Events
Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
Read more
Chains of small stores suffering biggest loss 2007
Date: 2008-03-28 08:00:00
According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....
Read more
Measuring trade marketing?
Date: 2008-03-28 08:00:00
Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...
Read more
Faktoring ABC – about factoring in simple terms
Date: 2008-03-28 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
Read more
More effective compact washing powders more expensive
Date: 2008-03-28 08:00:00
Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...
Read more
CIES: business objectives and responsibility
Date: 2008-03-28 08:00:00
According to a survey conducted for CIES, manufacturers and retailers agree: leading enterprises in the food sector are able to view issues from a far wider than purely business perspective....
Read more
First hand account of EuroShop
Date: 2008-03-28 08:00:00
POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what...
Read more
FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
Read more
Market of washing powder shrinking – fortunately this time
Date: 2008-03-28 08:00:00
While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...
Read more
European champions in promotions
Date: 2008-03-28 08:00:00
Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...
Read more
EuroShop 2008 „Made by Wanzl”
Date: 2008-03-28 08:00:00
Wanzl presented its new shopping carts, displays and in-store design solutions developed in line with the „Made by Wanzl” philosophy at EuroShop 2008. Attention was focused on the “Future Shopping”...
Read more
The inquisitive eyes of MARI
Date: 2008-03-28 08:00:00
Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...
Read more
Trapped colours
Date: 2008-03-28 08:00:00
Spotless colour trap tissues help to prevent different colour clothes leaving stains on others during washing. They have been present in the Hungarian market under the brand name Grey since...
Read more
Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
Read more
To see and to be seen – in stores as well
Date: 2008-03-28 08:00:00
According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...
Read more
Exceptional advertising for softeners
Date: 2008-03-28 08:00:00
Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...
Read more
Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
Read more
Hard time for private labels in the market of chewing gum
Date: 2008-03-28 08:00:00
Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...
Read more
Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
Read more
Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
Read more
Campagne for Eating Hungarian Poultry
Date: 2008-03-28 00:00:00
The Hungarian Poultry Product Broad propagate buying poultry growing up in Hungary. In part of the intagrated communications campagne a conference is organised. The board hopes that people will protecting...
Read more
Slowly improve of the internal and external balances of Hungary
Date: 2008-03-28 00:00:00
By the end of the year the economy will be out of the slump it slipped into last year. Inflation, however, will start to decline more substantially only around the...
Read more
Toxic mozzarella from Naples
Date: 2008-03-28 00:00:00
Italy's buffalo mozzarella industry was in crisis yesterday as a third of producers faced closure amid fears that their cheese had been contaminated with cancer-causing substances. Several batches of...
Read more
Increasing business confidence in Germany and France
Date: 2008-03-28 00:00:00
Europe economy is running, the unemployment is in 25 year low and no crisis to see at properity sector. The euro rose against the dollar, reversing an earlier decline,...
Read more
Regional tenfold difference between the yearly budget in the region
Date: 2008-03-27 00:00:00
Austrian has the most money, Ukrainian the less. 42% of the cost is given for food in the now growing countries, in Hungary this share moved from 29 to 23%...
Read more
Tobacco products from under the counter
Date: 2008-03-26 00:00:00
Retailers could be forced to take cigarettes off display, under government plans to crack-down on smoking in UK. Shopkeepers could be made to sell tobacco products from under the counter...
Read more
Retail Market Continues Rapid Growth in Russia
Date: 2008-03-26 00:00:00
The retail trade grew 17% to US$40bn in February this year compared to the same month a year earlier, according to figures from the Federal State Statistics Service. Retail trade...
Read more
100 millió eurós beruházást tervez Törökországban a Metro
Date: 2008-03-26 00:00:00
Company plans to open 10 new stores this year Metro CEO Eckhard Cordes said. Metro will open 6 consumer electronics MediaMarkt stores, 2 retailer Real stores, and another 2 retailer...
Read more
The Russian X5 Retail To Acquire Kama Retail
Date: 2008-03-26 00:00:00
The X5 Retail Group has announced a deal buy Kama Retail Co, a Pyaterochka franchisee in the Perm region, for about US$18m including debt. The rapidly expanding russian food retailer...
Read more
Best results ever at Alimentaria 2008
Date: 2008-03-26 00:00:00
Exhibition receives 158,000 professional visitors, 4% more than the show’s previous edition. One out of every five visitors came from another country. Alimentaria 2008 closed its doors last 14...
Read more