Events
Peak inflation in the first quarter
Date: 2007-03-28 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt., the new economic policy which begun in mid 2006 has led to tensions and is having a major effect on the economy....
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Structure intact during growth
Date: 2007-03-28 08:00:00
The “price wave” generated by chocolate imports of recent years has not succeeded in changing the structure of the market or weakening the positions of strong brands. The dumping of...
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Looking behind the figures
Date: 2007-03-28 08:00:00
Hyper markets took a high share – 38 per cent – from the overall sales of household chemical products last year. This percentage is 29 for food sales which means...
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Pudding with cream improving its position
Date: 2007-03-28 08:00:00
According to Nielsen, the retail sales of desserts made from milk products increased by 7 per cent in terms of value last year and is over HUF 7 billion. The...
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Consumer and retailer trends
Date: 2007-03-28 08:00:00
GfK Hungária examines the competition between sales channels in its “Kereskedelmi Analízisek 2006” study. Last year brought expansion for modern sales channels again. According to the comprehensive analysis by GfK,...
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12 Hungarian exhibitors at the London IFE
Date: 2007-03-28 08:00:00
FVM Agrármarketing Centrum Kht. will have a 132 square meter stand for 2 Hungarian exhibitors at the IFE held in London, in area NV5105 of the northern pavilion. An AMC...
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Health and pleasure for several target groups
Date: 2007-03-28 08:00:00
The development of refrigerated milk desserts has been stable and dynamic. Between 2003 and 2006, the market grew by 50 per cent, with the volume of sales near 15,000 tons...
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No compromise!
Date: 2007-03-28 08:00:00
GfK also examined the strategies of retail chains which reflect changing consumer attitudes. While in previous years, consumers accepted the compromise of low price for low quality, today they expect...
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ProWein with 18 Hungarian companies
Date: 2007-03-28 08:00:00
ProWein wine and alcoholic beverage exhibition was held for the 14th time in Dusseldorf between 18 and 20 March. This event has become the most important wine exhibition in Germany...
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Mixed and sandwich type biscuits becoming more popular
Date: 2007-03-28 08:00:00
7 per cent more sweet biscuits were sold last year than a year before that. According to the Retail Trade Index of ACNielsen, innovation played an important part in the...
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On top of the wave of inflation
Date: 2007-03-28 08:00:00
Consumer prices rose at peak rate in the first months of the year. According to a KSH survey, the average increase in consumer prices was 1,2 per cent in February,...
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Top managers at the table
Date: 2007-03-28 08:00:00
The most important event among the activities of Lánchíd Klub so far was the first Business Dinner organised with the participation of Trade magazine. The dinner was attended by top...
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Playing with categories
Date: 2007-03-28 08:00:00
Biscuits have been manufactured in Hungary for over a hundred years. Sales are rising while the product range is becoming more colourful and diverse. – The categories where innovations appear...
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Transfer prices to be documented
Date: 2007-03-28 08:00:00
The number of international transactions is growing. Hungary is becoming integrated into the EU market end a growing number of international enterprises decide to establish regional headquarters of holding companies,...
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From waist belts to weight control
Date: 2007-03-28 08:00:00
Nearly a hundred guests attended the fourth annual conference organised by the Trade Marketing Klub. Guests were greeted by Zsuzsanna Hermann, editor in chief of Trade Magazin. Krisztina Kovács, Consumer...
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Diverse trends, constant growth
Date: 2007-03-28 08:00:00
Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...
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Brands are more important elsewhere
Date: 2007-03-28 08:00:00
Experts from PriceWaterhouse Coopers wanted to find out about the level of brand awareness in three countries of the region. Polish consumer habits are determined by the slow growth of...
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Mission, a view of the future, strategy, tactics
Date: 2007-03-28 08:00:00
According to Csíkné dr. Kovács Klára, managing director of the company organising the conference, the economic situation is catastrophic. Though present facts are not very promising, but if we know...
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Chain-specific demand for detergents
Date: 2007-03-28 08:00:00
Innovations in detergents are driven by a wide range of factors from the methods of cleaning to trends in kitchen equipment. The fact that the market share of modern products...
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Multinationals within walking distance
Date: 2007-03-28 08:00:00
According to dr. Károly Flaskay, managing director of PWC, the rate at which new shopping malls are built seems to be falling. On the other hand, hyper markets seem to...
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Instant food in the focus
Date: 2007-03-28 08:00:00
The presentation centre of Sealed Air Cryovac near Paris hosted the Packforum® international seminar in November, last year. The event with over 80 participants from 20 countries focused on the...
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A change in attitude for manufacturers is needed as well
Date: 2007-03-28 08:00:00
Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...
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Shopping malls still most popular in Budapest
Date: 2007-03-28 08:00:00
According to KSH data for 2005, the concentration of retail trade into large stores has continued. Shopping malls and hyper markets accounted for 30 per cent of overall retail sales...
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Almost 20 percent cheaper in Italian stores
Date: 2007-03-28 08:00:00
The number of hyper markets and supermarkets where OTC products are sold in Italy is expected to quadruple this year. According to the Italian subsidiary of Nielsen, a large increase...
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Contrasts under the Caribbean sun
Date: 2007-03-28 08:00:00
Guadeloupe is an island in the Caribbean sea with an area of 1700 square kilometres and a population of 420 thousand. It is not a well known holiday destination for...
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Warehousing is not enough without other services
Date: 2007-03-28 08:00:00
Domestic logistic capacity has expanded continuously in recent years, while profits shrunk somewhat. The market is optimistic. Experts expect to see significant development generated by EU subsidies in 2007-2013. Logistics...
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Win, place, show
Date: 2007-03-28 08:00:00
The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...
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Railway carrying more weight
Date: 2007-03-28 08:00:00
According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...
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Success depends on early acceptors
Date: 2007-03-28 08:00:00
Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...
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