Company and Personal News

Whisky brand for soberness

Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...

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Sales of chocolate bars rising again

After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average...

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Shrinking sizes, combined types

Powder or gel? Manufacturers often use combined packaging to spare us the trouble of having to choose between the two. Washing liquids also exist to tackle special challenges. Washing powder...

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London, you dear one!

Though London is no longer the centre of the world, but it is undeniably still one of the most important business and cultural centres and it is developing at an...

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Sugar free Coke turning 25

Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...

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Second Bauhaus under construction in Szigetszentmiklós

Construction of a new, 20,000 square meter Bauhaus store has begun near Szigetszentmiklós. Europe’s leading “do it yourself “chain is building two stores in Hungary with an investment of HUF...

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Chocolate bars recovering

Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...

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Friendly softeners – inside stores as well

Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...

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From store to store in Shanghai – Metro

Shopping tour in Shanghai. Our destinations: Metro, Lianhua (Chinese-owned supermarket chain) and Tesco. Our first stop is Metro, not only a temple but also a school of consumption here. The...

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New leader for Metro

José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...

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News

Danone SA has sold its biscuit division to US based Kraft Foods Inc. for EUR 5.3 billion. The plans of the new owner regarding Hungary are unknown yet. Retail food...

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Strong brands among fruit yoghurts

Fruit yoghurt is one of the largest food categories. According to data from the Retail Index of Nielsen, retail sales were up 7 per cent by April 2007 compared to...

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Eight out of ten households using softeners

According to data from GfK Hungária ConsumerScan, eight out of ten households use softeners. Those living with children or in a household of 3-4 persons buy softeners more frequently than...

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C&C premier – millions and billions

Metro established its first Chinese subsidiary with the JinJiang group, under the name Metro JinJiang Cash & Carry Ltd in Shanghai twelve years ago. Metro has 3 million registered customers,...

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On the wings of melodies

According to Mood Media Group, a leading provider of background music, the positive effects of melodies are beginning to be used in Hungary as well to enhance customer satisfaction. MMG...

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From a love for wine to knowing consumers

There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons....

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Excellent health among yoghurts

Manufacturers have succeeded in linking yoghurts with the concept of health in the minds of consumers. Health-focused sub-brands are evidence of this success. Market data from Nielsen reveals favourable trends...

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Discreet hiss, discreet fragrance

Conventional aerosol cans still account for a half of total sales in the market of air fragrances, though battery operated products show the most dynamic development. This segment receives substantial...

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Burn

Feel the energy of Burn heating up your senses – let your instincts drive you, party and dance till dawn! Agency: Starcom médiaügynökség/Ogilvy & Mather kreatívügynökség Customer: Coca-Cola Magyarország Product:...

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More companies insolvent

According to a recent survey by Coface Hungary, 29 per cent more companies became insolvent in the first half of this year than a year earlier. The number of liquidations...

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International wine developments

During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine...

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Without milk

Montice yoghurt drink is a premium quality product of Mona Hungary, available in strawberry and multi frutti flavours. Sales of fresh products among milk substitutes are growing rapidly as well....

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HUF 1 400 per year for air fragrances

According to data from GfK Hungária ConsumerScan , nearly half of Hungarian households bought some type of air fragrance in 2006. Regarding household income, those with at least a medium...

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Borsodi Sör

Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...

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New haircare program from Procter&Gamble

Face of the Pantene Full Spectrum Shine is Monika Ullman, actriss. The Full Sprectrum collection is on the shelves since June, television ad campagne starts in the autum.Beforehand the Pantene...

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From the end of September Friesland produces in Debrecen

Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...

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HUF 13.5 million penalties in case of guar gum

Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...

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Continuous administration with difficulties

The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...

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CCHBC to invest in Russian plant

Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports.  The soft drinks company was cited in Vedomosti newspaper as...

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Baltika prepares share buyback programme

The proposed move would result in increased profitability per share and an improvement in the capital structure, Baltika said .   The Russian brewer, which is majority controlled by Carlsberg and...

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