News and articles
Cryovac® RS1500 – for cure-in-the-bag cheese
Date: 2008-09-09 00:00:00
Cryovac's new development is a high performance, high sealable, multilayer, shrink material with controlled permeability ideally suited for high gassing cheese packaging. Cryovac® RS1500 is especially designed to run on...
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Auchan To Expand Store Network in Portugal
Date: 2008-09-09 00:00:00
The French hypermarket giant plans to open three new outlets in Portugal by the end of 2008, taking its store network to 22 outlets in the country. A report in...
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In H1 supermarkets grow their marketshare
Date: 2008-09-09 00:00:00
According to GfK research there is a relative decreasing in the Hungarian retail market. The increase of FMCG products' sales (8%) was under the food inflation (12%) in the first...
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Wine Feast starts soon in the capital
Date: 2008-09-08 00:00:00
17th Budapest International Wine Festival 2008 from 10. to 14. September in the Buda Castle and in Szentendre. Some program elements: Wine Exhibition and Fair, Wine Academy, Harvest Parade, Harvest...
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VinAgora Award Gala at Millenáris Teátrum
Date: 2008-09-08 00:00:00
Traditional, international wine competition between 4-6 July in Balatonalmadi. The Award Gala take was on 5. September in Budapest. Hungarian wines won 4 champion medals. VinAgora International Wine Competition is...
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The high agriculture production grow the GDP
Date: 2008-09-08 00:00:00
According to quarterly calculations gross domestic product of Hungary increased by 2.0 percent in the second quarter of 2008 (by both adjusted and non-adjusted for calendar effects), and by 1.9...
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Olympics boosted Adidas's first-half sales in China by 60%
Date: 2008-09-08 00:00:00
Adidas will reach its target of “high single-digit'' sales growth and 15 percent earnings growth in 2008 said company's Chief Executive Officer Herbert Hainer. Adidas, based in Herzogenaurach, Germany, will...
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Kraft to focus on 10 brand
Date: 2008-09-08 00:00:00
Kraft Foods Inc will focus on 10 countries and 10 brands to expand internationally, the unit outside the United States should produce more than $18 billion in sales in 2008....
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OBI reposition campaign
Date: 2008-09-08 00:00:00
Costumers said OBI has a market oriented offer, consumer's friendly service kit and attractive prices. This spring OBI made an attitude research about itself and the whole DIY market in...
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Congratulations for winning the Focus!
Date: 2008-09-05 08:00:00
Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....
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First multi-sensory project in Europe
Date: 2008-09-05 08:00:00
Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...
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Innovation in wine
Date: 2008-09-05 08:00:00
When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...
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Green line by Bip
Date: 2008-09-05 08:00:00
EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...
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Britons shopping, Spaniards saving
Date: 2008-09-05 08:00:00
According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...
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Kozák Ákos: Treasure hunters (A snapshot of Hungarian consumers)
Date: 2008-09-05 08:00:00
It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian...
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Hygolet Sit Down higiénikus toalettülőke-rendszer
Date: 2008-09-05 08:00:00
100% germ free automatic toilet seat system...
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Possibility for growth in spite of difficulties
Date: 2008-09-05 08:00:00
Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6....
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Häagen-Dazs in Hungary as well
Date: 2008-09-05 08:00:00
The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...
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Promo using PDA
Date: 2008-09-05 08:00:00
PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...
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History of BiB packaging
Date: 2008-09-05 08:00:00
Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...
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The well known Clorox
Date: 2008-09-05 08:00:00
brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Infiore150, Infiore50
Date: 2008-09-05 08:00:00
New, 33×33 cm size napkins for gastronomy...
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New marketing officer for SIÓ
Date: 2008-09-05 08:00:00
Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...
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Henkel for efficient use of water
Date: 2008-09-05 08:00:00
Henkel is an official sponsor of the World Exhibition to be held in Zaragoza, which will focus on the topic of “Water and Sustainable Growth”. Henkel’s intention is to reduce...
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History of packaging
Date: 2008-09-05 08:00:00
The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...
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Innovation changing cleaning habits
Date: 2008-09-05 08:00:00
Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...
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Water melon cheap and early
Date: 2008-09-05 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...
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Aspects of convenience
Date: 2008-09-05 08:00:00
As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...
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