Company and Personal News
For patriotic poultry buying
Date: 2007-08-29 08:00:00
An agreement about co-operation has been signed by The Poultry Product Council (BTT) and SPAR Magyarország Kft.. This will allow the retail chain to publicise its decision to buy poultry...
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Whisky brand for soberness
Date: 2007-08-29 08:00:00
Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...
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Variations for Bomba! back lit signs
Date: 2007-08-29 08:00:00
Six companies have entered the competition organised by the magazine Sign and Büki Üdítő Kft. for designing special back lit signs for the Bomba! image....
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Recharged continuously
Date: 2007-08-29 08:00:00
Buying batteries has become an everyday necessity. There has been a shift in the battery market towards rechargeable batteries, as these are much more economical to use. – The market...
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Hungarian findings
Date: 2007-08-29 08:00:00
The most important findings of the survey by PricewaterhouseCoopers regarding Hungary are: • 25 per cent of the companies participating have become victims in the past two years. • Fraud,...
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Help worth 5 million from Tesco
Date: 2007-08-29 08:00:00
Over HUF 5 million has been collected by customers and employees of Tesco between 1. July 2006 and 30. June 2007 for Kézenfogva Alapítvány to help retarded children. The biggest...
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Whisky brand for soberness
Date: 2007-08-29 08:00:00
Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...
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Sales of chocolate bars rising again
Date: 2007-08-29 08:00:00
After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average...
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Shrinking sizes, combined types
Date: 2007-08-29 08:00:00
Powder or gel? Manufacturers often use combined packaging to spare us the trouble of having to choose between the two. Washing liquids also exist to tackle special challenges. Washing powder...
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London, you dear one!
Date: 2007-08-29 08:00:00
Though London is no longer the centre of the world, but it is undeniably still one of the most important business and cultural centres and it is developing at an...
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Sugar free Coke turning 25
Date: 2007-08-29 08:00:00
Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...
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Second Bauhaus under construction in Szigetszentmiklós
Date: 2007-08-29 08:00:00
Construction of a new, 20,000 square meter Bauhaus store has begun near Szigetszentmiklós. Europe’s leading “do it yourself “chain is building two stores in Hungary with an investment of HUF...
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Chocolate bars recovering
Date: 2007-08-29 08:00:00
Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...
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Friendly softeners – inside stores as well
Date: 2007-08-29 08:00:00
Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...
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From store to store in Shanghai – Metro
Date: 2007-08-29 08:00:00
Shopping tour in Shanghai. Our destinations: Metro, Lianhua (Chinese-owned supermarket chain) and Tesco. Our first stop is Metro, not only a temple but also a school of consumption here. The...
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New leader for Metro
Date: 2007-08-29 08:00:00
José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...
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Strong brands among fruit yoghurts
Date: 2007-08-29 08:00:00
Fruit yoghurt is one of the largest food categories. According to data from the Retail Index of Nielsen, retail sales were up 7 per cent by April 2007 compared to...
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Eight out of ten households using softeners
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, eight out of ten households use softeners. Those living with children or in a household of 3-4 persons buy softeners more frequently than...
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C&C premier – millions and billions
Date: 2007-08-29 08:00:00
Metro established its first Chinese subsidiary with the JinJiang group, under the name Metro JinJiang Cash & Carry Ltd in Shanghai twelve years ago. Metro has 3 million registered customers,...
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On the wings of melodies
Date: 2007-08-29 08:00:00
According to Mood Media Group, a leading provider of background music, the positive effects of melodies are beginning to be used in Hungary as well to enhance customer satisfaction. MMG...
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From a love for wine to knowing consumers
Date: 2007-08-29 08:00:00
There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons....
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Excellent health among yoghurts
Date: 2007-08-29 08:00:00
Manufacturers have succeeded in linking yoghurts with the concept of health in the minds of consumers. Health-focused sub-brands are evidence of this success. Market data from Nielsen reveals favourable trends...
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Discreet hiss, discreet fragrance
Date: 2007-08-29 08:00:00
Conventional aerosol cans still account for a half of total sales in the market of air fragrances, though battery operated products show the most dynamic development. This segment receives substantial...
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More companies insolvent
Date: 2007-08-29 08:00:00
According to a recent survey by Coface Hungary, 29 per cent more companies became insolvent in the first half of this year than a year earlier. The number of liquidations...
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International wine developments
Date: 2007-08-29 08:00:00
During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine...
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Without milk
Date: 2007-08-29 08:00:00
Montice yoghurt drink is a premium quality product of Mona Hungary, available in strawberry and multi frutti flavours. Sales of fresh products among milk substitutes are growing rapidly as well....
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HUF 1 400 per year for air fragrances
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan , nearly half of Hungarian households bought some type of air fragrance in 2006. Regarding household income, those with at least a medium...
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Borsodi Sör
Date: 2007-08-29 08:00:00
Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...
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