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Delayed changes
Date: 2007-10-31 08:00:00
It was good news for players in the FMCH market that the recession resulting from the restrictive economic measures introduced last autumn had been delayed. However, it is bad news...
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Consumers spending more wisely
Date: 2007-10-31 08:00:00
According to Mrs. Szalóky Judir Tóth, director of Nielsen, the majority of consumers have maintained their level of consumption. In fact, sales have expanded in half of the 20 largest...
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Christmas on shelves
Date: 2007-10-31 08:00:00
Precise planing is needed in order to achieve the major boost in sales that is expected in the Christmas season. Most companies begin planning their special packages and offers for...
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Risks can be reduced
Date: 2007-10-31 08:00:00
According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...
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From store to store in Shanghai (part 3.) – Tesco
Date: 2007-10-31 08:00:00
Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...
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All kinds of pleasant things in their bag
Date: 2007-10-31 08:00:00
Renewed popularity of the red Santa Claus bags is not only due to the prevalent “retro” trend. Sales of branded, premium chocolates will be supported by spectacular POS tools. Several...
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JEREMIE: program for small SME-s
Date: 2007-10-31 08:00:00
One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...
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Brands and prices in a Shanghai supermarket
Date: 2007-10-31 08:00:00
I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...
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How far have we come?
Date: 2007-10-31 08:00:00
We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...
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Fondants with double function
Date: 2007-10-31 08:00:00
Though we do not have sales figures about the market of fondants, no radical changes were been seen last year. According to Imre Horváth, general director of Sweet Point Zrt.,...
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What is the program offering?
Date: 2007-10-31 08:00:00
The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...
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Milan, part 1. – Coop, Via Arona: colours, lights, live music
Date: 2007-10-31 08:00:00
According to Domenico Protti, regional director of the largest Italian food retailer, Coop Italia, colours are very important inside stores. They have studied the effect different colours have on turnover...
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Shaking foundations
Date: 2007-10-31 08:00:00
A number of dairy products suddenly disappeared from stores recently, though there was no real shortage. Hungarian producers of milk and dairy products have been put in an unusually favourable...
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Season of fragrances
Date: 2007-10-31 08:00:00
Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...
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„An extra wallet which can be opened”
Date: 2007-10-31 08:00:00
According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...
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Everything you want to know about your consumer
Date: 2007-10-31 08:00:00
Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...
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In house competition for baristas
Date: 2007-10-31 08:00:00
The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...
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Perfume market becoming more masculine
Date: 2007-10-31 08:00:00
According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...
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How does it work?
Date: 2007-10-31 08:00:00
Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...
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When food safety is uncertain
Date: 2007-10-31 08:00:00
In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...
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Pálinka Promenade in Vigadó square
Date: 2007-10-31 08:00:00
The II. Budapesti Pálinka Promenade was held between 28-30. September, in Vigadó square. Only authentic palinkas, made exclusively from fruit were allowed to be presented. Products of Zwack Kecskeméti Pálinka...
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Continuing concentration of margarine sales
Date: 2007-10-31 08:00:00
According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...
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Who are the users?
Date: 2007-10-31 08:00:00
Széchenyi card accounted for a substantial part of financing agreements signed by SME-s with banks for a shorter than one year term. The largest part of the amount available is...
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CIES MARKETING FORUM
Date: 2007-10-31 08:00:00
7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...
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Digital and universal electronics selling well
Date: 2007-10-31 08:00:00
In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...
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Lighter butter creams on bread
Date: 2007-10-31 08:00:00
While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...
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Post/pre mix Colas continue to lose ground
Date: 2007-10-31 08:00:00
According to Nielsen data, HoReCa sales of carbonated soft drinks amounted to over HOF 55 billion in the August 2006 – July 2007 period, with the rate of decrease in...
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„A spark appears, and a miracle happens”
Date: 2007-10-31 08:00:00
A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...
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Prophecies and facts in Tapolca (part 1.)
Date: 2007-10-31 08:00:00
Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...
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Marketing might become yeast for the baking industry
Date: 2007-10-31 08:00:00
Bakery products are popular in Hungary. Production is fragmented however, which means resources are not sufficient for powerful marketing. According to József Werli, secretary of the Hungarian Association of Bakers,...
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