Events
What can we learn from each other?
Date: 2010-03-22 08:00:00
Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...
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Cleaning product average prices augmented
Date: 2010-03-22 08:00:00
The market of household cleaning products contracted by 2 percent last year, with retail sales amounting to HUF 20 billion – states the Nielsen Retail Index. General cleaning product, scrubber...
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Healthcare: we like to buy vitamins in drugstores too
Date: 2010-03-22 08:00:00
When it comes to buying vitamins we spend every fifth Forint in drugstores. In 2009, vitamin sales in drugstores surged by 60 percent; at the same time sales in pharmacies...
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Ms Trade Marketing and the Team of the Year 2009 award
Date: 2010-03-22 08:00:00
The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...
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Nappy pant sales grew above the average
Date: 2010-03-22 08:00:00
Nappy pants’ turnover is the third biggest among the 60 household chemicals and cosmetics categories measured by Nielsen. Compared with 2008, value sales increased by 6 percent last year and...
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Promotion leaflets’ influence is considerable
Date: 2010-03-22 08:00:00
Unaddressed promotion leaflets have a great influence on consumers, motivate impulse buying, and inform about new products or promotions – an Ipsos survey points out. In 2006, the turnover in...
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The law regulating the relationship of suppliers and retailers took off well
Date: 2010-03-22 08:00:00
Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...
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Wet wipe and baby powder sales strengthened
Date: 2010-03-22 08:00:00
As the Nielsen Retail Index states, baby wipe value sales were up by 2 percent and reached HUF 4 billion last year, while volume sales also gained 1 percent. Baby...
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More foreign tourists visited our western border region last year
Date: 2010-03-22 08:00:00
The latest data by KSH informs that in the Western Transdanubia region foreign guests spent 1 percent more nights at commercial places of accommodation in January-December 2009 than a year...
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It is fun to learn with children’s brands
Date: 2010-03-22 08:00:00
These days one of the biggest challenges for parents is to guarantee a healthy way of living to their children. Children’s brands are increasingly participating in teaching how to lead...
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Industrial production is expanding
Date: 2010-03-22 08:00:00
In November 2009, industrial production fell by 6.8 percent compared to the same period a year earlier, but in December KSH measured a 1-percent growth. The quick report reveals that...
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A day of recreation
Date: 2010-03-22 08:00:00
Despite the difficulties 2009 brought there were success stories in the FMCG sector. Karrier és Stílus Tanácsadó Kft. held a conference on 3 February, titled ‘The road to success’ to...
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Retro 4 (in memoriam listing)
Date: 2010-03-22 08:00:00
Since Act 95/2009 on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force, several conciliation meetings were organised by the trade....
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Versions on milk
Date: 2010-03-22 08:00:00
Despite milk and dairy products being a cornerstone of our diet, many consumers go without it because of health reasons or a conviction. Lactose-free dairy products and milk substitute drinks...
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Food import went downhill
Date: 2010-03-22 08:00:00
KSH registered a moderate increase in turnover in its latest report: in November 2009 export grew by 3 percent and import augmented by 1 percent, if we compare it with...
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ProSweets – a suppliers’ fair
Date: 2010-03-22 08:00:00
Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...
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Evil rates
Date: 2010-03-22 08:00:00
From retail’s point of view, the most important question last year was whether the decline in demand and turnover already hit rock bottom or it could still go lower? Another...
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Organic eating: the key to the future or passing fad?
Date: 2010-03-22 08:00:00
Why is the proportion of organic products rising rapidly abroad, while in Hungary it remains the same? Is it because they are too expensive? Is society still unwilling to trust...
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Annual inflation mitigated by food prices
Date: 2010-03-22 08:00:00
This January the monthly average consumer price increase was 1.4 percent, but compared with January 2009 prices were up by 6.4 percent. In comparison to December 2009, food prices grew...
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Top 10 chemical categories in drugstores
Date: 2010-03-22 08:00:00
Nielsen measures the retail turnover of 60 household chemicals and cosmetics. In the following table, you can find the share of the drugstore channel in the turnover of the ten...
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An opportunity for a breakthrough: kosher food products
Date: 2010-03-22 08:00:00
Hungary is a small country, therefore we only have a chance on the world market of food if we find a market niche. One possible segment for a breakthrough is...
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Supermarkets dominate in Bulgaria
Date: 2010-03-22 08:00:00
Nielsen’s ShopperTrends revealed last year that sales in almost each category were the highest in supermarkets. Hypermarkets replaced traditional shops as the second most important channel. Researchers interviewed the main...
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Ham sales remained stable at Easter
Date: 2010-03-22 08:00:00
Consumers stick to their good old Easter ham: value sales were up by 5 percent, while volume sales grew by 1 percent in last March-April. 21 percent (3,000 tons) of...
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Retail still flying low
Date: 2010-03-22 08:00:00
Retail sales continued to decline in November, according to KSH’s quick report. Volume sales of retail stores were down by 5 percent in the first eleven months of 2009 and...
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Popai Hungary
Date: 2010-03-22 08:00:00
Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...
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Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009
Date: 2010-03-22 08:00:00
According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In...
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Import pig is still cheaper than domestic
Date: 2010-03-22 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...
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An empire of the senses
Date: 2010-03-22 08:00:00
By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...
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Ham producers communicate via packaging and schedule price promotions
Date: 2010-03-22 08:00:00
Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...
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