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Lidl’s “Deluxe” Move in Bakery: A New Layer in the Discounters’ Premiumization Strategy
Lidl is quietly premiumizing its bakery section – inviting shoppers to see rustic breads as crafted indulgence, not discount staples. Lidl has taken a notable step forward by introducing its...
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Production recovery, with a nuanced picture – BMI at 50.7 points in July
According to the latest report by the Hungarian Association of Logistics, Purchasing and Inventory Management (MLBKT), Hungary’s seasonally adjusted Purchasing Managers’ Index (PMI) reached 50.7 points in July 2025, signaling...
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More than 930 professionals have already been recommended for the Signature 40 2025 call
The Signature Platform is experiencing its most active nomination period yet: over 930 professionals have already been nominated for the Signature 40 list, which recognizes operational excellence in Hungary’s marketing...
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Alko – Finland’s State Sommelier Navigates Changing Times
A store format unlike any other in Europe: Alko is Finland’s state-owned liquor retailer, operating under strict legal and social mandates. This exclusive shop-floor report offers first-hand insight into how...
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The 2nd Youth PET Cup has ended
Between 20 and 25 July 2025, the PET Cup Association held the second Youth PET Cup for secondary school students. The 11 participating teams were based in Tiszafüred and set...
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Due to the high level of interest, Green Pledge is extending its application deadline!
The application deadline for the Green Pledge has been extended until Monday, August 11. Now in its third year, the initiative rewards communication practices that place special emphasis on environmental...
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K&H: breakthrough missed: sentiment among large companies is down again
The K&H Large Company Growth Index, which gives an idea of the economic outlook and expectations of domestic large companies, has once again approached the level measured at the end...
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Government tightens cyber rules with ban on ransom payments
The UK government has announced a tough new package of anti-ransomware measures aimed at curbing cybercrime and protecting essential services. Following public consultation, the Home Office confirmed that public sector...
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AI could be the key to sustainable cost cutting
In recent years economic uncertainty has fundamentally changed the market conditions for retail: high inflation has entailedcost increases across the supply chain, forcing consumers to save and increasing competition. This...
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Scoop time!
Hungary is following global ice cream trends and is open to new ideas. Artisan ice cream is enjoying a renaissance worldwide. This article is available for reading in Trade magazin...
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Inside La Cocoș: ‘Buy More, Pay Less’ warehouse-style retail for brands only
The following store visit report offers a visual deep dive into the unique retail concept of La Cocoș: Romania’s fastest-growing hypermarket operator and recent acquisition target of Germany’s Schwarz Group....
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(HU) Frankó Csuba Dea: Célom, hogy azt a jövőt építsük, amiben élni szeretnénk
Sorry, this entry is only available in HU....
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Beauty Expo presentations are also available online
The 4th Rossmann x Krémmánia Beauty Expo, held on May 23-24, was held with greater interest than ever before: over two days, more than 5,500 visitors attended the country’s most...
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