News and articles

In a better market position than the average
Date: 2010-09-22 08:00:00

Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...

Gallicoop’s five liver patés got top marking from consumers
Date: 2010-09-22 08:00:00

Gallicoop’s liver patés performed the best at the 10th Meat Hygiene and Meat Examination World Congress. The company entered the competition with five turkey liver patés: Grandmother’s, Natura, Premium, Crackling...

’Let us make our school a winner’ organised this year too
Date: 2010-09-22 08:00:00

Univer Product Zrt. will launch the above mentioned programme once again from September. This year five main prizes are waiting for winners in the programme, which lasts from 1 September...

Pur MAX Gel
Date: 2010-09-22 08:00:00

Every drop of the new, thicker Pur MAX gel creates rich foam which lasts long on the cleaning sponge and gets rid of even the most stubborn grease stains....

Autumn cleaning (and economising)
Date: 2010-09-22 08:00:00

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

iPhone-soap
Date: 2010-09-22 08:00:00

Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...

Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

Beer is on top of promotional products’ ranking
Date: 2010-09-22 08:00:00

Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...

Beer fountain on the main square of Bőcs
Date: 2010-09-22 08:00:00

On 12 August a fountain was inaugurated on the mains square of Bőcs (the birthplace of Borsodi beer) from which beer can also be drawn. The idea came from the...

Joya Soy Drinks
Date: 2010-09-22 08:00:00

TJoya soy drinks are made from Austrian soy beans. These products are guaranteed to be of 100% plant origin, GM-, lactose-, gluten-and cholesterol-free....

All brands fight dandruff
Date: 2010-09-22 08:00:00

The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....

Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

Heineken Hungária’s new CEO
Date: 2010-09-22 08:00:00

From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...

EuroShop: marketing-at-retail in focus
Date: 2010-09-22 08:00:00

Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...

Mizo Cheese
Date: 2010-09-22 08:00:00

For those customers who prefer quality and traditions, and appreciate expertise....

Facing innovations
Date: 2010-09-22 08:00:00

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

Gérard Depardieu promoted his own wine at the Hogatec fair
Date: 2010-09-22 00:04:01

Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...

We still love sweet wine
Date: 2010-09-22 00:02:55

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

The Váci street is the 37th most expensive retail space
Date: 2010-09-22 00:01:00

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

Targeted advertising messages from Twitter
Date: 2010-09-22 00:00:15

The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...

Tesco's strategy: web stores all over the world
Date: 2010-09-22 00:00:10

Tesco’s CEO candidate has announced that online retail sales will start next year in Poland, in the Czech Republic and then in Shanghai. Philip Clarke – who will take over...

The 25th Jubilee SPAR Budapest International Marathon is ready to start
Date: 2010-09-22 00:00:08

The greatest domestic running event, the 25th Jubilee SPAR Budapest International Marathon will be held on the 26th of September 2010. The SPAR is the main sponsor of the event...

Tesco sells Viagra in the UK
Date: 2010-09-22 00:00:01

The chain estimates that millions of men can live full sexual life with the nonprescription medicine, that will be available in the drugstores of the chain. According to the communication...

The fresh food fair in Düsseldorf has ended
Date: 2010-09-21 00:06:29

The 760 exhibitors of 28 countries were focusing on retail sales promotion and on fresh food sales in Düsseldorf. The trio of InterCool, and InterMeat InterMopro finished last week. All...

The majority of Hungarians considers healthy nutrition too expensive
Date: 2010-09-21 00:06:02

The majority of people are always trying to eat healther, but that is not always possible. The majority of Hungarians considers healthy nutrition too expensive. This differs from the international...

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News and articles

In a better market position than the average Date: 2010-09-22 08:00:00

Gallicoop’s five liver patés got top marking from consumers Date: 2010-09-22 08:00:00

’Let us make our school a winner’ organised this year too Date: 2010-09-22 08:00:00

Pur MAX Gel Date: 2010-09-22 08:00:00

Autumn cleaning (and economising) Date: 2010-09-22 08:00:00

iPhone-soap Date: 2010-09-22 08:00:00

Brand building at full speed among chilled candy bars Date: 2010-09-22 08:00:00

Beer is on top of promotional products’ ranking Date: 2010-09-22 08:00:00

Beer fountain on the main square of Bőcs Date: 2010-09-22 08:00:00

Joya Soy Drinks Date: 2010-09-22 08:00:00

All brands fight dandruff Date: 2010-09-22 08:00:00

Hungarian consumers plan their shopping in advance Date: 2010-09-22 08:00:00

We like to buy chilled candy bars for our children Date: 2010-09-22 08:00:00

Heineken Hungária’s new CEO Date: 2010-09-22 08:00:00

EuroShop: marketing-at-retail in focus Date: 2010-09-22 08:00:00

Mizo Cheese Date: 2010-09-22 08:00:00

Facing innovations Date: 2010-09-22 08:00:00

Consumers did not feel more inclined to buy in the summer either Date: 2010-09-22 08:00:00

Demand is shifting towards higher lemon content Date: 2010-09-22 08:00:00

Gérard Depardieu promoted his own wine at the Hogatec fair Date: 2010-09-22 00:04:01

We still love sweet wine Date: 2010-09-22 00:02:55

GfK: the steps towards Hungarian health economy have failed Date: 2010-09-22 00:01:59

This year dynamic growth of world trade is expected Date: 2010-09-22 00:01:08

The Váci street is the 37th most expensive retail space Date: 2010-09-22 00:01:00

Targeted advertising messages from Twitter Date: 2010-09-22 00:00:15

Tesco's strategy: web stores all over the world Date: 2010-09-22 00:00:10

The 25th Jubilee SPAR Budapest International Marathon is ready to start Date: 2010-09-22 00:00:08

Tesco sells Viagra in the UK Date: 2010-09-22 00:00:01

The fresh food fair in Düsseldorf has ended Date: 2010-09-21 00:06:29

The majority of Hungarians considers healthy nutrition too expensive Date: 2010-09-21 00:06:02

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