Events
Healthy products in cheerful packaging
Date: 2009-03-05 08:00:00
POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Grüne Woche: successful Hungarians
Date: 2009-03-05 08:00:00
The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...
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Zero producing a plus for the light segment
Date: 2009-03-05 08:00:00
Nielsen data only shows minor changes in sales of carbonated soft drinks from one year to another. It is hard to surprise consumers, but as the success achieved by Coca-Cola...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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EUR 101 spent by average visitor
Date: 2009-03-05 08:00:00
According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...
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Eight out of ten households buying carbonated soft drinks
Date: 2009-03-05 08:00:00
The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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Csárda and mini market
Date: 2009-03-05 08:00:00
György Vécsy and his team operated the csarda at the Hungarian stand for the 17th time and the mini market was also a success....
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Reaching for the bottle
Date: 2009-03-05 08:00:00
It was announced on 16 February that the tax on alcohol is to be increased by 3-7 percent. What is wrong with this? Manufacturers are worried that this will not...
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Dietary supplements mainly from drugstores
Date: 2009-03-05 08:00:00
The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...
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Millions of people sensitive to food
Date: 2009-03-05 08:00:00
Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...
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ISM in Cologne: flood of innovations in the market
Date: 2009-03-05 08:00:00
Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...
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Code kept warm
Date: 2009-03-05 08:00:00
Food manufacturers and retailers seem to have finally reached an agreement about a Code of Ethics. Their objective has been to set a universal standard for market players to be...
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Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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Growth by small specialised food stores
Date: 2009-03-05 08:00:00
Retail sales were down by 2 percent in November 2008, compared to November 2007 and by 0.4 percent compared to October. Retail sales totalled HUF 5,656 in the January-November period,...
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Pro Form competing by packaging and technology
Date: 2009-03-05 08:00:00
Suppliers of the sweets industry are playing such an important role in growth that an independent exhibition has been established for them under the name ProSweet. The third Pro Sweet...
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On line store for Hungarian products in March
Date: 2009-03-05 08:00:00
The intention of Prémium Hungaricum Egyesület is to help Hungarian SME-s from the food sector in entering the market. This is why they are planning to start up an online...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Meat market exposed to changes in exchange rates
Date: 2009-03-05 08:00:00
Global trends in the meat and poultry markets are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI can be...
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Antal Zöld in Cologne for the 39th time
Date: 2009-03-05 08:00:00
During the exhibition, a special celebration was held to commemorate that this was the 39th consecutive time for Antal Zöld to visit the ISM. In the 1970’s, had been in...
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Record breaking growth for chemical products
Date: 2009-03-05 08:00:00
Top list of chemical products producing most dynamic growth in 2008 (percentage on 2007 basis)....
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Toilet cleaners showing growth
Date: 2009-03-05 08:00:00
According to Nielsen data, retail sales of detergents expanded by 5 percent last year, exceeding HUF 12 billion. Toilet cleaners, the largest segment in the category produced growth of 10...
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Uncertainty regarding the end of recession
Date: 2009-03-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, the end of the global recession and its extent is completely uncertain. GDP in the EU is expected to...
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Hungarian Chamber of Agriculture urging introduction of SPS in 2009
Date: 2009-03-05 08:00:00
A substantial part of animal husbandry might disappear by 2012, which could lead to a major crisis. This danger comes from the delay in the introduction of the SPS law,...
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Stain-free cleanness with specialised products
Date: 2009-03-05 08:00:00
6-8 different types of detergents are used by average Hungarian households. Most housewives use specialised products and universal detergents at the same time. Dish washers, scrubbing powders and creams, germ...
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Hungarians worried mainly by cost of alcohol consumption
Date: 2009-03-05 08:00:00
44 percent of Hungarians claim that they never consume alcohol. According to a survey conducted by the GfK group for Wall Street Journal Europe, the biggest concern for Hungarians regarding...
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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries
Date: 2009-03-04 07:08:00
Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...
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