Company and Personal News

Modern oils in several flavours

Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...

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New marketing and advertising directors at Árukereső

From May 2010, István Rácz is the new marketing director of arukereso.hu Kft. The new position was created recently as a result of the price comparison site‘s dynamic growth. As...

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Who will be the most talented young Hungarian?

Beck’s Different By Choice Award talent search contest ended on 10 May. From the 47 nominees 10 qualified to the second round. Until 9 June the public can cast their...

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Update is gaining momentum

Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...

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Ecologic packaging for the milk industry

A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...

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The margarine market expanded despite the recession

According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...

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Linde cut costs by outsourcing

Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...

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HELL capitalises domestically on its market success

HELL Energy expanded by 32 percent in 2009, realising a domestic sales revenue of HUF 2.8 billion – the company practically doubled its market share in Hungary. Presently Hungarian-owned HELL...

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Chain reaction

If I say franchise in Hungary, nine out of ten people think of catering. Truth is that in catering most are not aware of the advantages offered by franchising. Franchising...

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Retail keeps plunging

According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...

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Large packaging units sell better

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...

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Help came the second time as well

After the big rains in June, several companies rushed to help flood victims. Szentkirályi Ásványvíz Kft. and the Hungarian Red Cross transported 54,000 litres of mineral water to villages in...

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Successful Guinness record attempt with Irsai Olivér

Királyi Wine House and Cellar Museum organised ‘The world’s largest spritzer’ Guinness record attempt in Buda Castle’s Szent György Square. The 550-litre spritzer giant was made from Szent István Korona’s...

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Growing spending

Between 31 May and 6 June the average daily spending by consumers was USD 80, the highest since the economic crisis broke out in December 2008 – reported Gallup on...

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The meat industry is waiting for the grill season

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...

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Sugar-free soft drinks – now in the lower categories too

Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...

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Magic pencils in Tesco stores

Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...

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Health road show in INTERSPAR

SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...

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Discount holidays

According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...

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Growth in external demand surpasses domestic demand growth

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...

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Pantyliner sales are the most concentrated

Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...

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Házi Piros Paprika celebrated 20 years

On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....

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Borsodi is still the market leading beer in Hungary

Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...

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The World’s Hottest Brands

AdAge Insights published its report about the world’s 30 hottest brands and their stories. The global expansion of Nando’s, a chicken restaurant from South Africa, or H&M illustrate how local...

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In April Hungary was on top of the EU’s inflation list again

In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...

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Good opportunities in the intimate sphere

An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...

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With excellent training programmes for the future!

SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...

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Gramex participated in PLMA’s World of Private Label

One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...

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Temporary brand ambassadors

Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...

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‘It is ending precisely now…’ (Part 3)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...

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