News and articles

Axe Hot Fever tusfürdő és aeroszol

With an extract of Brazilian hot mud and red dragon fruit, it is a refreshment to help you in getting ready to party....

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Vitamin nimm2 candies launched by Storck

Storck has launched its nimm2 product range in the Hungarian market recently. nimm2 has been a popular candy brand for several decades in many European markets, because these are made...

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Global European Food Event – Budapest, 29-31. March 2009

ECRM would like to invite you to its Global European Food Event to be held in Budapest between 29-31. March. ECRM helps the largest retail chains like Tesco, Auchan, Ahold,...

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Market share of light products growing

According to the Nielsen Retail Index, sales of carbonated soft drinks were down by 4 percent in terms of quantity last year, with total sales stagnating around HUF 56 billion....

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Three-quarters of domestic production is exported

While total food consumption is declining, the consumption of bio food is growing. Bio production is based on transparent and clear regulations, which guarantee that it is compliant with specific...

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Modest year for hotels

Though the number of guests buying commercial accommodation services was up by 1-2 percent in 2008, they spent fewer nights there, compared to 2007. The revenues generated by accommodation services...

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Baileys Eredeti krémlikőr kávés ízesítéssel

In this product, the exceptionally popular coffee flavour is combined with the well known creamy smoothness of Baileys. The aroma of perked coffee and the silkiness of cream liqueur create...

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New CEO for Szentkirályi following a good year

Total net revenues generated by Szentkirályi Ásványvíz Kft. were up by 12 percent at HUF 5.7 billion last year, while pre-tax profit was HUF 150 million. István Matus has been...

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Registrations for Anuga arriving

Domestic food manufacturers are displaying more than usual interest towards this year’s Anuga exhibition to be held between 10-14. October in Cologne. 43 Hungarian companies have registered so far. Support...

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Zero producing a plus for the light segment

Nielsen data only shows minor changes in sales of carbonated soft drinks from one year to another. It is hard to surprise consumers, but as the success achieved by Coca-Cola...

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Bio products everywhere from specialised stores to multinationals

Biopont Kft established 11 years ago is the market leader in the Hungarian market of bio food, with more than 300 products in 20 product lines. Their brands are: Biopont,...

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Discounts challenging big hyper markets

The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...

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Winterfresh Limited Edition

Winterfresh Limited Edition is the latest innovation by Winterfresh®, which results in seducing and fresh breath even during the night shift, owing to its Strong Mint flavouring!...

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Award for Kométa

Kométa 99 Zrt. received the „Il Ponte“ award from MOKK (Hungarian-Italian Chamber of Commerce) last December, for acting as a bridge in Hungarian-Italian commercial relations....

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11 members for Reál Hungária Drink

Two new members joined Reál Hungária Drink Kft. in February. With Bora Kft. and Piramis Kft., new counties are now covered by the distribution network of Reál Hungária Drink, which...

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Eight out of ten households buying carbonated soft drinks

The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...

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Premium quality organic products by Neuner’s – Tea cures have become an inseparable part of wellness

Organically produced premium quality teas exist, but what makes a product special? Neuner’s products not only give us the answer but also show us a market gap unnoticed so far...

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Worse Coface ratings for China and Russia

For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....

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Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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Two new Milli Mia XXL products

Two new products were added to the Milli Mia Krémtúró XXL product line in January: a vanilla-raisin and biscuit flavoured one. XXL products account for 10 percent of total sales,...

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New support from Henkel for kids’ health

Henkel Magyarország Kft. has given Bókay János Gyermekalapítvány a donation of HUF 1.3 million to purchase diagnostic equipment for preventing cot death. The equipment is to be used by the...

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Dietary supplements mainly from drugstores

The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...

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Healthy products in cheerful packaging

POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...

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Tempora muntantur…

„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...

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Unilever termékek

A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...

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UHT milk campaign with Tesco

Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....

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This year’s Superbrands launched

The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the...

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Dietary supplements demanding a place in retail

As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...

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The power of personal communication

Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...

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Appearance of goods is the primary consideration regarding deli counters

A major survey has been conducted by PICK-Szeged Zrt. with Trend Budapest Piackutató Kft. which among other things covered the role and importance of deli counters. According to Gábor Ámann,...

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