Market News
No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Is it worth it?
Date: 2007-01-31 08:00:00
I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...
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POS superlative
Date: 2007-01-31 08:00:00
Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...
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Tougher income tax, more lenient special taxes
Date: 2007-01-31 08:00:00
In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...
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Food reality
Date: 2007-01-31 08:00:00
Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...
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Damocles’ sword and in-store marketing
Date: 2007-01-31 08:00:00
Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....
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Rising, falling and returning
Date: 2007-01-31 08:00:00
Registration tax which was introduced in 2004 to replace consumption tax and compensate for the effects of VAT reductions, turned out to be a Janus-faced tax. Regulations regarding registration tax...
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Small tigers
Date: 2007-01-31 08:00:00
“100 small tigers” is the title of a fascinating publication by Coface Hungary and Üzlettárs magazine. The research data from independent researchers of Coface and Corvinus University is interesting reading...
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Kissing tortoises and the environment
Date: 2007-01-31 08:00:00
Germans are less enthusiastic about spontaneity in food stores than other European nations. Though they watch prices, they are more concerned with “more value for the same price”. This is...
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Challenges and answers in the dairy market
Date: 2007-01-31 08:00:00
A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...
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Digital future
Date: 2007-01-31 08:00:00
The development of IT systems holds many possibilities for retail chains. Modern, self-service technologies are rarely used in our region yet. But changes are coming. We asked Romulus Steinbinder about...
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Russ Chapman was right
Date: 2007-01-31 08:00:00
Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...
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GKM counting on the Brand Association
Date: 2007-01-31 08:00:00
The Ministry of Economy and Transport is counting on suggestions from the Hungarian Brand Association to help in the development of the economy. According to an internal survey, the five...
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Something has begun
Date: 2007-01-31 08:00:00
More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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Dry wines finding their way to the consumer
Date: 2007-01-31 08:00:00
Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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Higher customer requirements
Date: 2007-01-31 08:00:00
Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...
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Expanding trade between India and the EU
Date: 2006-11-20 08:00:00
The volume of trade between India and the EU will reach EUR 70 billion in the next two years, while only EUR 48.5 billion is expected for 2006. If the...
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Reaching 4 kilos
Date: 2006-11-20 08:00:00
Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...
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Number of quarters: declining number of nights
Date: 2006-11-20 08:00:00
Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...
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Main trends in hyper markets and discount stores
Date: 2006-11-20 08:00:00
Marked consolidation is taking place in FMCG retail trade, as over one third of total turnover is now shared by the three largest chains. The 98 hyper markets represent only...
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More vegetables and less fruits are sold
Date: 2006-11-20 08:00:00
Unfavourable weather limited Hungarian production of vegetables and fruits in 2004 and 2005. EU subsidies were not available in the year of accession and only became available much later than...
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Quality and prices in EU markets
Date: 2006-11-20 08:00:00
Market Price Information System will serve to provide an outline of main markets trends for a specific product group in each issue of the magazine. Information will be available about...
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