Company and Personal News
Packaged demands
Date: 2009-09-27 08:00:00
Household packaging material sales grew in value and stagnated in terms of volume, compared to last year. The food packaging and baking paper segments both grew by two-digit numbers. As...
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Consumer confidence on the increase, moderate optimism
Date: 2009-09-27 08:00:00
We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...
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Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
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The Wandering Magyar
Date: 2009-09-27 08:00:00
The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...
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SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00
From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...
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Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00
According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...
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Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00
In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....
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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground
Date: 2009-09-27 08:00:00
Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...
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Lidl speaks
Date: 2009-09-27 08:00:00
We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...
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Successful promotion by 60-year old Tchibo
Date: 2009-09-27 08:00:00
Gyöngyi Kovács from Csokonyavisonta was the happy winner of a Volkswagen Golf 6, the main prize of the competition celebrating Tchibo’s 60th birthday. Andrzej Jackiewicz, Tchibo Budapest Kft.’s managing director...
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New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00
Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...
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Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00
Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....
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Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00
Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...
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Private labels: two-digit growth
Date: 2009-09-27 08:00:00
According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...
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Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00
Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...
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Customers are looking for actions and visiting shops rarely
Date: 2009-09-25 00:04:01
According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...
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London and New York in the lead, Budapest is the 74th in the ranking of business centers
Date: 2009-09-25 00:03:55
London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...
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FAO: in the next 40 years, 70 percent more food will be need
Date: 2009-09-25 00:03:30
According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...
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The first “Pannon Wheat Quality” certificate was handed over
Date: 2009-09-25 00:03:00
The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...
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Stock orders in the euro area are over expectations
Date: 2009-09-25 00:02:00
According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....
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The situation of dairy producers has improved a bit
Date: 2009-09-25 00:01:40
According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...
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Christmas shopping already started
Date: 2009-09-25 00:01:05
It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...
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GKI economic forecast for 2009-2010
Date: 2009-09-24 00:04:58
According to the summer data of GKI Economic Research company, the greatest economic crisis of the last 70 years has ended. However, the magnitude and the sustainability of improvement are...
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Retail declines from every point of views
Date: 2009-09-24 00:03:30
In July, the retail sales fell by 2.2 percent compared to June. Compared to July 2008, by 6.6 percent. In the first seven months of 2009 a 3.7 percent decrease...
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Four exhibitions at HUNGEXPO at the same time
Date: 2009-09-24 00:03:15
With the participation of 300 exhibitors of 13 countries, four exhibitions has been opened at the HUNGEXPO Budapest Fair Center. The presentations of he packaging and handling, printing, marketing, communications...
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McDonald's: Millions for employee scholarship
Date: 2009-09-24 00:03:00
McDonald's Hungary won the bronze rating of Social Label grade in August 2009. Those companies are awarded, that debut this year with an objective and complex audit professional certification, linked...
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Face analyzer program for commercial purposes
Date: 2009-09-24 00:02:40
The software is suitable for the analysis of consumer behavior, research for marketing renewal and the precise targeting of target groups. The new technology is able for the support proactive...
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The STI Group won the Cannes Lions Award and the New York Festivals’ Gold Medal
Date: 2009-09-24 00:02:30
The Cannes Lions festival, the most prestigious advertising festival in the world, was an outstanding event for the STI Group; a packaging product of the German based group of companies...
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Viola Meat expand its production line
Date: 2009-09-24 00:02:05
Despite the economic crisis Viola Győr-Meat Ltd., reports a growing demand, therefore the company will expand its production base. According to the commercial director of the family business; They expect...
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Unilever: the Hungarian plant being developed, the Czech plant will be closed
Date: 2009-09-24 00:02:00
Unilever will close its factory in the Czech Republic – announced the company recently. According to the food, consumer goods and household chemical products manufacturer, British-Dutch-owned group the decision was...
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