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Honey replaces additives

Antioxidant-rich honey may protect against spoilage in salad dressings, and naturally sweeten the condiment, researchers from Kraft Foods report.  The researchers analysed various honey sources and investigated their potential as...

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Nespresso Special Club Jinogalpa Coffee

Named after the two main regions in the mountains of Nicaragua, Matagalpa and Jinotega, the 100% arabica coffee offers intensity and body with sweet, sandalwood aromas and a hint of...

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Cryovac® RS1500 – for cure-in-the-bag cheese

Cryovac's new development is a high performance, high sealable, multilayer, shrink material with controlled permeability ideally suited for high gassing cheese packaging.  Cryovac® RS1500 is especially designed to run on...

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Auchan To Expand Store Network in Portugal

The French hypermarket giant plans to open three new outlets in Portugal by the end of 2008, taking its store network to 22 outlets in the country.  A report in...

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Wine Feast starts soon in the capital

17th Budapest International Wine Festival 2008 from 10. to 14. September in the Buda Castle and in Szentendre.  Some program elements: Wine Exhibition and Fair, Wine Academy, Harvest Parade, Harvest...

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VinAgora Award Gala at Millenáris Teátrum

Traditional, international wine competition between 4-6 July in Balatonalmadi. The Award Gala take was on 5. September in Budapest. Hungarian wines won 4 champion medals.  VinAgora International Wine Competition is...

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The high agriculture production grow the GDP

According to quarterly calculations gross domestic product of Hungary increased by 2.0 percent in the second quarter of 2008 (by both adjusted and non-adjusted for calendar effects), and by 1.9...

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Olympics boosted Adidas's first-half sales in China by 60%

Adidas will reach its target of “high single-digit'' sales growth and 15 percent earnings growth in 2008 said company's Chief Executive Officer Herbert Hainer.  Adidas, based in Herzogenaurach, Germany, will...

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Kraft to focus on 10 brand

Kraft Foods Inc will focus on 10 countries and 10 brands to expand internationally, the unit outside the United States should produce more than $18 billion in sales in 2008....

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OBI reposition campaign

Costumers said OBI has a market oriented offer, consumer's friendly service kit and attractive prices.  This spring OBI made an attitude research about itself and the whole DIY market in...

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New name for Hungarian Bonduelle subsidiary

Bonduelle Nagykőrös Kft, the Hungarian Bonduelle subsidiary will operate under the name Bonduelle Central Europe Kft in the future and will also be responsible for regional sales and marketing activities....

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Bio baguettes by Ceres

Pre-baked, bio mini baguettes made from bio flour and intended for health conscious consumers have been added to the Ceres ZRt. product range....

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Let’s have a festival!

Wine competitions and festivals are becoming synonyms, though the two things are quite different, as their purpose and form is quite different. 300 wine competitions are held in Hungary annually....

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Still not enough knowledge

According to Otília Dörnyei, director of Gfk, dietary preferences are slowly changing, with a shift towards healthier food. Unfortunately, when money has to be saved, consumers economise on healthy food...

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Increasing role of drugstores in market of air fragrances

According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing...

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Danes need a pleasant environment for shopping

Modern store chains are very strong in Denmark. The food retail business is highly concentrated. Health-consciousness has a major influence on consumption, while demand for premium and luxury products is...

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Mr Muscle lefolyótisztító granulátum

The new sink cleaner granulate removes stains from kitchen and bathroom gutters with the efficiency Mr. Muscle is known for, without damaging the water pipes....

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Organic production celebrating 25th anniversary

The fourth Eco-tour took place between 13-15. June. Producers of organic products in the South Dunántúl region were visited during this event. Imre Karácsony, organiser of the tour answered our...

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New marketing director for Borsodi

András Szirbek has been appointed the new marketing director of Borsodi Sörgyár Zrt. He had been a brand manager of brands like Magnum, Delma, Flora, Bertolli, Rama, and Lipton. Subsequently,...

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Holiday in Tunisia with Farm Tojás

Farm Tojás Kft. is the first enterprise in the egg market to organise a price game from June 2008 to September. The prize game is linked to Extra Sárga Farm...

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Lower wine consumption last year

Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...

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Cleanliness is not enough

Products related to washing are the largest category among chemical products. The assortment of such products has become confusingly wide for consumers… According to Ágnes Benke, from EVM Zrt, the...

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When you need a little energy

According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...

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Following the gendarme from Saint-Tropez

Not much remains from the charm of the French Riviéra seen in the Louis de Funés movies of the 1960’s. Though the landscape and the sea is still beautiful, industrial...

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Fonte Verde természetes ásványvíz 0,75 l PET-kiszerelés

The new, 0,75 litre Fonte Verde natural mineral water provides everyday convenience and the most important preconditions for feeling good....

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Twice as many organic products in Cora

The number of organic products has doubled in the Törökbálint Cora store since 2007, to almost 500. Bio vegetables fruits are the most popular products, but customers are also beginning...

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STI Display forms regional subsidiary

STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS...

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Alcohol-free Dreher reborn

Dreher Sörgyárak Zrt launched a new alcohol-free beer in July. Dreher 24 is to replace Dreher Alkoholmentes in the Dreher assortment. It’s available in 0.5 and 0.33 litre bottles and...

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Better educated wine consumers

Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...

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Brands are strong among washing powders

According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...

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