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Growth accelerating this year

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...

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Brand campaign a priority

The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...

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Autumn reactions

The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...

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More foreigners, staying for shorter periods

The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...

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Pineapple from orange

The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...

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Hair dye sales growing

Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...

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Online shopping becoming more popular

According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...

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Environmental competition

Tetra Pak Magyarország and WWF Magyarország launched an environmental competition for primary schools in February with the aim of increasing awareness about environmental issues. The final with the best five...

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Natural brunette is in, but blonde is still popular

The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...

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Large supermarkets dominant in Switzerland

According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...

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Older people not too old to consume

Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...

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Dynamic expansion in the market of electric toothbrushes

Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...

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Flour and cooking oil on top of the price wave

Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...

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Older people open to innovation as well

According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...

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Nice combinations by toothpaste brands

The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...

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When the inspectors come

In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...

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(HU) Nem elég szigorú a csődtörvény

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Healthy Growth in Functional Food Market

Consumers are becoming more skeptical about the health claims made by food and drink manufacturers. Datamonitor analysis estimates that the combined US, Western European and Asia Pacific functional food and...

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January's unemployment rate of 8.1 percent

In the period of November 2007–January 2008, the number of employed people was 3,873 thousand and the number of unemployed people was 343 thousand. In the given period, 54.6 percent...

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European companies have to decrease their sugar output with 1.14 millio tons

If they fail to make satisfactory cutbacks, companies risk a final cut with no compensation being imposed on them.  Until now, 4.8m tonnes have been renounced within the restructuring scheme,...

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FMCG prise cartel in France

If found guilty of anticompetitive practices, the companies could face fines of up to 10 percent of their annual worldwide revenue — possibly amounting to billions of euros.  Le Figaro ...

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Not tumult at Janury clearance sales

According to Media Research Company in spite of the prise actions and sales outs people don't buy anithing.  75% of the answerers said that don't want and will to shop...

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Hungarian National Wine Exhibition in London

With assistance of the Hungarian Agricultural Marketing Centre 26 famous Hungarian Winery show its offer in London Opera on 4th March.   For the prestigious event take part distributors, agent...

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Grain's Prise on the Top

Wheat for May delivery rose to $12.145 a bushel in after-hours electronic trading on the Chicago Board of Trade.  Global wheat stockpiles will probably fall to a 30-year low this...

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Tax authority assigns to use the old cash registers

According the Hungarian Tax Authority the older type of cash register, which can't rounding are availability. Authority brings in a verdict, that the rounding doesn't qualified as money-making, so traders...

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Privat labels awarded

Each year, PLMA gives recognition to retailers and wholesalers for their achievements in store brand marketing and product development. The awards are presented at PLMA’s annual trade show and represent...

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Retail wings in Poland

January Retail Sales Up From 2007 Polish retail sales in January rose a strong 20.9% year-on-year, but fell 18.7% when compared to December 2007. According to figures from the national...

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In-store credit market to grow

According to Cetelem research, the most in-store credit have got the Englishs and Germans. In Middle-Europe Polishs, Hungarians, Serbians and Russians have huge credit to pay back. In Hungary the...

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Illegal sausage plant in Pilisszentivan

Controllers found the manufacturer by the bill of delivery. The sausages were produced in a back accommodation of a villa in Pilisszentivan. The plant hasn't any admission, the raw material...

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The Most Easter Eggs are Sold in the hypers

According to Nielsen Research Company the sales in the 401-2500 sm stores growth from 25 to 28%.Last year the sales of easter choko figures fall down with 9%, altough 900...

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