Events

Beef and poultry competing

Agricultural Business Research Institute (AKI) continuously monitors and publishes trends in the world markets of poultry and meat. Data from the Market and Price Information system (PÁIR) can be useful...

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Head of P&G an employee of consumers

The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...

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Aperitif French style

The first Thursday of each June is the day of French culinary culture. On this day, gastronomic programs are organised in 24 countries under the name “Apéritif à la française”....

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401-2500 square meter stores improving their position

Retail sales of cereal bars declined by 3 per cent both in terms of value and of volume in the April 2006–March 2007 period. The total market was estimated at...

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Boom in Germany

According to a forecast by GKI Gazdaságkutató Zrt. prepared with the help of Erste Bank, the balance of external and domestic payments will show significant improvement this year, but this...

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Private meeting in Amsterdam

Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...

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Anuga: innovation is the world

Anuga will be the biggest trade exhibition for food this year. A separate catalogue and exhibition is planned for innovations. Applications from exhibitors should be submitted till 31 August, with...

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Health and games from corn

According to a recent survey by Nielsen, the market of cereals grew by 2 per cent in terms of value last year. Sales of corn flakes grew by 11 per...

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Second fastest price rise for food behind energy

In the first five months of 2007, prices were 8,6 per cent higher on average than a year earlier. According to KSH figures, food prices grew by 1,6 per cent...

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Enter the olive oils

Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...

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Beer industry adapting

Sales of Hungarian made beer increased last year. According to Imre Sívó, chairman of the Association of Breweries, the 5,6 per cent growth proves the ability of the industry to...

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Drugstores: increasing intimacy

Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...

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Less money spent by foreigners

7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...

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Dairy industry on the defensive

The Dairy Products Council held a presentation about the position of the industry on 29 May. Domestic sales of dairy products made from Hungarian materials declined by 13 per cent...

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Intimate relationship with strong brands

Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...

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Waiting for wine reform

The EU Commission will publish its plans for reforms in the wine sector in the beginning of July. Critics of planned reforms say, that the EU wants to turn wine...

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AdWords for us too

The business site AdWords is now accessible to Hungarian users as well, announced Google on 12 June. AdWords helps the activities of companies which do not have web sites of...

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Prices of sun lotions going down the chute

Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market....

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Improving environment, better atmosphere

According to GKI Gazdaságkutató Zrt., the competitiveness index (VEX) showed marked improvement in most countries of the region, including Hungary in the last quarter of 2006. The business environment index...

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Unbroken trust

Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...

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Meetings and conferences

When a not very exciting conference is held next door and another similar one is held in the other end of the country, the choice is quite obvious. However, if...

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Nielsen-evening about consumers and chains

External influences participate in making competition harsher. According to Judit Tóth Szalókyné, director of Nielsen, analysis of consumer expectations is playing an increasingly important role in gaining an edge in...

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Fruits and vegetables in the focus

Regarding development, the production of fruits and vegetables will be treated as one of the priorities in agriculture during the next seven years. EU funding will be available for modernising...

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Hungary in a world of conferences

According to data from the Hungarian Conference Bureau, Hungary ranks 23rd among locations for conferences organised by international organisations, with 117 events. This translates into a market share of 1,31...

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Maze of paragraphs

Many regulations pertaining to sales of OTC products and also to pharmaceuticals which require a prescription changed in the beginning of the year. While selling of OTC products in retail...

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Success in Luxembourg

The meeting for Ministers of Agriculture, held in Luxembourg in the beginning of June ended with positive decisions for Hungarian producers. As Ádám Ficsor Ádám, under secretary of the Ministry...

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Selling no longer the priority at fairs

Today, there is practically no difference between the meaning of the words “trade exhibition” and “trade fair. Though deals are rarely signed, these events have become very important marketing tools....

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Coupons, points, VAT

We asked Zsolt Tenczer, senior manager of PricewaterhouseCoopers, about the differences between the way VAT deductible after promotional vouchers is calculated n the EU and in Hungary. Vouchers and coupons...

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Target: half a kilo per day

Structural reorganisation in the production of fruits and vegetables has been proceeding in the right direction for the past three years. Programs being prepared by the European Agricultural Development Fund...

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Secrets of successful exhibitors

Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...

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