Company and Personal News

In 2006 productivity grew strongly in the EU

According to the EU's annual competitiveness reportworker productivity in the bloc increased by 1.5 per cent in 2006 – the highest level so far this millennium, and a tenth of...

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(HU) Európai Kereskedelem Napja

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Two new Tesco stores

On 2th November opened the hypermarket and gas station in Kazincbarcika, on the same day began to sell the supermarket in Mezobereny. 225 new workplaces were set up. In the...

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Improving balance of the Hungarian economy

According to the forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank the Hungarian economic policy adjustment is taking place in a favorable European business climate but...

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Renovation of the first Hungarian SPAR store

The first SPAR supermarket in Tata was renewed in two months. everything were changed, only the panels remained. The store got a new outlook. SPAR opened its first store 16...

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No distortion at competition in Britain

Supermarkets stand accused of buying up land to keep out rivals.  Shoppers in most areas have a good choice and benefit from strong competition between retailers, but in a number...

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E. coli bacteria in beef from Canada

9.8 million kilograms of beef were recalled in October More than 40 people are ill in 8 American county because of the meat products of Rancher's Beef. ....

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Heineken to buy Serbian brewery

Heineken is one of four breweries which expressed their interest in Serbian brewer MB, based in Novi Sad. However no formal agreement has yet been reached, but according to reports...

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Smaller budget, extended competence

As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...

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Agárdi Pálinkafõzde five years old

Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...

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Season of fragrances

Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...

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Risks can be reduced

According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...

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Brands and prices in a Shanghai supermarket

I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...

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TV2 intends to become market leader within three years

After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...

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Marketing consultants joining forces

A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...

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dm training for December

Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...

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JEREMIE: program for small SME-s

One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...

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Milan, part 1. – Coop, Via Arona: colours, lights, live music

According to Domenico Protti, regional director of the largest Italian food retailer, Coop Italia, colours are very important inside stores. They have studied the effect different colours have on turnover...

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Spar Reserve at the Wine Festival

The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...

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Flying points

Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...

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Perfume market becoming more masculine

According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...

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What is the program offering?

The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...

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Once, there was a team…

I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...

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Cetelem: new financial partner of Tesco

Credit will be available in Tesco hyper markets under more flexible terms and faster than previously, owing to Magyar Cetelem Bank Zrt. extending its services beyond banking hours. At present,...

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Digital and universal electronics selling well

In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...

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Continuing concentration of margarine sales

According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...

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„An extra wallet which can be opened”

According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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Cup for clients

This is the second occasion that a football cup has been organised by HPS Group for its clients. The Durex team won the tournament played on artificial grass....

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