News and articles
Healthy products in cheerful packaging
Date: 2009-03-05 08:00:00
POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Unilever termékek
Date: 2009-03-05 08:00:00
A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...
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UHT milk campaign with Tesco
Date: 2009-03-05 08:00:00
Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....
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This year’s Superbrands launched
Date: 2009-03-05 08:00:00
The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the...
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Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Appearance of goods is the primary consideration regarding deli counters
Date: 2009-03-05 08:00:00
A major survey has been conducted by PICK-Szeged Zrt. with Trend Budapest Piackutató Kft. which among other things covered the role and importance of deli counters. According to Gábor Ámann,...
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Grüne Woche: successful Hungarians
Date: 2009-03-05 08:00:00
The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...
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Agricultural “triple” in Hungexpo exhibition centre
Date: 2009-03-05 08:00:00
The Agro+Mashexpo, Vineyard and Winery and Hungarian Garden exhibitions held between 28-31. January broke records both in terms of attendance by foreign exhibitors and size, with a total of 260...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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EUR 101 spent by average visitor
Date: 2009-03-05 08:00:00
According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...
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Beiersdorf Profits Jump 28.3 Percent
Date: 2009-03-05 07:55:05
The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent. Group profit after tax for 2008 jumped 28.3 percent to...
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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries
Date: 2009-03-04 07:08:00
Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...
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Total sales of 2008 at CBA was HUF 545 billion
Date: 2009-03-04 06:44:39
Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out. The CBA has the most retail unit...
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Hungary food safety authority gives all-clear on supplement scare
Date: 2009-03-04 06:27:00
Hungary has not imported any food supplements containing nimesulide, a substance known to be hepatotoxic, the Hungarian food safety authority (MEbiH) told MTI. Sweden recently informed the European Commission through...
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BAT Hungary made ready for changes in advertisement law by self test
Date: 2009-03-04 06:24:00
After a six months long campaign every employees of the company from secretary to CEO checked the stores in work group. Hungarian Parliament passed a bill to amend the advertisement...
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Difficulties at Charles Vögele
Date: 2009-03-04 05:58:07
The company lost share on its most important markets, in Switzerland, Germany and Austria in 2008. The total sales decreased by 1.8% to CHF 1.369 billion, the profit fell by...
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ALDI expands in US
Date: 2009-03-04 04:25:00
Discounter is opening its 1000th discount store in the USA this week, in Connecticut. The number of Aldi stores in Connecticut, which is considered one of the most affluent US...
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Kaufland launches organic private label
Date: 2009-03-04 04:15:00
In the first phase 100 products will be on the stores’ shelves in Germany. According to Lebensmittel Zeitung, the label named K-Bio will initially comprise around 100 aggressively priced products,...
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Nordsee success in Budapest
Date: 2009-03-03 13:20:39
After the first Nordsee Restaurant in West-End City Center, the second unit will open this year in November. In the first half year the sales in Hungary's first Nordsee restaurant...
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Goldsun finish producing in April
Date: 2009-03-03 13:01:50
According to the liquidator no asprirant for Goldensun property either for the producing. Liquaidation of the company started in 2006, two years after fire int he plant. Five years before...
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Only half of developing came true in 2008
Date: 2009-03-03 12:51:07
According to property consultancy ESTON International there was no handover of new retail properties in Budapest in 2008, and several developers experiencing financial trouble delayed or even stopped projects. At...
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GDP growth under 1%
Date: 2009-03-03 12:31:44
The slowdown of economic growth over the year continued in the last months of the year with the decrease of production and use. According to the common flash estimate of...
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Sales prices of industry growing
Date: 2009-03-03 12:24:47
According to Hungarian National Statistical Office the domestic sales prices of industry rose by 0.9% in January 2009 compared to the previous month and were 4.4% higher than in January...
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HUF 350 bln for R+D in Hungary
Date: 2009-03-03 12:15:35
A map of the subsidies was published by R+D minister Károly Molnár at a symposium. About HUF 350 billion in grant money to support research and development as well as...
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Competition Commission to introduce code to protect supermarket suppliers
Date: 2009-03-03 12:13:57
The Competition Commission in the UK will introduce a new code of practice for supermarkets to enhance competition and ensure the fair treatment of suppliers. After investigations last year the...
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