Events

Fish dead or alive

60 per cent of the carp distributed for retail around the end of the year is live. Part of this quantity is processed by the stores, while other fish are...

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Flour, eggs and pasta on top of the price wave

Consumer prices showed an average increase of 0.7 per cent in September 2007. According to KSH data, prices were 6.4 per cent up compared to September 2006. Food prices were...

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Building loyalty without damaging brands

Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...

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United against illegal trade!

This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...

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Dynamic face creams, primarily in drugstores

Retail sales of daily face creams and cleansers show dynamic growth of 13 per cent and have approached HUF 9 billion annually. According to the Retail Index of Nielsen, drugstores...

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Cattle for slaughter past the bottom

Agricultural Business Research Institute (AKI) constantly monitors trends in the world market of poultry and meat. Data from the Market Price Information system of KSH and AKI can be useful...

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Let’s go to Romania!

Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...

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Against the tide with innovation

A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...

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Creams for all age groups

Manufacturers of hand creams, face creams and body lotions need to reconcile two different consumer needs. One is that products should only contain natural ingredients, while the other is that...

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Half way correction of course

The corrective economic measures seen at present in Hungary are being used at a time of economic boom in the EU and also of growing global uncertainty. The deficit of...

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What everybody think they know best

Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...

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Reaching the limits of growth

This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...

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Swine sector bleeding from several wounds

Meat production is becoming increasingly concentrated in Hungary, with less than fifty enterprises generating three-quarters of domestic sales and the major part of export. The Hungarian meat processing industry ceased...

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Animals behind

According to KSH data, the prices of agricultural produce were 18 per cent up in August 2007, compared to August 2006. The average price of plant produce showed an increase...

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Secrets of developing a brand

Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...

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EuroShop, POS marketing, POPAI

In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....

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Mild recession in the poultry sector

There have not been many positive developments in recent years for the poultry sector. According to data from the Poultry Product Council, 427,000 tonnes of poultry was sold to industry...

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Decline continuing

Revenues of retail stores continued to decline in August 2007. Total sales were 3.6 per cent down compared to August 2006. According to KSH data, the volume of retail sales...

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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Milk price to continue rising

According to Miklós Istvánfalvi, chairman of the Milk Product Council, this year has brought major changes for milk producers. Prices have begun to rise. In July for example, these were...

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Product info from the net

According to the Internet Insight Report of Gfk Hungária, Internet is already an important source of pre-purchase information for customers, despite the fact that online sales are still marginal in...

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Things to change in stores

Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...

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Fewer but more modern mills

Hungary is part of the corn belt of Europe. Annual production is between 13-16 million tonnes. An increasing proportion of production is warehoused and exported. As an result of the...

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(HU) Növekedési források az új piaci helyzetben

Sorry, this entry is only available in HU....

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New concept for the perfume department

Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...

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Fragmented baking industry in weak bargaining position

The gross production of the baking industry is expected to exceed HUF 100 billion this year, which represents 5 per cent of the food market. Production remains very decentralised with...

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Dolce vita in stores as well

Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...

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Digital communication is the future

Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...

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Chocolate still leading

Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...

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