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Brands coming to life in stores

Hostess promotions are the biggest “events” that take place inside stores. What are the details which need to be taken into consideration in order to make such events truly effective?...

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About 2007 and 2008

In recent year, our prime ministers have picked up the habit of addressing the public in “State of the Union-style” about the year. This reminds me of the joke: “This...

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Nielsen: ways to be different

A presentation about consumer expectations in retail was held by Sabine Schnell, director of Nielsen retail services in Germany. Retailers in the future will try to be distinctive compared to...

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Superior entertainment

Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...

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The secret of real wiener schnitzel

Gathering information and being well informed is essential today, in our accelerated life. We must be familiar with the market we compete in and consumers are also increasingly familiar with...

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Black tea losing ground

Tea sales have been growing for years. According to Nielsen data, the market expanded by 9 per cent in terms of value in the December 2006 – November 2007 period,...

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Independent profession at last

The Association of Hungarian Event Organisers was established in 1992, and has over 105 members at present. However, this activity was only issued a TEÁOR registration number of its own...

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United against obesity

Lectures on educating people about health and fighting obesity in Europe have been delivered at the conference held by the Food, Lifestyle, Exercise (TÉT) Platform. TÉT is an organisation for...

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Black tea continues to fade in the market

The market of tea is becoming increasingly colourful. Owing to the rapid changes in tea culture, green, herbal and fruit teas are challenging the once dominant black tea. Black tea...

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Choosing gifts

Choosing gifts is not an easy task because we intend to make two people happy. We want to make ourselves happy by giving something we feel is special and we...

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Information, hunger

Mella Frewen, general secretary of CIAA, expressed special appreciation at the press conference for the work of the Hungarian platform in introducing RDA labelling, as it is their mission to...

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Market of detergents above HUF 20 billion

Retail sales of household detergents show continuous increase and have exceeded HUF 20 billion. Overall growth amounted to 4 per cent in the November 2006–October 2007 period. Sales of washing...

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Food prices going up

The average increase in consumer price was 0,6 per cent in November 2007. Prices showed a year on year increase of 7,1 per cent. According to a KSH report, prices...

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Carrier and style: related notions

Karrier és Stílus Kft. held a conference about the notions used in its name on 11. December. Mrs. Csík dr. Klára Kovács, managing director of Karrier és Stílus Kft. spoke...

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Withdrawal of sugar

Many people believed that hard times were over for local producers of sugar in 2006, when Eastern Sugar closed its Kaba factory and handed back its production quota which accounted...

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Scented and no stains

The market of detergents shows continuous growth and innovation. Drugstores are still the places where most consumers go when looking for innovations. Consumers have less time to spend cleaning things...

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Goose less popular

The Agricultural Business Research Institute (AKI) monitors the trends in the world markets of poultry and meat. Data from the Market and Price Information System KSH and AKI can be...

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Eventful end for the year in the market of sweets

Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....

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Action Plan against fake products made in China

The EU remains China's largest trading partner, with bilateral trade hitting 356.15 billion U.S. dollars last year, up 27 percent year-on-year. The visiting EU Commissioner responsible for taxation and customs,...

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18% increase at Visa Hungary

Visa cards were used to make EUR 1.5 billion worth of purchases in Hungary in Visa's business year ended September 30, 2007.Last year the number of new Visa Cards growth...

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Hungary jobless rate rises in Q4 2007

According to Central Statistics Office, Hungary's rate of unemployment ticked up to 7.7% year on year. Hungary's rate of unemployment came to 7.4% on average in 2007, down by 0.1...

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Drastic price increase at beers

According to Imre Sivo, president of Hungarian Beer Manufacturers, the companies can't swallow the high raw-material costs. Last year the malt price growth with 40-86%, the hop became 25-40% most...

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Fruit Logistica Berlin with Hungarian Exhibitors

The Hungarian Agrar Marketing Center donated 14 Hungarian fruit and vegetable growers and traders to be present on the exhibition. Around 2,000 exhibitors from 70 countries present – 45,000 top...

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Fast growing on-line shopping all over the world

Polling company Nielsen Online surveyed 26,312 people in 48 countries. 86 % of internet users had bought something on-line, 82% of Hungarians either.    Nielsen says more than eight out...

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Spring time opens the M1 Outlet & Shopping Center

The construction works are ready, tenants develop the shop-front and the instore. Nearby the international cloths brands two new renter, there are two new renters: CBA retail chain and Drogerie...

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EU pressures general labeling

Food and drink companies would require to shake up labeling procedures and detail energy, sugar, salt and fat contents on the front of the packages they produce.  The European Union's...

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Russia to extend food price freeze

Russian food retailers will extend an anti-inflationary price freeze on basic food products to May 1.  The freeze on prices for bread, milk, sunflower oil and eggs is designed to...

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Hungary's industrial producer price rose by 1.6% year on year

According to the Central Statistics Office (KSH) domestic price inflation came in at 6.2% yr/yr, export index fall 4,8%. Producer prices in the manufacturing industry edged up 0.4% m/m and...

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Food companies must to go greener

At least 30% of shoppers look for environmentally friendly products and packages in the US.  Fearing retribution from environmentalists that could taint their brands, Kraft and Sara Lee are among...

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