Company and Personal News
European champions in promotions
Date: 2008-03-28 08:00:00
Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...
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Domestic and international recognition for dm
Date: 2008-03-28 08:00:00
Dm has received the „Salute to Excellence Award” from PLMA. Packaging, innovation and concept of private labels have all been taken into consideration in the making of this decision. Private...
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Exceptional advertising for softeners
Date: 2008-03-28 08:00:00
Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...
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Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
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Constant change
Date: 2008-03-28 08:00:00
The cliché that change is the only thing that is constant is especially true for the food retail sector. The appearance of Aldi will definitely have a serious impact on...
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InBev strategy a sucess
Date: 2008-03-28 08:00:00
InBev, the mother company of Borsodi Sörgyár Zrt. achieved growth in all areas last year. Sales expanded by 4.7 per cent in terms of quantity, while revenues rose by 7.2...
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Hard time for private labels in the market of chewing gum
Date: 2008-03-28 08:00:00
Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...
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Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
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Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
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Lessen the mirelit brick
Date: 2008-03-28 08:00:00
There is a shortage of some vegetables a result of last year’s drought. When stocks run out, we will have to wait until the season arrives. Refrigerating enterprises have only...
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Kométa sponsoring vocational training
Date: 2008-03-28 08:00:00
This year, the annual competition for schools providing vocational training for the food sector was organised by Kinizsi Pál vocational school in Kaposvár. Part of the competition was hosted by...
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Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
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Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
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Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
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Stores opening
Date: 2008-03-28 08:00:00
Spar, Gyöngyös Open: 31 January Chain: Spar Store space: 835 m2 SKU: several thousand Tesco, Albertirsa Open: 8 February Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Spar, Százhalombatta Open:...
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Hot drinks after alcohol
Date: 2008-03-28 08:00:00
Zsolt Mihályffy was appointed the head of the sales organisation of the Coffee and Tea division of Sara Lee Hungary Zrt in January 2008. He had begun his FMCG career...
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Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
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Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
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Plus turning into Spar
Date: 2008-03-28 08:00:00
Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...
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Animated Fanta world
Date: 2008-03-28 08:00:00
Special visual effects and new characters have been developed for the new Fanta campaign. Coca-Cola is increasingly focusing on innovative advertising tools instead of traditional ATL. No text is used...
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Schoolbags from SIÓ-Eckes
Date: 2008-03-28 08:00:00
SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...
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Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
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Globetrotter store system in Köln – shopping in the 21st century
Date: 2008-03-28 08:00:00
All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...
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What’s on TV?
Date: 2008-03-28 08:00:00
For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...
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New owner for Mona Hungary
Date: 2008-03-28 08:00:00
A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
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Makes even dirty work tidier
Date: 2008-03-28 08:00:00
Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...
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RFID in the refrigeration chain
Date: 2008-03-28 08:00:00
Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....
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