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Less imported ham – can domestic industry benefit from this?

„I have some good news and some bad” – one could say. The good news is that if the HUF will stay as weak as it is now, then domestic...

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Three-quarters of domestic production is exported

While total food consumption is declining, the consumption of bio food is growing. Bio production is based on transparent and clear regulations, which guarantee that it is compliant with specific...

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Worse Coface ratings for China and Russia

For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....

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ISM in Cologne: flood of innovations in the market

Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...

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Market share of light products growing

According to the Nielsen Retail Index, sales of carbonated soft drinks were down by 4 percent in terms of quantity last year, with total sales stagnating around HUF 56 billion....

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Healthy products in cheerful packaging

POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...

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Tempora muntantur…

„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...

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Pro Form competing by packaging and technology

Suppliers of the sweets industry are playing such an important role in growth that an independent exhibition has been established for them under the name ProSweet. The third Pro Sweet...

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Zero producing a plus for the light segment

Nielsen data only shows minor changes in sales of carbonated soft drinks from one year to another. It is hard to surprise consumers, but as the success achieved by Coca-Cola...

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The power of personal communication

Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...

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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps

How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...

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Antal Zöld in Cologne for the 39th time

During the exhibition, a special celebration was held to commemorate that this was the 39th consecutive time for Antal Zöld to visit the ISM. In the 1970’s, had been in...

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Eight out of ten households buying carbonated soft drinks

The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...

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Discrete design, accurate information

There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...

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Escape routes

Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...

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Reaching for the bottle

It was announced on 16 February that the tax on alcohol is to be increased by 3-7 percent. What is wrong with this? Manufacturers are worried that this will not...

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Dietary supplements mainly from drugstores

The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...

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Millions of people sensitive to food

Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...

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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries

Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...

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Hungary food safety authority gives all-clear on supplement scare

Hungary has not imported any food supplements containing nimesulide, a substance known to be hepatotoxic, the Hungarian food safety authority (MEbiH) told MTI.  Sweden recently informed the European Commission through...

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Only half of developing came true in 2008

According to property consultancy ESTON International there was no handover of new retail properties in Budapest in 2008, and several developers experiencing financial trouble delayed or even stopped projects.  At...

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GDP growth under 1%

The slowdown of economic growth over the year continued in the last months of the year with the decrease of production and use.  According to the common flash estimate of...

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Sales prices of industry growing

According to Hungarian National Statistical Office the domestic sales prices of industry rose by 0.9% in January 2009 compared to the previous month and were 4.4% higher than in January...

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HUF 350 bln for R+D in Hungary

A map of the subsidies was published by R+D minister Károly Molnár at a symposium.  About HUF 350 billion in grant money to support research and development as well as...

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Competition Commission to introduce code to protect supermarket suppliers

The Competition Commission in the UK will introduce a new code of practice for supermarkets to enhance competition and ensure the fair treatment of suppliers.  After investigations last year the...

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Drastic Sales decreasing in Lithuanian

Sales at food retailers were down 10.2% year-on-year, while non-food retailers suffered more, with sales down 20.6%.  Sales at Lithuanian retailers in January slumped by 27.2% on a year-on-year basis...

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U.S. consumer spent more in January

The January gain followed a drop of one percent in December 2008 and was even better than the 0.4 percent increase that economists had expected.  U.S. consumer spending rose 0.6...

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The value of GKI’s economic sentiment index has been falling

According to the survey conducted by GKI Economic Research Co. with the support of the European Union, business expectations deteriorated even more sharply in February than in January, whereas the...

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Less coffee consumption decreasing as awaited

Valdo Café made a survey between its 100 big clients about the effects of the financial crisis on coffee consumption in Hungary.  According to the survey there is a small...

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Retail investments increased in 2008

The annual value of investments came to HUF 4791.5 billion at current prices. Within this HUF 1835.2 billion were spent on investments in the fourth quarter of 2008. According to...

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