Company and Personal News
The 500th Coop store is on the network
Date: 2009-08-27 08:00:00
On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...
Read more
Price continues to dominate
Date: 2009-08-27 08:00:00
As discounts, especially Aldi and Lidl are strengthening, more people become acquainted with New World wines in the HUF 600-800 price category. In the medium term, these will be competitors...
Read more
Price increase lowest in the food industry
Date: 2009-08-27 08:00:00
In comparison with the previous month, domestic industrial sales prices increased by 0.9 percent in June; compared with June 2008 they grew by 2.1 percent. KSH’s report reveals that in...
Read more
Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
Read more
One winner takes both Pöttyös Fiats
Date: 2009-08-27 08:00:00
At the end of May Pöttyös’ successful promotion campaign finished. More than 2 million codes were uploaded and almost 50,000 new consumers registered. János Budai won the bidding for the...
Read more
Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
Read more
Flying their own flags, Part 2
Date: 2009-08-27 08:00:00
Wine is not a characteristic element in the system of private label products, but Tesco pays special attention to shaping this product selection. The chain’s Hungarian experts select Hungarian private...
Read more
Strengthening forint slows down meat imports
Date: 2009-08-27 08:00:00
Agricultural Economics Research Institute (AKI) monitors and regularly publishes the world’s poultry and fruit/vegetable product trends. Their latest report reveals that the price of Hungarian slaughter pigs decreased early July....
Read more
POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
Read more
Here is the liver sausage, where is the liver sausage?
Date: 2009-08-27 08:00:00
The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...
Read more
New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
Read more
Sliced and whole salami, flavouring – in-store sales are stable
Date: 2009-08-27 08:00:00
In terms of value, sausage and salami retail sales grew in parallel with all meat products in thee July 2008-June 2009 period, compared to the same period a year before....
Read more
Waiting for the nadir
Date: 2009-08-27 08:00:00
According to economic projections by GKI Gazdaságkutató Zrt. and Erste Bank, the worse is yet to come for the Hungarian economy, with GDP expected to decrease to 6.5 percent. Agriculture...
Read more
Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
Read more
Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
Read more
New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
Read more
Deli counter meat product sales are revitalising
Date: 2009-08-27 08:00:00
Despite lobbying by the Hungarian Meat Industry Federation, meat products were not included on the list of products with a reduced VAT. Although the 5 percent increase is not catastrophic...
Read more
Hungarian households switch from ”A” to ”B”?
Date: 2009-08-27 08:00:00
According to data by Gfk Hungária, in the first quarter of 2009 we bought 7 percent less daily consumer goods than a year before. Brands with a higher price level...
Read more
Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
Read more
Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
Read more
Tesco’s own radio station launched in their stores
Date: 2009-08-27 08:00:00
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....
Read more
Less sausage and salami sold in the first four months
Date: 2009-08-27 08:00:00
Gfk Hungária’s data indicate that Hungarian households purchased less sausage and salami than a year ago. In the first four months of 2009 sausage sales went down by 7 percent,...
Read more
Hungarians not taken to shopping malls yet
Date: 2009-08-27 08:00:00
According to a survey conducted by Gfk in June 2009, Hungarian shoppers prefer separate shops to shopping malls. 83 percent shop in the store type they like the most. More...
Read more
Superbrands makes you more attractive
Date: 2009-08-27 08:00:00
Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...
Read more
Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
Read more
Sara Lee’s new managing director
Date: 2009-08-27 08:00:00
As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...
Read more
High quality sells better
Date: 2009-08-27 08:00:00
Nielsen Retail Index reveals that lemon juice retail sales grew by 13 percent in terms of value in June 2008-May 2009, compared to the previous period a year before. The...
Read more
Price increase slowing down
Date: 2009-08-27 08:00:00
In June consumer prices augmented by 0.1 percent, totalling at 3.7 percent higher than in the same period of 2008. According to a report by KSH (Central Statistical Office), there...
Read more
Schoolbags from SIÓ-ECKES
Date: 2009-08-27 08:00:00
As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...
Read more
New products from Szentkirályi in the summer
Date: 2009-08-27 08:00:00
From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...
Read more