Other
Private labels leap forward
Date: 2010-03-22 08:00:00
When we bought food last year, almost every 4th Forint was spent on private label products – this amounted to HUF 300 billion, according to Nielsen. In the case of...
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‘Sweets resist the crisis’
Date: 2010-03-22 08:00:00
The line cited above is the main conclusion of the Nielsen research – conducted in five countries – that was commissioned by Sweets Global Network, an international sweets trade association...
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This year’s FOODAPEST was both spectacular and professional
Date: 2010-03-22 08:00:00
FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...
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World Retail Congress in April
Date: 2010-03-22 08:00:00
On 21-23 April, Berlin will host the World Retail Congress, where more than 1,000 executives from 50 countries will gather to listen to at least 100 presentations – the main...
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Tomato and sweet corn on top
Date: 2010-03-22 08:00:00
In December 2008-November 2009, canned vegetable retail sales augmented by 11 percent in value, but diminished by 3 percent in terms of volume – states the Nielsen Retail Index. The...
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We are looking for promotions more and more consciously
Date: 2010-03-22 08:00:00
Price reductions and promotions are of highlighted importance these days, especially in the case of basic food products – reveals Shopping Monitor 2009/2010, a study by GfK Hungária. It also...
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From the journalist’s Berlin notebook
Date: 2010-03-22 08:00:00
“After Hungary’s accession to the EU we needed three years to accommodate. We learned our lesson and are ready to compete.” (József Gráf, minister of agriculture and rural development) •...
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Environmental, economic and moral issues in Berlin
Date: 2010-03-22 08:00:00
Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...
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Future Store
Date: 2010-03-22 08:00:00
Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...
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Home court advantage
Date: 2010-03-22 08:00:00
Traditional flavours hold on to their leading position among canned products and jams. However, globalisation brought new trends as well. Nielsen’s data suggest that in the second half of the...
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New, standard measurement on the radio market
Date: 2010-03-22 08:00:00
From January 2010, the Hungarian radio market applies a new, standard, hybrid method for measuring its audience: it was developed by the consortium GfK Hungária–Ipsos and soon the first official...
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A walk in the future
Date: 2010-03-22 08:00:00
Welcome to Future Store Innovations! With this initiative our objective was to present retail-use technological innovations at stand 211/C of Foodapest.. Please, follow me. As we approach the store’s entrance...
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Wine-tastings for the public
Date: 2010-03-22 08:00:00
BORésPIAC set up its BOR-island for the first time at FOODAPEST. The constantly crowded wine island gave visitors a chance to familiarise themselves with nearly 60 types of different wine...
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Cleaning product average prices augmented
Date: 2010-03-22 08:00:00
The market of household cleaning products contracted by 2 percent last year, with retail sales amounting to HUF 20 billion – states the Nielsen Retail Index. General cleaning product, scrubber...
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Healthcare: we like to buy vitamins in drugstores too
Date: 2010-03-22 08:00:00
When it comes to buying vitamins we spend every fifth Forint in drugstores. In 2009, vitamin sales in drugstores surged by 60 percent; at the same time sales in pharmacies...
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What can we learn from each other?
Date: 2010-03-22 08:00:00
Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...
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Nappy pant sales grew above the average
Date: 2010-03-22 08:00:00
Nappy pants’ turnover is the third biggest among the 60 household chemicals and cosmetics categories measured by Nielsen. Compared with 2008, value sales increased by 6 percent last year and...
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Promotion leaflets’ influence is considerable
Date: 2010-03-22 08:00:00
Unaddressed promotion leaflets have a great influence on consumers, motivate impulse buying, and inform about new products or promotions – an Ipsos survey points out. In 2006, the turnover in...
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Ms Trade Marketing and the Team of the Year 2009 award
Date: 2010-03-22 08:00:00
The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...
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Wet wipe and baby powder sales strengthened
Date: 2010-03-22 08:00:00
As the Nielsen Retail Index states, baby wipe value sales were up by 2 percent and reached HUF 4 billion last year, while volume sales also gained 1 percent. Baby...
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More foreign tourists visited our western border region last year
Date: 2010-03-22 08:00:00
The latest data by KSH informs that in the Western Transdanubia region foreign guests spent 1 percent more nights at commercial places of accommodation in January-December 2009 than a year...
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The law regulating the relationship of suppliers and retailers took off well
Date: 2010-03-22 08:00:00
Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...
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GKI: returning confidence, increasing business cycle
Date: 2010-03-22 00:08:22
In March, the GKI Sentiment Index was close, the consumer confidence index was even higher than the last pre-crisis level, which was in September 2008. According to the survey of...
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Shortage in the coffee market
Date: 2010-03-22 00:05:18
Over the next few years, the shortage can increase in the coffee markets of the world, because the production is not keeping pace with the growth of consumption. According to...
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China hardens
Date: 2010-03-22 00:02:18
According to Chinese opinions; that will result in serious consequences, if the United States would restrict the import of products and services of Asian countries in America, referring to the...
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Cooking-oil scandal in China
Date: 2010-03-22 00:01:12
New food scandal bursted out in China: The authorities highlighted that at least ten per cent of the cooking oils are produced illegally, and the oil contains highly toxic aflatoxins....
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Plant credibility shutdown required from Bajnai
Date: 2010-03-22 00:00:25
Májer János, Tokaj’s independent mayor sent an open letter to Prime Minister Gordon Bajnai, over the shutdown of public credibility of the straw-fired power plant, planned to build in Szerencs,...
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Easter chocolates: Most favourites are the egg and the bunny
Date: 2010-03-19 00:08:19
The retail turnover growth of Easter confectionery came to a halt last year. According to Nielsen Retail Index; during the holiday period of 2009, a 1 percent decrease occured in...
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The pálinka industry developed much in the past decade
Date: 2010-03-19 00:06:25
The domestic pálinka industry was successful last year. 600 thousand hektoliters of distillate was produced in the distilleries, but there is no too much money for marketing – said Panyik...
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