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Puskás Öcsi is the face of Szentkirályi in Australia too
Date: 2010-05-20 08:00:00
At the end of April, Szentkirályi launched its new advertising campaign that uses the image of Puskás Öcsi – not only in Hungary, but in Australia and the US as...
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They are the best in promotion
Date: 2010-05-20 08:00:00
Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...
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Practical novelty from Milli
Date: 2010-05-20 08:00:00
The spring novelty from the Milli Perfecto cream family is Milli Perfecto Cream spray. New, practical packaging makes the quality product easier to use when it comes to cooking or...
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Pampers and UNICEF continue the battle against newborn tetanus
Date: 2010-05-20 08:00:00
In 2010, Pampers and UNICEF keep fighting for eliminating newborn tetanus by 2012. This year Gabriella Jakupcsek will represent the campaign in Hungary. After every Pampers product bought from 1...
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Surprise Drink
Date: 2010-05-20 08:00:00
With a surprise game which is connected to the packaging....
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Heartening domestic retail data
Date: 2010-05-20 08:00:00
According to KSH’s report, after a 0.6-percent growth in January, retail turnover in Hungary stagnated in February, but the annual downturn diminished from 5.6 to 4.3 percent. In terms of...
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Cheese in chocolate-type multi-block form
Date: 2010-05-20 08:00:00
Chunka Cheese’s experts had two things in mind when they created a cheese block design that is similar to a chocolate bloc or bar: convenience and simplicity. Smaller sections of...
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Whitening toothpaste is stable in popularity
Date: 2010-05-20 08:00:00
Toothpaste volume and value retail sales grew only in hypermarkets and in the 201-400 m²-channel in March 2009-February 2010 – the Nielsen Retail Index informs us. Hypermarkets’ value share reached...
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It removes stains and preserves colours
Date: 2010-05-20 08:00:00
DunaPro Zrt., a Hungarian-owned company is the distributor of the Clorox brand, they supply 7,500 stores directly. In 2008, they introduced chlorine-free stain remover Clorox Color to the Hungarian market....
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Becherovka conquers with a new flavour
Date: 2010-05-20 08:00:00
Jan Becher Karlovarská Becherovka developed a new product after more than 200 years. Becherovka Lemond is based on the original bitter recipe, but the fresh flavours of orange, lemon and...
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Interpack 2011 is very popular among prospective exhibitors
Date: 2010-05-20 08:00:00
Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...
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Dr. Oetker Pudding
Date: 2010-05-20 08:00:00
Smooth and creamy Dr. Oetker ready-to-cook pudding with real dark chocolate and cocoa powder....
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Hungarian pigs cannot cope with competition
Date: 2010-05-20 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that this year we can expect a global growth...
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ChocolateStory
Date: 2010-05-20 08:00:00
These days one of the strongest consumer trends is transparency. US company Original Beans plants a tree after every bar of chocolate they sell. Documents in the packaging indicate the...
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The teeth situation
Date: 2010-05-20 08:00:00
Hungarian people’s oral hygiene is still below par. Márton Pál, brand builder with Unilever Magyarország Kft. shared some data with us: toothbrush usage is 1/person/year, toothpaste consumption is 3 tubes...
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The world has been drinking Nescafé to wake up for 70 years
Date: 2010-05-20 08:00:00
Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...
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The first quarter of the European food retailing was successful
Date: 2010-05-20 00:01:40
The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...
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The foreign suppliers are cautious with the Hungarian firms
Date: 2010-05-20 00:01:35
According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....
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Tesco recruits regional suppliers
Date: 2010-05-20 00:01:20
Tesco Global Stores Ltd. invites the local producers of Győr-Moson-Sopron, Zala, Vas and Veszprém counties to a supplier meeting. The Regional Supplier Forum, that will be held on the 3rd...
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One shopping center for nineteen thousand Pécs inhabitants
Date: 2010-05-20 00:01:00
Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...
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Wal-Mart's first-quarter profit is a positive surprise
Date: 2010-05-20 00:00:40
The world's largest retail company, the Wal-Mart performed over the market expectations, primarily due to the good indicators of foreign sales, which offseted the weak domestic market performance. The company's...
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Goats and sheeps may escape from the electronic chip
Date: 2010-05-20 00:00:30
The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...
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Consumer confidence is on its ten-month nadir in China
Date: 2010-05-20 00:00:20
In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...
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Flexibility remains the most important feature of the Cryovac ® BDF
Date: 2010-05-20 00:00:10
The new Cryovac ® BDF SOFT and Cryovac ® BDF Easy Opening solutions open up new horizons for product design, such as packaging and reducing costs. The new Cryovac ®...
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Several billion storm damages hit the agricultural sector
Date: 2010-05-19 00:01:45
The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...
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Another gold medal for the Demeter Winery
Date: 2010-05-19 00:01:33
The Demeter Winery of Eger was highly competitive at the Bordeuax-based Challenge International du Vin competition this year. The winery’s Hanga 2009 wine received Gold medal at the prestigious wine...
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Kür Club: help to build up confidence
Date: 2010-05-19 00:01:20
The SMEs, that want more attention are in a very difficult situation. It is difficult to excel among the competitors, find new customers or even retain the old ones. The...
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Butter has been getting more expensive for weeks now
Date: 2010-05-19 00:01:11
The price of butter increases for weeks now at the international markets, in some places the price rises were about 30 percent. The global demand for butter increases at the...
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Tesco helps the victims of the flood in Borsod-Abaúj-Zemplén county
Date: 2010-05-19 00:00:50
Several million HUF worth donations were allocated by Tesco for those who live in the North-Eastern region of Hungary. Tesco helps the families, who are in trouble, because of the...
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Quick Help from Borsodi to the municipalities that have difficulties
Date: 2010-05-19 00:00:40
In order to solve the catastrophic situation of the settlements of Borsod-Abaúj-Zemplén County, caused by the extreme weather, Borsodi Brewery Co. donated a 3 million HUF worth extraordinary donation. The...
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