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THE LATEST ISSUE OF TRADE MAGAZIN IS OUT!
The newest 2025/8–9 issue of Trade magazin has been published. Its expanded digital version is already available on our website a few days before the print edition arrives, 278 pages...
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What you should know about eggs – storage methods, nutritional value, freshness
Eggs are one of the most important ingredients in the daily diet, which can be used in many ways and has significant nutritional value. However, it is worth knowing what...
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Junior Prima Award Hungarian Awareness and Media Category 2025
This year’s award ceremony for the Hungarian dissemination and media category of the Junior Prima Award was held at the Crowne Plaza Hotel, where six outstanding young professionals received their...
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A new weight loss drug may be on the horizon
In recent years, GLP-1-based drugs such as Ozempic and Wegovy, which were originally designed to treat type 2 diabetes but later turned out to be effective against obesity, have gained...
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Free-from, but still complete
With record Hungarian participation, on 17-18 June Vienna was the host of this year’s Free From & Specialty Food + Wine international trade show. This article is available for reading...
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When the AI is writing
I thought I would give AI a try and asked it to write the editorial for this issue. I admit that with our ever-growing to-do lists, dwindling time and frozen...
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This year’s Symbol of Sustainability winners announced
Trade magazin has announced the winners of the sixth Symbol of Sustainability competition. This year 20 entries won awards in seven categories. Each year Symbol of Sustainability introduces successful projects...
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The Farmer Expo will be held again in Debrecen
The Farmer-Expo International Agricultural and Food Industry Exhibition will be held in Debrecen for the 34th time between August 28-30, and almost all sectors of agriculture will be represented –...
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Rewe Group strengthens convenience competence
Rewe Group is reaffirming its role as Germany’s leading innovator in the convenience retail segment. The retail giant has launched its first highway-based Rewe To Go and expanded its autonomous...
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STRAND Festival K&H Balaton Main Stage features local and international stars
This summer Zamárdi will once again be filled with music, colors and a lively atmosphere. Between August 20th and 23rd, at the STRAND Festival, the K&H X Balaton Main Stage...
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Watermelons have become cheaper in Poland – Hungarian imports are also pushing up prices
Watermelons are significantly cheaper to buy in Poland than at this time last year. Thanks to the abundant supply and cheap Hungarian and Serbian imports, the average price is more...
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Winners of the Symbol of Sustainability 2025 Announced
For the sixth time, Trade Magazin has launched the Symbol of Sustainability competition. Out of the entries received this year, 20 applicants were awarded across seven announced categories. In addition,...
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Budafok Champagne and Wine Festival 2025 – Three days of wine, champagne and culture
The Budafok Champagne and Wine Festival, which has become one of the most significant wine cultural events in the country, will be hosting its 35th edition between September 5th and...
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Europe’s largest horticultural fair opens in Tulln
The highlight of Austria’s horticultural year will once again be the Tulln International Horticultural Fair, taking place from August 28 to September 1, 2025. At the region’s largest horticultural event,...
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Significant simplification in sustainability reporting: the scope of data to be disclosed can be reduced by up to 57%
According to the EFRAG draft, significant simplifications are coming to the ESRS standards, while companies will have more time to prepare thanks to the “Stop the Clock” measure in the...
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The most popular products are available at affordable prices on St. Stephen’s Day this year as well
In 2025, a rich selection of food and drinks will once again welcome visitors at the Saint Stephen’s Day events, taking place from August 16 to 21. The organizers have...
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Lidl’s “Deluxe” Move in Bakery: A New Layer in the Discounters’ Premiumization Strategy
Lidl is quietly premiumizing its bakery section – inviting shoppers to see rustic breads as crafted indulgence, not discount staples. Lidl has taken a notable step forward by introducing its...
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Production recovery, with a nuanced picture – BMI at 50.7 points in July
According to the latest report by the Hungarian Association of Logistics, Purchasing and Inventory Management (MLBKT), Hungary’s seasonally adjusted Purchasing Managers’ Index (PMI) reached 50.7 points in July 2025, signaling...
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More than 930 professionals have already been recommended for the Signature 40 2025 call
The Signature Platform is experiencing its most active nomination period yet: over 930 professionals have already been nominated for the Signature 40 list, which recognizes operational excellence in Hungary’s marketing...
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