The largest maize processing plant in Europe was opened on 11. July in Szabadegyháza. In addition to food, a substantial quantity of bio-ethanol is also produced in the plant. Hungrana...

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Business Superbrands award for GfK

GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...

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Double digit growth in quantity as well

According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...

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Masculine choices

The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...

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Willingness to purchase at its lowest

The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....

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Kinder Kalózhajó

The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....

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ECR Europe: when we make customers happy

„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...

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Holes and knives

Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...

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Third Tchibo store opening

The third Tchibo coffee store was opened in MOM Park, on 17. July. Tchibo’s intention with promoting coffee culture in Hungary is to combine a modern lifestyle with the traditions...

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BioFach 2009: bio wines still successful

Over 2,900 exhibitors and 46,000 visitors are expected to attend to 2009 BioFach Fair and the Vivaness Fair which focuses on wellness and cosmetics. Last year, 347 exhibitors from 23...

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Praline brands creating new seasons

Praline is an ideal gift, provided its not a private label. This is what brands are counting on when they increasingly focus on the gift function. The praline market which...

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Multi-layer paper products – for more people

Both the assortment and the size of household paper products show great diversity. This is why shelf placement is a complex and important task. The most common household paper product...

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Milk without cream

GfK Hungária has launched a series of studies with Agrár Európa Kft. Part one deals with the condition of the dairy sector on almost 100 pages. It was presented at...

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