Analysts expect a maximum of two and a half percent inflation, the OKSZ is confident that consumption will increase

Analysts expect a maximum of two and a half percent inflation, the OKSZ is confident that consumption will increase

On the basis of the significantly lower than expected March inflation data, analysts lowered their annual average inflation forecasts for 2013. They expect a maximum of 2.5 percent price increase,...

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VM: it is unfounded to talk about rising food prices, beacuase of the flood

According to the professional view of the Ministry of Rural Development (VM) it is unfounded to state that this year's flood will cause food price increase. There is no doubt...

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Varga: more than ten manufacturers would produce online cash registers

More than ten companies, including Hungarian companies are also preparing to produce new online cash registers – Varga Árpád, the vice president NAV told. Varga Árpád is confident that the...

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A Dutch company exported 50 thousand tons of meat without certificate of origin

Another meat scandal on the horizon: 50 thousand tons of meat without a certificate of origin were exported to European countries – including Germany too and the Netherlands. It is...

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Lidl and Carbon Group continue to work together

The Lidl and its brand communications partner, the Carbon Group Communication continued their We Preserve Values campaign in 2012. On the basis of the researches, the focus was put on...

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HEINEKEN has selected its agencies

HEINEKEN Hungária is working together with four agencies from 2013. The brand communication strategy and creative functions will be provided by ACG, the media agency tasks will be carried out...

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The reputation of Hungarian Wines can be increased with adequate marketing support

The reputation of Hungarian Wines can be increased further by using the renascent Eastern relations and with appropriate marketing support – Tóth Katalin, Deputy State Secretary of the Ministry of...

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Magazine: Is it a revolutionary invention?

Joseph Company International is planning to introduce a self-chilling can for its energy drink. The can is equipped with a button, which when pressed cools the drink in the can...

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Tetra Pak has reached a 4.3 percent growth in 2012

Under difficult circumstances Tetra Pak has reached a 4.3 percent growth worldwide in 2012, and plans further improvements – the company dealing with packaging and food processing systems announced. According...

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Brand evolution on a higher level (part 2)

Last time (Trade magazin 12/2012) we analysed people’s relationship with brands using the metaphor of basic human relations. The main question now is what kind of marketing activity we can...

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Dream job from Tourism Australia, but you'll need to work it

IT'S one of Australia's newest dream jobs, but be warned, if you're expecting to relax on an island paradise sipping cocktails and watching dolphins glide through the water, you're in...

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Happy Fish at the “Happy guest” hotel

After a hard day on the road to get to a long-winded meeting with boring colleagues you just need cheering up. Waiting in your hotel room, you need someone to...

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Wine-tasting in an advanced way

What if you want to get the taste of a wide range of premium wines, but you do not want to buy a huge bottle? WineSide has a great idea...

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If a chef is travelling – Video of the day

Anthony Bourdain's new show Parts Unknown premieres April 14th, and today CNN has both a preview clip of the show and an interview with Bourdain. First up, Bourdain explains how...

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Wizz Air launches its Budapest-Baku flight on 17th June

Hungarian WizzAir Company will launch Budapest-Baku-Budapest flight on 17th June, 2013, said the WizzAir’s Director Gyorgy Abran. According to him, the ticket sale has already started from today: “The flights...

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Grüne Woche in Berlin (part 2): Coffee, the poor and the rich

Peter Brabeck-Letmathe, member of the Nestlé Group’s board of directors told in Berlin that the company would like to double its revenue from coffee sales in the next ten years....

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Lidl will sell more than 900 Hungarian products

By the end of 2014 Lidl will increase the proportion of their Hungarian products from 54 to 60 percent. Our magazine asked Jenő Grósz, Lidl Hungary’s chairman of the board...

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A growing number of Hungarians use their mobile phone for price comparison

A recent study by Nielsen emphasises that the mobile phone is the most important communication device and medium for many people. Although mobile shopping is still in an early stage...

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Winter destroyed two million hectares of Russian crops

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) help to make business decisions. The latest forecasts from the International Grains Council (IGC) revealed...

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SPAR – among the leaders in online marketing

SPAR Hungary has been active in the field of online marketing since 2011, utilising the opportunities created by the internet and relying on the wide range of tools offered by...

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Salad is an evergreen topic

Kitchen ready salads can now be found on the shelves of every retail chain and eisberg Hungary – present in Hungary for 21 years – has played a major role...

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Bisnode: the decline in consumption continues to affect the businesses badly

The bankruptcy rate of companies dealing with producing food, beverage and tobacco product, dealing with automotive trade, retailing and hospitality increased between 1 April 2012 and 31 March 2013, compared...

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GfK: financial thinking and risk-taking are not only determined by the available income

In autumn 2012, GfK Hungária examined the thinking, the needs and the expectations of affluent bank customers who have higher than average incomes. The key finding of the research was:...

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Awakening optimism among SMEs

A clear improvement in sentiment can be experienced among the domestic SMEs, whereas following last year’s uncertainty K&H’s SME confidence index started to increase significantly. Optimism can be mainly explained...

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BGF: fresh graduates earn 100-150 thousand forints in trade and catering

92 percent of the trade and catering enterprises are employing fresh graduates, with a typically 100-150 thousand HUF net starting wage. These fresh graduates are starting their careers for mostly...

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Production has started in Nestlé’s new factory in Bük

Production has started in Nestlé Purina’s enlarged factory in Bük. As the part of the 13 billion HUF worth investment, the four new production lines will double the pet food...

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One and a half billion HUF worth donations from the Food Bank

The Hungarian Food Bank Association distributed more than 5,000 tons of food donations worth 1.5 billion HUF in 2012, throught its 520 partners organizations. Thus, food packages were ditributed at...

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Fidesz: new tobacco shop tender for the smaller municipalities

Just as it was envisaged, the national tobacco shops will open in the summer, while the National Non-Profit Commercial Tobacco Co. annunces a new tobacco shop tender for the smaller...

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The Downtown Cheese Festival debuts with cheese auction and open-view kitchen shows

Cheese-making courses, open kitchen and cheese auction will await the guests of the 1st Downtown Cheese Festival (Belvárosi Sajtfesztivál) from Friday to Sunday at the Erzsébet square in Budapest. The...

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Online retail: development and restructuring

More and more people choose online shopping in Hungary – revealed a comprehensive market survey conducted by Olcsóbbat.hu and UNAS, with the participation of more than 2,000 online shops. 68...

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