Events
Fondants with double function
Date: 2007-10-31 08:00:00
Though we do not have sales figures about the market of fondants, no radical changes were been seen last year. According to Imre Horváth, general director of Sweet Point Zrt.,...
Read more
What is the program offering?
Date: 2007-10-31 08:00:00
The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...
Read more
When food safety is uncertain
Date: 2007-10-31 08:00:00
In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...
Read more
Using shrinking budgets smartly
Date: 2007-10-31 08:00:00
Mrs. Szalókyné Judit Tóth, director of Nielsen turned the attention of the audience to the present. Though 58 per cent of consumers find it harder to make ends meet, only...
Read more
Season of fragrances
Date: 2007-10-31 08:00:00
Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...
Read more
„An extra wallet which can be opened”
Date: 2007-10-31 08:00:00
According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...
Read more
Hungarian food losing ground
Date: 2007-10-31 08:00:00
Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to...
Read more
Perfume market becoming more masculine
Date: 2007-10-31 08:00:00
According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...
Read more
How does it work?
Date: 2007-10-31 08:00:00
Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...
Read more
Increasing cost effectiveness a key to survival
Date: 2007-10-31 08:00:00
Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...
Read more
Continuing concentration of margarine sales
Date: 2007-10-31 08:00:00
According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...
Read more
Who are the users?
Date: 2007-10-31 08:00:00
Széchenyi card accounted for a substantial part of financing agreements signed by SME-s with banks for a shorter than one year term. The largest part of the amount available is...
Read more
2008 could be the year of Aldi
Date: 2007-10-31 08:00:00
In her opening presentation on the second day, Mrs. Szalókyné Judit Tóth, director of Nielsen emphasised that it will be the cheaper sales channels and products will show growth in...
Read more
Lighter butter creams on bread
Date: 2007-10-31 08:00:00
While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...
Read more
Post/pre mix Colas continue to lose ground
Date: 2007-10-31 08:00:00
According to Nielsen data, HoReCa sales of carbonated soft drinks amounted to over HOF 55 billion in the August 2006 – July 2007 period, with the rate of decrease in...
Read more
Solving liquidity problems by factoring
Date: 2007-10-31 08:00:00
Dr. István Tari , director of Erste Bank Kereskedelmi Centrum and László Stickl, general director of Erste Faktor spoke about the solutions bank can offer to the liquidity problems of...
Read more
Marketing might become yeast for the baking industry
Date: 2007-10-31 08:00:00
Bakery products are popular in Hungary. Production is fragmented however, which means resources are not sufficient for powerful marketing. According to József Werli, secretary of the Hungarian Association of Bakers,...
Read more
From grape to bottle
Date: 2007-10-31 08:00:00
2007 is really a difficult vintage. It was started with a very mild winter, early budding, but spring frost limited our crop at some vineyard-sites. Hot and dry summer made...
Read more
Diversity, service, speed
Date: 2007-10-31 08:00:00
László Hovánszky, managing director of METSPA outlined the development of retail trade seen over the past 15 years. He thinks that the response by domestic producers and manufacturers to the...
Read more
Our everyday bread from the neighbourhood store
Date: 2007-10-31 08:00:00
According to data from the GfK Shopping Monitor, small, neighbourhood stores account for the largest part of sales and their market share has increased from 48 per cent in 2004...
Read more
Revival in the poultry market
Date: 2007-10-31 08:00:00
Agricultural Business Research Institute (AKI) continuously monitors developments in the world market of meat and poultry. Data from the Price Information System of KSH and AKI can be useful for...
Read more
Hoventa – everything that is catering
Date: 2007-10-31 08:00:00
This year’s Hoventa attracted over 15,000 visitors. The main attraction was the WACS Global Chefs Challenge”, but the 4th Hungarian Barista Championship was also a very successful event. Over 150...
Read more
Bread dominant
Date: 2007-10-31 08:00:00
According to data from the Hungarian Association of Bakeries for 2006, per capita consumption of bread was 80 kilos with another 14 kilos of other bakery products. This proportion has...
Read more
Economic growth at its lowest
Date: 2007-10-31 08:00:00
According to a forecast prepared by GKI Gazdaságkutató Zrt. with Erste Bank, economic growth will be slower this year than expected previously, while the rise of gross wages and the...
Read more
Everything you want to know about your consumer
Date: 2007-10-31 08:00:00
Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...
Read more
Extreme wine labels spreading
Date: 2007-10-31 08:00:00
Labels make a big difference when customers do not have a definite idea of what kind of wine they are looking for. Today, the trend is to make labels simple...
Read more
Corn prices: + 45 per cent
Date: 2007-10-31 08:00:00
According to a KSH report, the prices of agricultural produce were 10.4 per cent up in July 2007 compared to July 2006. Plant produce showed a price rise of 20.8...
Read more
CIES MARKETING FORUM
Date: 2007-10-31 08:00:00
7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...
Read more
Internet banking not very popular among Hungarians
Date: 2007-10-31 08:00:00
According to an international, online survey conducted by Nielsen, Hungarian Internet users rarely use the net for banking transactions and use ATM machines less frequently than the international average. Only...
Read more
Food boosting inflation
Date: 2007-10-31 08:00:00
According to a KSH report, consumer prices remained unchanged in August 2007, compared to July, but the rate of inflation was 8.3 per cent. Prices were on average 8.5 per...
Read more