Company and Personal News
Reversal instead of filling the digital gap
Digiméter has measured the digitalisation level of Hungarian small and medium-sized enterprises (SMEs). This article is available for reading in Trade magazin 2024/5 The main index score was 40 on...
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Every third Hungarian cardholder regularly pays with their mobile
Mastercard published the results of its research entitled “Bank Card Usage Habits and Attitudes” at the end of March. This article is available for reading in Trade magazin 2024/5 With...
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Brand reputation could suffer because of falling living standards
KPMG’s Global Customer Experience Excellence Research 2023-2024 report has summarised the experiences of more than 81,000 customers in 21 countries. The survey covers around 3,000 brands. This article is available...
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Raw milk’s price stays put
According to AKI PÁIR, the producer price of raw milk in Hungary was HUF 164.3/kg in February 2024. This article is available for reading in Trade magazin 2024/5 With a...
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Joint workshop by ÖRT and the Ministry of Justice
With record attendance, the Advertising Self Regulatory Board (ÖRT) held its first joint workshop with experts from the Ministry of Justice, about the activities of the consumer protection authority in...
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European Private Label Awards 2024 winners announced
The European Private Label Awards, organised by ESM: European Supermarket Magazine, attracted 68 entries this year, with 21 innovations in 17 categories. This article is available for reading in Trade...
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Rapid digitalisation in pharmacies
This article is available for reading in Trade magazin 2024/5 This is what impatient customers dream about Dr István Vámossy, general manager of Gollmann Magyarország/Pharmamatrix Kft. believes that digitalisation and...
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Self-checkouts also need a better strategy to succeed
Grocery Dive’s report on self-service checkouts and Mordor Intelligence’s forecast suggest that the self-service checkout market can grow by an average of 10.2% per year between 2024 and 2028. This...
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DIA to close more than half its stores in Brazil
Spanish grocery group DIA is to close 343 of its stores and three warehouses in Brazil, after the company ended last year with a negative result of a EUR 154m...
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(HU) Shop! MarketPlace
Shop! MarketPlace Shop! Association – the parent organisation of POPAI Hungary – held its biggest annual event, the MarketPlace conference and trade show at the Duke Energy Center in Cincinnati...
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No more chocolate and sweets at the checkout in Kiwi stores
Norwegian discount retailer Kiwi would like to promote healthy food choices for shoppers by removing all chocolate and sweets products from the checkout zone. The initiative has been welcomed by...
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Open water!
There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...
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In cyber or in Hungarian?
There is such confusion about cybersecurity and AI that we often wonder whether what we hear is in Hungarian or not. Just the other day I attended a very interesting...
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General assembly and meeting
The annual general meeting of POPAI Hungary was held in the SPAR Pávaház training room, with more than 80% of members present. General secretary Ildikó Kátai presented the report about...
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European Parliament adopts AI legislation
The European Parliament has voted by an overwhelming majority in favour of EU legislation on artificial intelligence. This groundbreaking regulation is expected to enter into force early next year and...
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Nébih: the spring food inspection ended with fewer fines than last year
The national food inspection, which ended on April 1, ended with approximately the same number of warnings, but fewer fines than last year, the National Food Chain Safety Office (Nébih)...
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2024 Q2 Investment Outlook: Timing matters
Positive momentum is building. The outlook for 2024 has brightened, but we caution that it won’t take much to spill over.We came into 2024 believing that a cyclical recession, featuring...
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KPMG: Female senior managers adapted surprisingly quickly to the polycrisis
Despite their increased workload, female senior managers are optimistic about company growth, social change, gender equality and their own careers. The majority have adapted to the current polycrisis and are...
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Breakfast cereal buyers are looking for new flavours and healthy products
According to the Hungarian Chamber of Agriculture (NAK), consumers are looking for new flavours and various “free-from” products are becoming increasingly important. This article is available for reading in Trade magazin...
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NGM: tourism demand is increasing, the SZÉP Card was also a popular means of payment in March
The SZÉP Card also generated strong traffic in March, which remains the engine of tourism, the Ministry of National Economy (NGM) told MTI on Monday. While 2.6 million users had...
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K&H: we don’t have much time left to reach the 55 percent reduction
The Hungarian economy still has 6 years to reach the EU’s goal of reducing greenhouse gas emissions by 55 percent. All economic actors must participate in this, and financial institutions...
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Consumer sentiment in the euro area improved to a more than two-year high in April
Consumer sentiment in the eurozone improved somewhat less than expected, but still reached a more than two-year high in April, according to Monday’s report based on preliminary data from the...
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Finally, in our country, returnable mineral water in replacement bottles is also available in larger grocery stores
The demand for sustainable mineral water consumption is increasing in Hungary. Meanwhile, the redemption system introduced at the beginning of the year is struggling, the majority of the machines installed...
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A donation of nearly HUF 2 billion from PENNY
PENNY Hungary achieved great results together with its charitable partners last year. Through the various collection campaigns and product donations, the living situation of needy families, disadvantaged and sick children,...
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Using Lidl Plus will be even easier
Lidl’s highly popular digital loyalty program, Lidl Plus, is renewed today. Thanks to the changes, using the application becomes even easier, because the newly introduced offers no longer need to...
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Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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eMAG accepts same-day delivery in Budapest and Pest County
eMAG has made significant logistical improvements, thanks to which orders placed until noon on weekdays in Budapest and Pest county are delivered the same day to more than 300 easybox...
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HELL ICE COFFEE is launching a new campaign
In April 2023, HELL ICE COFFEE launched the ICEMEN creative platform related to the renewal of its product portfolio, which has been running in 25 countries on both ATL and...
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Dreher presents a new top-fermented beer
Dreher Sörgyárak expands its alcoholic portfolio with a new ale-type beer. Thanks to the three types of hops, Dreher Blonde Ale, which has a characterful yet light taste, presents an...
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Research by Orbit: Hungarian young people experience microstress moments an average of 26 times a week
Numerous studies have already established that Generation Z is much more stressed than previous generations of a similar age. In the past decade, they have been hit by many sources...
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