News and articles

Milli Mia Túróvarázs reborn
Date: 2010-07-06 08:00:00

Milli Mia Túróvarázs returns in June with higher fruit content, highlighting the strawberry, apricot, sour cherry and blackcurrant flavours even more. There are few fruit flavours available on the milk...

Update is gaining momentum
Date: 2010-07-06 08:00:00

Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...

Beer specialty with lemon
Date: 2010-07-06 08:00:00

Beer specialty with lemon, the first flavoured beer in the medium price category....

Retail keeps plunging
Date: 2010-07-06 08:00:00

According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...

Large packaging units sell better
Date: 2010-07-06 08:00:00

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...

With excellent training programmes for the future!
Date: 2010-07-06 08:00:00

SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...

Successful Guinness record attempt with Irsai Olivér
Date: 2010-07-06 08:00:00

Királyi Wine House and Cellar Museum organised ‘The world’s largest spritzer’ Guinness record attempt in Buda Castle’s Szent György Square. The 550-litre spritzer giant was made from Szent István Korona’s...

Chain reaction
Date: 2010-07-06 08:00:00

If I say franchise in Hungary, nine out of ten people think of catering. Truth is that in catering most are not aware of the advantages offered by franchising. Franchising...

Real Nature curds
Date: 2010-07-06 08:00:00

Real Nature curds are made of milk from cows kept on the best alpine meadows, in a natural environment....

The meat industry is waiting for the grill season
Date: 2010-07-06 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...

Sugar-free soft drinks – now in the lower categories too
Date: 2010-07-06 08:00:00

Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...

SPAR gives quality for loyalty!
Date: 2010-07-06 08:00:00

SPAR’s latest point collecting loyalty programme started on 10 June and will finish on 18 August. After each HUF 1,000 spent, customers will receive 1 point and with 12 or...

Health road show in INTERSPAR
Date: 2010-07-06 08:00:00

SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...

POPAI Master Course
Date: 2010-07-06 08:00:00

POPAI Association closed the first six months of 2010 with a meeting on 3 July. The topic was ‘Crisis Solutions’ and Eszter Melisek, Nielsen’s client service director gave the keynote...

MIZO Butter
Date: 2010-07-06 08:00:00

A real novelty: butter that is easy to spread even when it is cold....

Growth in external demand surpasses domestic demand growth
Date: 2010-07-06 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...

Pantyliner sales are the most concentrated
Date: 2010-07-06 08:00:00

Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...

Spring rejuvenation in ten towns and villages
Date: 2010-07-06 08:00:00

The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...

Borsodi is still the market leading beer in Hungary
Date: 2010-07-06 08:00:00

Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...

Retail Marketing Conference, London
Date: 2010-07-06 08:00:00

On 30 June, a Retail Marketing Conference was held as part of ‘Marketing Week Live’ in London’s Olympia. Presenters from companies like Saatchi&Saatchi or Procter&Gamble spoke about the difference between...

Wilkinson razor for women
Date: 2010-07-06 08:00:00

Wilkinson’s novelty is a premium, battery operated razor and bikini line trimmer in one, developed especially for women....

In April Hungary was on top of the EU’s inflation list again
Date: 2010-07-06 08:00:00

In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...

Good opportunities in the intimate sphere
Date: 2010-07-06 08:00:00

An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...

Ability Park became Tesco’s ’Supported project of 2010’
Date: 2010-07-06 08:00:00

As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...

Gramex participated in PLMA’s World of Private Label
Date: 2010-07-06 08:00:00

One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...

Growing spending
Date: 2010-07-06 08:00:00

Between 31 May and 6 June the average daily spending by consumers was USD 80, the highest since the economic crisis broke out in December 2008 – reported Gallup on...

Protocolar techniques
Date: 2010-07-06 08:00:00

Trade Marketing Club’s traditional summer meeting and grill party was held on 10 June. Rainy weather did not deter participants from registering and on the day of the event their...

‘It is ending precisely now…’ (Part 3)
Date: 2010-07-06 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...

What will we eat when we grow up?
Date: 2010-07-06 08:00:00

This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...

Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00

Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...

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News and articles

Milli Mia Túróvarázs reborn Date: 2010-07-06 08:00:00

Update is gaining momentum Date: 2010-07-06 08:00:00

Beer specialty with lemon Date: 2010-07-06 08:00:00

Retail keeps plunging Date: 2010-07-06 08:00:00

Large packaging units sell better Date: 2010-07-06 08:00:00

With excellent training programmes for the future! Date: 2010-07-06 08:00:00

Successful Guinness record attempt with Irsai Olivér Date: 2010-07-06 08:00:00

Chain reaction Date: 2010-07-06 08:00:00

Real Nature curds Date: 2010-07-06 08:00:00

The meat industry is waiting for the grill season Date: 2010-07-06 08:00:00

Sugar-free soft drinks – now in the lower categories too Date: 2010-07-06 08:00:00

SPAR gives quality for loyalty! Date: 2010-07-06 08:00:00

Health road show in INTERSPAR Date: 2010-07-06 08:00:00

POPAI Master Course Date: 2010-07-06 08:00:00

MIZO Butter Date: 2010-07-06 08:00:00

Growth in external demand surpasses domestic demand growth Date: 2010-07-06 08:00:00

Pantyliner sales are the most concentrated Date: 2010-07-06 08:00:00

Spring rejuvenation in ten towns and villages Date: 2010-07-06 08:00:00

Borsodi is still the market leading beer in Hungary Date: 2010-07-06 08:00:00

Retail Marketing Conference, London Date: 2010-07-06 08:00:00

Wilkinson razor for women Date: 2010-07-06 08:00:00

In April Hungary was on top of the EU’s inflation list again Date: 2010-07-06 08:00:00

Good opportunities in the intimate sphere Date: 2010-07-06 08:00:00

Ability Park became Tesco’s ’Supported project of 2010’ Date: 2010-07-06 08:00:00

Gramex participated in PLMA’s World of Private Label Date: 2010-07-06 08:00:00

Growing spending Date: 2010-07-06 08:00:00

Protocolar techniques Date: 2010-07-06 08:00:00

‘It is ending precisely now…’ (Part 3) Date: 2010-07-06 08:00:00

What will we eat when we grow up? Date: 2010-07-06 08:00:00

Completa’s prize game comes to an end Date: 2010-07-06 08:00:00

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