Other

The revolution of mobile technology

‘Mobile technology revolutionises the relationship between the business sphere and consumers!’ was the motto of the first GS1 MobileCom Day conference where experts introduced the latest mobile applications. GS1 member...

Read more

Santa Claus in the summer

More than 500 units of Sears, Toys R Us, Target and a few other American retail chains decided to push Christmas promotions as early as July. They give a 40...

Read more

Green message instead of a brand name

A German businessman tries to grab the attention of consumers with the message ‘Stop The Water While Using Me!’, which is printed on toothpaste tubes, shower gel and shampoo bottles...

Read more

GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions

Visit the GINNT EXPO (Global Innovation Technologies Expo) in Budapest’s Syma Event Centre on 15-17 September 2010. This year DIGITALEXPO and SIGNEXPO will accompany the main event. The three exhibitions...

Read more

Growing media spending

Zenith Optimedia (Publicis Group) increased its forecast for the growth of global media spending to 3.5 percent in the year 2010. Earlier 2.2-percent expectations were modified because of recent global...

Read more

With flower seeds for bees

Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...

Read more

Electronic communication: an investment with rapid return

Consumers remain the most important for a company even in the worst economic period, and a comprehensive, fast and accurate business management system with electronic devices creates advantages for them...

Read more

Gifts are ready to be given

We are witnesses to a concentration process on the Hungarian promotional gift market. Economic recession left its mark on the segment: Győző Sauer, 3L Gift Kft.’s managing director told Trade...

Read more

Garden stores flee forward

No precise data is available on the size of the domestic garden plant market, but experts’ estimate is that there are about 100 wholesalers in the country. Most of them...

Read more

Information updated daily

Péter Csík, the managing director of Compton Informatikai ZRt. is of the opinion that in the dynamically changing competition only IT-supported flexible data processing can serve all the needs of...

Read more

Promotional gifts and prizes

There are evergreens on the prize gift market, for example all kinds of technical devices and IT gadgets. Obviously these cannot be used in every segment of the market and...

Read more

Turnover increased in the country of supermarkets this June

In Austria food retail turnover grew by 1.5 percent in value in the June 2009-May 2010 period, compared with the same period a year earlier – informs Sigrid Göttlich, the...

Read more

The background of the future

‘Future Store’ is not only about the equipment on the shop floor: an integrated IT system also forms part of it. These days when retailers try to keep only a...

Read more

Brau Beviale 2010: the leading trade fair of Europe’s beverage industry

Raw material, technology, logistics and marketing trends will be in the focus of this year’s Brau Beviale, held in Nürnberg on 10-12 November. Recently the organisers gave an international press...

Read more

The Internet helps in buying medicine

Hungarian medicine and medicinal product buyers use the Internet to gather information more often than other nationals. A Nielsen survey (conducted in 55 countries) found that 34 percent of Hungarian...

Read more

Pricer shelf label in the Hungaricum Corner too

CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...

Read more

The wine market is waiting for better times

– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...

Read more

Shoppers who buy vodka are likely to put other drinks in the basket too

Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...

Read more

Packaged expectations

According to data from the World Packaging Organisation (WPO), the global packaging material market represented a value of USD 564 billion in 2009, from which the consumer packaging market was...

Read more

Wine has become cheaper in retail chains, while organised retail is consolidating

According to the Nielsen Retail Index, wine value sales grew by 14 percent and volume sales were up 8 percent in the eight retail chains measured by Nielsen, in the...

Read more

Traditional shops increased their market share

According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...

Read more

HUNGAROPACK 2010 packaging competition

There were 56 entries from 28 companies at the 27th HUNGAROPACK Hungarian Packaging Competition. The jury evaluated 51 works in the consumer and collective packaging category and 5 in the...

Read more

New on-line application to calculate ecological footprints

BASF developed an Internet-based eco-efficiency measuring system, which makes it possible for users to examine the environmental impacts of products, for instance shopping bags. New products can be easily and...

Read more

The Spritzer Bus has hit the road

The idea came from the Community Wine Marketing Fund: promoting spritzer made from good Hungarian wines with a 2-month, nearly 2,000-km tour around the country. Early July ‘spritzer master’ András...

Read more

Long-established Hungarian meat brands stand firm

Although meat is one of the essential food products, the market was unable to evade the effects of economic recession. Zoltán Nagygyörgy, PICK Szeged Zrt.’s product manager told us that...

Read more

The silent shop assistant

Trends in the packaging of daily goods are influenced by global processes in world society and economy, creating new opportunities and demand, but posing new challenges as well. Experts have...

Read more

Hungarians economise on food, clothes and energy the most

This May Nielsen surveyed 27,000 Internet users in 48 countries. In Hungary 68 percent said they had changed their spending habits this spring, compared to the previous year; the international...

Read more

Wine festival in Buda Castle

Buda Castle Wine Festival is organised by Hungarian Viti- and Viniculture Non-profit Kft. The 19-year-old event’s objective is to make people acquainted with the best Hungarian and foreign wines. Wine...

Read more

The average volume of cured products bought per household keeps shrinking

According to ConsumerScan data from GfK Hungária, 87 percent of households bought sausage or salami last year, 3 percent more than a year earlier. However, in the past couple of...

Read more

Ready to be transported and put on the shelf

Global trends influence the Hungarian collective packaging market. One of the current trends is using lighter cardboard products, especially on developed markets. In Europe demand is constantly growing for below...

Read more
Oldal