Company and Personal News

POS Média acquired majority ownership of Célcsoport Média
Date: 2010-09-22 08:00:00

Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...

New marketing director at McDonald’s
Date: 2010-09-22 08:00:00

From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....

Colgate Sensitive Pro-Relief
Date: 2010-09-22 08:00:00

Revolutionary breakthrough in tooth sensitivity relief....

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

Another festival for Zsindelyes
Date: 2010-09-22 08:00:00

Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...

Desgner waste containers all over the country
Date: 2010-09-22 08:00:00

In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...

New, 4-purpose toilet freshener from Henkel
Date: 2010-09-22 08:00:00

Bref Power Aktiv, the new member of Bref’s toilet freshener product range cleans effectively, creates a cleaning foam, prevents the formation of mineral scale and guarantees a fresh scent. It...

NESCAFÉ 3in1 Classic
Date: 2010-09-22 08:00:00

The market leading coffee specialty is now available in new packaging and was made using a new recipe....

Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

Herz products resurface on the shelves
Date: 2010-09-22 08:00:00

Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...

Air Wick Touch of Luxury Collection
Date: 2010-09-22 08:00:00

Air Wick brand’s new winter portfolio....

Batteries with elementary power
Date: 2010-09-22 08:00:00

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

Nescafé Plan: for sustainable coffee growing
Date: 2010-09-22 08:00:00

At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...

Online sale at Praktiker
Date: 2010-09-22 08:00:00

Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...

Spider monkeys instead of gorillas
Date: 2010-09-22 08:00:00

In the past couple of years even the smallest sales details were decided in Wal-Mart’s headquarters. The recession changed everything, consumer demand has become much more diverse. As Doug Stephens...

Cerbona
Date: 2010-09-22 08:00:00

Healthy ingredients and indulging, harmonic flavours....

Food products are expensive, but they slow down inflation
Date: 2010-09-22 08:00:00

Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...

Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00

Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...

Gérard Depardieu promoted his own wine at the Hogatec fair
Date: 2010-09-22 00:04:01

Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...

We still love sweet wine
Date: 2010-09-22 00:02:55

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

The Váci street is the 37th most expensive retail space
Date: 2010-09-22 00:01:00

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

Targeted advertising messages from Twitter
Date: 2010-09-22 00:00:15

The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...

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Company and Personal News

POS Média acquired majority ownership of Célcsoport Média Date: 2010-09-22 08:00:00

New marketing director at McDonald’s Date: 2010-09-22 08:00:00

Colgate Sensitive Pro-Relief Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

Another festival for Zsindelyes Date: 2010-09-22 08:00:00

Desgner waste containers all over the country Date: 2010-09-22 08:00:00

New, 4-purpose toilet freshener from Henkel Date: 2010-09-22 08:00:00

NESCAFÉ 3in1 Classic Date: 2010-09-22 08:00:00

Autumn foot marketing from Scholl Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

The main prize of Olympos’ consumer promotion was drawn Date: 2010-09-22 08:00:00

Coop – Cipó-Ház in Szolnok Date: 2010-09-22 08:00:00

Herz products resurface on the shelves Date: 2010-09-22 08:00:00

Air Wick Touch of Luxury Collection Date: 2010-09-22 08:00:00

Batteries with elementary power Date: 2010-09-22 08:00:00

The turnover of retail chains’ private label products amounts to 165 billion forints in six months Date: 2010-09-22 08:00:00

Nescafé Plan: for sustainable coffee growing Date: 2010-09-22 08:00:00

Online sale at Praktiker Date: 2010-09-22 08:00:00

Spider monkeys instead of gorillas Date: 2010-09-22 08:00:00

Cerbona Date: 2010-09-22 08:00:00

Food products are expensive, but they slow down inflation Date: 2010-09-22 08:00:00

Foreign markets – the Balkans States Volume sales are shrinking in many countries Date: 2010-09-22 08:00:00

Gérard Depardieu promoted his own wine at the Hogatec fair Date: 2010-09-22 00:04:01

We still love sweet wine Date: 2010-09-22 00:02:55

GfK: the steps towards Hungarian health economy have failed Date: 2010-09-22 00:01:59

This year dynamic growth of world trade is expected Date: 2010-09-22 00:01:08

The Váci street is the 37th most expensive retail space Date: 2010-09-22 00:01:00

Targeted advertising messages from Twitter Date: 2010-09-22 00:00:15

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