Company and Personal News
Smaller budget, extended competence
Date: 2007-10-31 08:00:00
As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...
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Agárdi Pálinkafõzde five years old
Date: 2007-10-31 08:00:00
Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...
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Season of fragrances
Date: 2007-10-31 08:00:00
Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...
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Risks can be reduced
Date: 2007-10-31 08:00:00
According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...
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Milan, part 1. – Coop, Via Arona: colours, lights, live music
Date: 2007-10-31 08:00:00
According to Domenico Protti, regional director of the largest Italian food retailer, Coop Italia, colours are very important inside stores. They have studied the effect different colours have on turnover...
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TV2 intends to become market leader within three years
Date: 2007-10-31 08:00:00
After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...
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Marketing consultants joining forces
Date: 2007-10-31 08:00:00
A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...
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dm training for December
Date: 2007-10-31 08:00:00
Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...
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JEREMIE: program for small SME-s
Date: 2007-10-31 08:00:00
One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...
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Once, there was a team…
Date: 2007-10-31 08:00:00
I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...
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Spar Reserve at the Wine Festival
Date: 2007-10-31 08:00:00
The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...
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Flying points
Date: 2007-10-31 08:00:00
Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...
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Perfume market becoming more masculine
Date: 2007-10-31 08:00:00
According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...
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What is the program offering?
Date: 2007-10-31 08:00:00
The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...
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Cetelem: new financial partner of Tesco
Date: 2007-10-31 08:00:00
Credit will be available in Tesco hyper markets under more flexible terms and faster than previously, owing to Magyar Cetelem Bank Zrt. extending its services beyond banking hours. At present,...
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Digital and universal electronics selling well
Date: 2007-10-31 08:00:00
In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...
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Continuing concentration of margarine sales
Date: 2007-10-31 08:00:00
According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...
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„An extra wallet which can be opened”
Date: 2007-10-31 08:00:00
According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...
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SáGa Füstli
Date: 2007-10-31 08:00:00
The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...
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Cup for clients
Date: 2007-10-31 08:00:00
This is the second occasion that a football cup has been organised by HPS Group for its clients. The Durex team won the tournament played on artificial grass....
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Bomba! prizes at Printexpo
Date: 2007-10-31 08:00:00
Winners of the competition organised by Büki Üdítő Kft. and Sign magazine for designers of illuminated advertising signs received their prizes at the Printexpo exhibition. They were Signtechnika Kft.(1.), Neonsign...
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Lighter butter creams on bread
Date: 2007-10-31 08:00:00
While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...
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How does it work?
Date: 2007-10-31 08:00:00
Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...
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(HU) Saját márkás termékcsaláddal bővült a SPAR babaápolási kínálata
Date: 2007-10-31 00:00:00
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International Bad Products Awards
Date: 2007-10-31 00:00:00
The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat. In announcing its bad...
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(HU) Kevesebben gyűjtenek lakásvásárlásra, illetve – felújításra
Date: 2007-10-31 00:00:00
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